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Reading this will get you 5 steps ahead of other copywriters on X.
Nope, I’ll not share 15 textbook copywriting tips.
Instead, I’ll share 11 years of raw writing wisdom.
You’ll understand what writing fundamentally is. And it'll motivate you to sit your ass down to write every day.
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Chapter 1: YOU’RE THE PROBLEM
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Whenever you open a blank page, to write, you need two things
• A problem to solve - Topic.
• A framing to introduce the solution - Lesson.
Now listen. The following sentence is fucking huuuge.
Writing is not only a problem solving skill. It is also a problem creation skill.
Maybe you don’t realize this. Because your problems are always coming from clients.
‘Hey, we want to sell this, but there’s an XYZ challenge’
You address this challenge using a bunch of marketing principals.
So as a copywriter, you're tackling others' issues, not creating your own.
Let’s look closer, the difference is massive here.
Because if there is no problem, there is no writing.
And the best writing happens when you resonate with the problem.
You resonate with the problem MOST when it is coming from your soul and bones.
So if you want to write something extremely good, it should be your own problem.
Bc only then, as you write, your writing will transform into journey within.
An exploration that can’t be replicated by others. Because it happens in you.
Then in your writing, you’ll start to notice bits of authenticity, unique ideas and expression.
You’ll develop a style simultaneously. You’ll naturally learn how to be a good writer as you write.
To conclude: the prerequisite of good writing is to have your own problems to solve.
And if you got 99 problems, and the bitch ain’t one.
Then it shouldn’t be a problem to find a problem.
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Chapter 2: MIND = BLOWN
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Problems are everywhere.
Listen closely, and you’ll find them.
For example: I posted this the other day.
’The only copywriting tip you need: write every day’
When this came to me, I didn’t notice this was a problem.
But what actually happened is: My mind was so bored seeing copywriting tips all over X, it posed this statement as a problem.
So I realized: Reading more than writing is a trap for copywriters.
And I decided to write this long form.
HERE IS THE MAGIC
I didn’t know that I had these ideas in me, until I sat my ass down to write.
So here is what I noticed after countless hours of writing.
IF YOU HAVE THE PROBLEM, YOU HAVE THE SOLUTION.
This may sound insane but:
The realization of the problem can’t surface, if you don’t know the answer deep down.
Writing is a tool to dive deep. To search for the answer within.
Open a blank page. Write your problem down. And watch your fingers suck the answers from your brainz.
If you don’t believe me, try it.
I sit down to write every day with a problem at hand.
The solution always shows up.
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Chapter 3: KNOW YOURSELF
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Now, we know that writing = creating and solving problems.
If you write every day, you’ll be insanely good at:
• Spotting problems
• Creating solutions
• And copywriting
Notice that copywriting is almost a bonus at this point.
And bro… If you have these skills, you’re basically unstoppable. Because:
• People pay you to spot problems.
• People pay you for creating solutions.
• You create businesses when you both create and solve problems.
So, writing every day is the best thing you can do to be a better copywriter, yes.
But it actually goes beyond it. You also become this 4D chess player seeing all angles.
And this is the difference between GOOD and the BEST copywriters. The best ones are experts at framing.
HOWEVER, THIS IS NOT MY BEST MOTIVATION TO WRITE
To put it simply: I write for wisdom.
Beyond business, writing is self-awareness.
As you write more, you get closer to yourself.
Writing every day eventually opens a portal to philosophy, psychology and society.
Know yourself. This is the greatest gift of writing.
Closing thoughts
Copywriting tips are just TACTICS. Read and know about them, 100% beneficial.
But writing, as I described, is a multi-dimensional skill.
It is like a magical exercise that works all-body parts.
Write every day.
Take it seriously.
You’ll thank yourself.
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Thanks for reading
1. Give me a follow if you liked this, I write long forms daily - @DeeStrategist
2. Repost is always appreciated.
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