Jacob Mars 🟣 Email & Mindfulness

sometimes you just gotta take 1-2 hours of research then write an absolute bazooka of a headline and the hook will simply throw up body copy on your google doc in about 5-10mins time and you're done

Hi, I'm Audrey. I'm making 1,000 AI caretakers for seniors. Here's my story:

@audrlo hell yeah

So many people on this website are so confidently retarded

@NVIDIAGeForce This looks insanely bad, what the fuck

Announcing NVIDIA DLSS 5, an AI-powered breakthrough in visual fidelity for games, coming this fall. DLSS 5 infuses pixels with photorealistic lighting and materials, bridging the gap between rendering and reality. Learn More → nvidia.com/en-us/geforce/…

Sci-Fi Author: In my book I invented the Torment Nexus as a cautionary tale Tech Company: At long last, we have created the Torment Nexus from classic sci-fi novel Don't Create The Torment Nexus

@d_grimripper @jordanhaswings @joshdgavin @ogwithsauce what even is the offer here though like what are we selling

Leaking my best ads part 3: Scaling Micro-Aggressions (as @jordanhaswings would put it) @joshdgavin and @ogwithsauce both said this is their fav ad of mine. This one is pretty short and self explanatory: Rage-bait hook (5th baby daddy), all the groypers and redpill bros lighting up the comments, making CPMs dirt cheap... ...at the same time, this ad is extremely relatable to a certain group of people due to the familiarity of the language being used... I made this ad when EBT food stamps were abolished and it was inspired by the crash out videos I was seeing on my feed. Overall, the lesson I'd take away from this is: Don't be afraid to offend people with your ads, engagement drops your CPMs.

@d_grimripper wow that's good

Leaking my winners part 4: Porn + Targetting Racists This is another ad I made for the camera offer. It's a perfect example of an engagement baiting and angles for ecom. I basically put a brand new angle on the same old offer: Spying on your wife Here's what makes this work: I also sneaked in a couple very short, non-explicit porn clips to bait engagement. People find it funny/offensive and comment, driving down CPMs. I also hit a very core primal fear... There's nothing scarier to a white man than a big black dude fucking his woman. This is because on a subconscious level there's a societal belief that black dudes are physically superior to us. That's why you see so many dudes get worked up over interracial couples, and why cucks like to watch their wives with black bulls. Now I don't want to name this explicitly so I say: "a big fella, from one of them bad neighborhoods" Of course this also creates engagement. Next I use a military spokes person: This creates empathy in the viewer of the ad and builds affinity with the conservatives buying this. "Military" framing around the camera also creates affinity. Finally, there is a very subtle promise at the end: "Saved my ass in divorce court" All men know divorce court is the biggest scam of the 21st century. There's a pride around securing yourself and winning.

The developers of PEAK explain pricing

@LaddLaddLadd hell yeah man

Wowza... I've generated over $10M in revenue for e-com brands in 2025. All from email, SMS and direct mail. I've managed to get every brand's email + SMS revenue to >30%. Some months as high as 60%. Been a good year!

@elmolehti @copyjitsu thanks brother, couldn't have done it without you

@TheJacobMars @copyjitsu ’Money multiplier’, I like that! In all honesty, been a pleasure to work with ya! You’ve come a loooong way!

with 2026 just around the corner I wanna give a massive shoutout to @copyjitsu and @elmolehti who helped me see the big picture in copywriting they saved me at least 3 years on learning offers and negotiating said offers with clients I always knew copywriting ain't just "writing" but now I saw that in action they showed me I already have the skills and confidence to work solo with 7-8 figure brands Of course the whole experience so far also made me realize I'm nowhere near the level of copywriting I want to be at But after joining DR Guild this year I can confidently say I took one big step to evolve my style of working with clients from "just a freelancer" into a "business partner" I now see myself as a money multiplier for every client I work with, and I will never see it any other way Without that mindset I wouldn't be able to confidently send kickass offers KNOWING without a doubt in my mind that I'll do my best to make it work Big shift and here's to an awesome 2026

@copyjitsu @elmolehti hell yeah!!

@TheJacobMars @elmolehti Man, SUCH a pleasure supporting you this year. Let's put a pin in this and see where you're at in December '26.

clients often protest doing things that will make them a lot more money because it's "cringe" or "they don't like it" example: - our research shows that for this client's fitness offer, mindset is the audience's biggest issue - we write "mindset myth busting" emails because we know it'll convert - client says "mindset content is CRINGE" and doesn't wanna do it we say okay but let's TEST IT - the email about mindset ends up converting at 2x higher placed order rates than the average email 🤷‍♂️ example 2: - client HATES the "traditional pop-up", doesn't want to do it we say okay but let's TEST IT, people who hate pop-ups will close them anyways but people who just want access to the offer will submit their emails so who cares - pop up goes live - it works at 10% submit rate - flows triple in revenue and list growth helps double campaign revenue 90 days later 🤷‍♂️ example 3 - client doesn't like our "ugly emails" and wants to make them more pretty - client HATES we put, what he calls, "direct response TRICKS" on top of the email - wants us to push the CTA's lower and focus more on "design" we say okay let's TEST your style of emails versus ours - client's "pretty email" tanks CTR by at least 50% - our "ugly email" gets 2x the placed order rate 🤷‍♂️ Sometimes we get so caught up in all the marketing jazz and "optimization" and bullshit when you have to remember if you have a good offer you sometimes just need to let your audience buy that offer in the easiest way possible Your copy should remove friction Your emails should remove friction Client's think "beautiful" emails are emails that make the "brand look good" or whatever that even means The copywriter at the helm understands the actual beauty in an email OR landing page OR ad is just copy and design that states the OFFER clearly and plainly as possible and reduces friction so that your prospect can just click and BUY The emails and designs and copy that MAKES THE MOST MONEY IN THE END is the most ON-BRAND you can get Everything else is NOISE

"our new internal AI static ad tool" It's a 2-step n8n workflow that pushes a prompt from telegram/slack to nano banana pro

I hate using GPT with a passion because it's designed to always 100% agree with you and glaze the hell out of you on anything you ask it "That is a fantastic idea and it shows you're not just thinking about Y but X, here's why you're amazing:" and then it writes the most utter bullshit response ever filled with lies and hallucinations

and what a good morning it is

@linafahizul cool to see you doubling down on this, definitely a good one

17 chapters. 15,000 words. launching in 24 hours.

@copyjitsu @pspfrench @SamBBcopy

@pspfrench @SamBBcopy @TheJacobMars

@GrammarHippy the goats @copyjitsu and @AndrewWriteCopy

Who are copywriting accounts you think should get more recognition? Tag ‘em below.