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@DebbieMarchok

VP Marketing @elischeesecake. CPG marketer for B2B, B2C, on-line. Follow @ElisCheesecake. Social media advocate.

Illinois Katฤฑlฤฑm ลžubat 2009
3K Takip Edilen2.3K Takipรงiler
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National Restaurant Association Show
National Restaurant Association Show@NatlRestShowยท
Hey X/Twitter family! ๐Ÿ‘‹ We'll be on here a bit less - follow our adventures of all things Show here! Facebook - bit.ly/3TRglWJ LinkedIn - bit.ly/3uBHRQZ Instagram - bit.ly/358GNHv
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Neil Patel
Neil Patel@neilpatelยท
I gained 3 million views from just 1 TikTok video in 5 days. The video wasnโ€™t generic too, it was related to the marketing industry. It was about doing keyword research on TikTok. In which I taught people how to use a new TikTok feature in order to help them get them more engagement from their content. Want to guess how many trackable leads or sales I got from that video? A whopping 0. Sure Iโ€™m building brand awareness so it isnโ€™t a total loss, but creating basic content that is related to your industry doesnโ€™t really help generate sales. Especially in B2B. The key with selling online through content is two fold: 1. Get very specific about solving advanced problems. You wonโ€™t get the views but people facing that problem are more likely to hire you. 2. Show the results of companies youโ€™ve worked with that have used the strategy you just explained. People love seeing case studies, it pushes them to initiate a conversation with you. Include those 2 things. I guarantee your view counts will go down, but at least your revenue will go up.
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Downhound
Downhound@downhounderยท
Is Live Chat down? #LiveChat status: Issues with accessing Agent app. More: bit.ly/3Un8Jxp Seeing this? Please retweet. ๐Ÿ™ @LiveChat can you help? #LiveChatDown ๐Ÿ˜ฑ
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Neil Patel
Neil Patel@neilpatelยท
This is how most marketers use ChatGPTโ€ฆ Prompt: Give me 10 content ideas around [insert subject] The issue with that prompt is that you get terrible results. Instead, you should try this prompt. ***Start Prompt*** Please do customer research for the [insert your industry, and ideally, it should be at least two words] industry. Tell me 10 questions and 10 problems that [insert a description of your ideal customer] face. Please place the results in a table. The Y-axis should be labeled 1 through 10, and the X-axis should be labeled "Questions" and "Problems." ***End Prompt*** Youโ€™ll generate 20 content ideas with this prompt. I ask ChatGPT to show me both questions and problems because โ€œquestionsโ€ gives you content ideas for very target and specific issues people are facing. While asking ChatGPT for โ€œproblemsโ€ gives you more general issues people face within your industry. Try it out.
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Eli's Cheesecake
Eli's Cheesecake@ElisCheesecakeยท
Brian knows how to win over a crowd. Everyone should listen to Brian. P.S. This very *creamy and luscious* Pumpkin Pie Cheesecake is 15% off right now with code AUTUMN22: shop.elicheesecake.com/product/cheeseโ€ฆ *Offer exclusive to Mail Order, expires 11/21 8am CST
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David Henkes
David Henkes@davidhenkesยท
Good visualization of the synergy that a combined Kroger/Albertson's would have across the USA. Some problematic DMAs for sure but overall very complementary footprints. #grocery #mergers #supermarket #Kroger #Albertsons
All About Grocery ๐Ÿ›’@allaboutgrocery

Wondering why Kroger wants Albertsons? #data #westcoast ๐Ÿ“ธ: @GroceryDive & @kroger

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David Henkes
David Henkes@davidhenkesยท
Full service #restaurants are still not at full recovery and with an economic slowdown, growth will be an ongoing challenge. Pretty stark figures in many markets for reservations (admittedly not the whole story but an interesting data point.)
James Altucher@jaltucher

OpenTable reservations this month, compared with same day in 2019

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Harvard Business Review
Harvard Business Review@HarvardBizยท
In many circumstances, customers actually relish the unexpected. hbr.org/2022/07/what-yโ€ฆ
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Harvard Business Review
Harvard Business Review@HarvardBizยท
Balenciaga sells a $2,000 purse modeled after a $1 blue Ikea shopping bag. Michelin-star restaurants are using ingredients like grocery-store potato chips. Why are high-end brands selling low-end items? hbr.org/2020/02/the-myโ€ฆ
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Todor Krecu
Todor Krecu@tkrecuยท
Why Is NYC Kelloggโ€™s Diner Selling Food Under 18 Different Restaurant Names on Delivery Apps? - Eater NY ny.eater.com/2022/4/14/2301โ€ฆ
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Closed since the pandemic began, Eli's #Cheesecake kiosk is now open @fly2ohare @United Terminal B! Enjoy a slice of #Chicago!
Marc Schulman@MarcSchulmanChi

So happy โฆ@ElisCheesecakeโฉ @united โฆ@fly2ohareโฉ is open! Thanks โฆ@HMSHostโฉ Team for your hard work and great care. When you fly through Chicago, pick up an โฆ@ElisCheesecakeโฉ to take home!

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Marc Schulman
Marc Schulman@MarcSchulmanChiยท
As we get ready to celebrate #foundersday on 1/22 on what would have been my Dadโ€™s 112th Birthday, so exciting to see his signature Big Eli โฆ@ElisCheesecakeโฉ on the production line
Marc Schulman tweet mediaMarc Schulman tweet media
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