
DealMaker
977 posts

DealMaker
@Dealmakertech
Powering the future of capital by helping visionary companies raise over $2B.







“How do you think this will change the way founders build companies?” Great question I got earlier today on @etnshow about the impact of adding a company’s strongest advocates to its cap table. The example I always come back to for the wider ripple effects of online capital raising: stock option plans weren't typical in the 1950s and 60s. Then one day someone said, "If we give employees a stake, they'll be more invested, more aligned with shareholders, and better companies will get built." That turned out to be true, and now every company has a stock option plan. It's the same thing with bringing consumers into your brand. If they're invested in the business and in the journey, they're in it for the long haul. The companies already doing this are seeing real outcomes. @lukeknight and @Ronanchamberss, forgot to ask: how do I get one of those etn hats I've been seeing? Can we negotiate a trade for some @Dealmakertech merch? Glad I got you to ring the bell twice. Next time I'm on, aiming for three.

Honored to present @Dealmakertech at TechTO's Best Of event this week. Eight years ago, I was in that audience as a founder with a pre-seed idea and a lot of hope. Since I was a kid, I've been picking up the phone, making sales calls, and hearing "no." My view around the skill that makes a successful entrepreneur always comes back to being able to make cold sales. Every no has made me more resilient. Thank you to the TechTO team for the invite, and to every founder who presented and showed up in that room. And a special thanks to the young entrepreneur who 3D-printed awards for all of the speakers. 🏆 @TechTO






Employee stock ownership plans are a foregone conclusion today. But once upon a time, they weren't. In the 1970s, employee stock ownership plans were invented to give employees a stake in the companies they built. The results were undeniable: faster growth, lower failure rates, and significantly more employee wealth. Alignment creates momentum. No one argues stock option plans are irrelevant anymore. Ownership aligns incentives. Full stop. So here's the question we should be asking: why does ownership stop at the employee? When customers own equity, they don't just transact. They advocate. Supporters become evangelists. Communities transform into permanent stakeholders who move with you through every stage of growth. Employee stock ownership plans broadened ownership to employees. We're broadening it further: to customers, users, believers. The communities actually fueling these companies. Same principle. Wider circle. Exponentially more powerful. For VCs and institutional investors skeptical of retail capital: you already believe this thesis. You just don't realize it yet. If employee stock ownership plans work—and they do—then you already know why customer ownership works too. The infrastructure exists. The regulatory framework exists. What's left is the will to extend ownership to everyone who believes. That's what we're building at DealMaker.

We’ve entered the era of the retail investor. That’s one of the things that’s come into sharper focus for me after reading this @CNBC piece by @YunLi626, @Kr00ney, and @alex_harring. We didn’t really understand what Gamestop was at the time. But it’s clear now that it was the catalyst for retail and the start of this new era. And that surge in retail investors post-Gamestop tracks with our own internal data. From 2020 to 2025, DealMaker's investor base grew by a whopping 3,000%. Now, firmly in the middle of the era, we have people like Vlad Tenev, @RobinhoodApp's CEO, who are pushing for regular people to get exposure to private companies and their upside. This conversation is going to keep moving forward. VCs and private companies who once viewed retail investors as “dumb money” will come to see them as a strategic force as this cultural shift continues to take hold.





