Debra Lang

#EnglishTourismWeek26 was on the agenda at the VisitEngland Advisory Board meeting today, led by Chair @backborwick. The campaign is dedicated to celebrating the immense value that English tourism brings to the UK economy. Get the toolkit & join us at EnglishTourismWeek.org.

As part of our programme to support trade readiness, we’ve brought 17 LVEPs to #ITBBerlin, joining @VisitBritainBiz's stand. Providing a valuable platform to highlight England's diverse visitor experiences & build connections with international buyers, agents & media.

WATCH: By order of the #PeakyBlinders!😉At the unveiling of @WMmetro tram in honour of @ThePeakyBlinder creator Steven Knight in Birmingham, our CEO @patriciayates talks about the power of screen tourism🎬& the Creative Industries in driving regional growth #StarringGREATBritain

We're at #ITBBerlin, hosting 40 British suppliers who are ready to make connections with international trade and do business. It's a valuable opportunity to show global buyers the latest tourism products and get more of our nations and regions on international itineraries

@ITV what’s going on with your coverage of this match? Screen shudders like a 1950 cine film?

Our new Chair Harris Bokhari speaks from brilliant #Liverpool, where he’s hosting his first board meeting of the British Tourist Authority @patriciayatesVB @DCMS @LCRMayor @DestinationLCR

THE GATHERING: Our CEO @patriciayatesVB from @WTM_London on getting our tourism products & experiences sold in overseas markets & onto itineraries of future visitors. By inspiring visitors to explore beyond London we're boosting spend across Britain, supporting local economies.

Great discussions ⁦@WTM_London⁩ on #softpower with our CEO ⁦@patriciayatesVB⁩ highlighting importance of story-telling in positioning Britain as a visitor destination & inspiring visits across the nations & regions, driving growth ⁦@DCMS⁩ ⁦@ewanventers⁩

WATCH: Our CEO @patriciayatesVB on location @WTM_London @UKinbound's stand on importance of our inbound #tourism industry, our 3rd largest service export, and our work to support the #UKGov's ambition of 50 million visits by 2030 #StarringGREATBritain @DCMS @biztradegovuk

Our CEO @patriciayatesVB & Partnerships Dir Louise Bryce @RCT's @UKinbound's 'World Travel Market 2025' reception St James's Palace- in celebration of our amazing tourism industry, one of our most valuable industries, ahead of @WTM_London tomorrow #WTMLDN👉bit.ly/4hP3qSU

Great to see the article ⁦@WTM_London’s event guide⁩ from ⁦@VisitBritainBiz⁩ CEO ⁦@patriciayatesVB⁩ as the #StarringGREATBritain screen tourism campaign takes centre stage at #WTMLDN this year 🎬

Great to be at @WTM_London with our Chair @backborwick collaborating with LVEPs and partners to elevate England's global presence, spotlight the incredible diversity of destinations across the regions and unlock new opportunities together to drive growth.

Great to be at the launch of ‘Millenium 2027 The European Year of the Normans’ @WTM_London with our CEO @patriciayatesVB highlighting the valuable opportunities to inspire visits to, & across, Britain, including loan to @britishmuseum of iconic #bayeuxtapestry @DCMS @atout_france

I am sorry to be leaving the BTA, but today was both an opportunity to momentarily reflect on the challenges since 2020 but also the demands & opportunities of the future. The foundations are in place for delivering both the growth the government seeks and shaping places and communities across the regions of England. But it requires collaboration with government to capitalise on the huge strides made by the sector and backing the #LVEPS would be a good start #DMOReview @VisitEngland

Great to welcome Tourism Minister @Steph_Peacock to the #VBVEAnnualReview, where we unveiled the impact of our work - boosting inbound tourism across the nations and regions. In 2024/25, our efforts contributed an additional £562m to the UK economy.

For every £1 invested in the #StarringGREATBritain campaign, we generated an additional £20 in visitor spend in Britain #VBVEAnnualReview @GREATBritain

Packed audience to celebrate @VisitBritain Annual Review with @VisitEngland

Some great stats being highlighted @VisitBritainBiz @VisitEnglandBiz's #VBVEannualreview. Get the full story 📰press release: 👉bit.ly/47vRq53

A productive session with our LVEP Leads discussing the valuable role they play in driving the local visitor economy. Great to have our DCMS colleagues updating on progress with the Visitor Economy Growth Plan and taking feedback from the attending LVEPs.

Generating economic growth 📈from #tourism & the creative industries for #Britain, supporting jobs, businesses, local economies & building pipeline of investment @nickdebois @patriciayatesVB