𝐃𝐞𝐛𝐛𝐢𝐞 𝐌𝐚𝐫𝐜𝐡𝐨𝐤

Hey X/Twitter family! 👋 We'll be on here a bit less - follow our adventures of all things Show here! Facebook - bit.ly/3TRglWJ LinkedIn - bit.ly/3uBHRQZ Instagram - bit.ly/358GNHv

I gained 3 million views from just 1 TikTok video in 5 days. The video wasn’t generic too, it was related to the marketing industry. It was about doing keyword research on TikTok. In which I taught people how to use a new TikTok feature in order to help them get them more engagement from their content. Want to guess how many trackable leads or sales I got from that video? A whopping 0. Sure I’m building brand awareness so it isn’t a total loss, but creating basic content that is related to your industry doesn’t really help generate sales. Especially in B2B. The key with selling online through content is two fold: 1. Get very specific about solving advanced problems. You won’t get the views but people facing that problem are more likely to hire you. 2. Show the results of companies you’ve worked with that have used the strategy you just explained. People love seeing case studies, it pushes them to initiate a conversation with you. Include those 2 things. I guarantee your view counts will go down, but at least your revenue will go up.

Is Live Chat down? #LiveChat status: Issues with accessing Agent app. More: bit.ly/3Un8Jxp Seeing this? Please retweet. 🙏 @LiveChat can you help? #LiveChatDown 😱

This is how most marketers use ChatGPT… Prompt: Give me 10 content ideas around [insert subject] The issue with that prompt is that you get terrible results. Instead, you should try this prompt. ***Start Prompt*** Please do customer research for the [insert your industry, and ideally, it should be at least two words] industry. Tell me 10 questions and 10 problems that [insert a description of your ideal customer] face. Please place the results in a table. The Y-axis should be labeled 1 through 10, and the X-axis should be labeled "Questions" and "Problems." ***End Prompt*** You’ll generate 20 content ideas with this prompt. I ask ChatGPT to show me both questions and problems because “questions” gives you content ideas for very target and specific issues people are facing. While asking ChatGPT for “problems” gives you more general issues people face within your industry. Try it out.

Shop @ElisCheesecake on-line and Save20% this weekend for the Family and Friends Sale with code FAMILY22. We ship nationwide. #Chicago #HolidaysAreComing shop.elicheesecake.com

Brian knows how to win over a crowd. Everyone should listen to Brian. P.S. This very *creamy and luscious* Pumpkin Pie Cheesecake is 15% off right now with code AUTUMN22: shop.elicheesecake.com/product/cheese… *Offer exclusive to Mail Order, expires 11/21 8am CST

'Tis the season for cheesecake! @ElisCheesecake biggest #Thanksgiving sale 6701 W. Forest Preserve Dr #Chicago now through Wednesday (closed Sunday) is open for in-store shopping! #GottaGetElis

Good visualization of the synergy that a combined Kroger/Albertson's would have across the USA. Some problematic DMAs for sure but overall very complementary footprints. #grocery #mergers #supermarket #Kroger #Albertsons

Full service #restaurants are still not at full recovery and with an economic slowdown, growth will be an ongoing challenge. Pretty stark figures in many markets for reservations (admittedly not the whole story but an interesting data point.)

In many circumstances, customers actually relish the unexpected. hbr.org/2022/07/what-y…

Getting ready for the @NatlRestShow here in #Chicago! Stop by booth #1624 for a slice of @ElisCheesecake! #2022RestaurantShow

Balenciaga sells a $2,000 purse modeled after a $1 blue Ikea shopping bag. Michelin-star restaurants are using ingredients like grocery-store potato chips. Why are high-end brands selling low-end items? hbr.org/2020/02/the-my…

Why Is NYC Kellogg’s Diner Selling Food Under 18 Different Restaurant Names on Delivery Apps? - Eater NY ny.eater.com/2022/4/14/2301…

Recipes for batters, crusts, and decorations allow readers to mix and match up to 3,177 different combinations to create their own signature desserts! #Cheesecake #Baking #Cookbook #Chicago

Closed since the pandemic began, Eli's #Cheesecake kiosk is now open @fly2ohare @United Terminal B! Enjoy a slice of #Chicago!

I used it for my profile name. Check it out.

#17 is 84% of content sharing happens outside of #socialmedia. Very interesting information!

Shop early, ship later! Send @ElisCheesecake #ValentinesDay #gifts! Heart-shaped, minis, cuties, vegan, dipper kit! shop.elicheesecake.com/category/valen…

I agree with these trends!

As we get ready to celebrate #foundersday on 1/22 on what would have been my Dad’s 112th Birthday, so exciting to see his signature Big Eli ⁦@ElisCheesecake⁩ on the production line