Digital Dash Diva

everyone is talking about “AI writing posts.” nobody is talking about: AI helping you decide what not to post. that’s where the real leverage is.

@Dexerto ten years ago artists fought for a blue checkmark on Twitter to prove they were real now they're fighting for a badge on Spotify to prove they're human the goalposts didn't move

Spotify is now adding a "verified" badge to human artists amid a surge in AI music

@business @DaveLeeBBG @opinion lets be honest. you've moved budget from google to meta in the last 18 months everyone has. Advantage+ just performs. reels inventory keeps growing. the numbers don't lie we all complained about the algorithm and kept paying for it anyway

Meta is poised to surpass Google for total digital advertising revenue, but to accomplish that, Mark Zuckerberg has all but eliminated what made his apps' useful in the first place, @DaveLeeBBG says (via @opinion) bloomberg.com/opinion/articl…

this is Netflix adapting to reality

@Dexerto if every media company converges on TikTok-style UX, the real product isn’t content anymore — it’s retention engineering.

Netflix is launching a TikTok-style vertical video feed It will allow users to scroll through clips, movies and trailers

@niakjaw we did this with social media everyone learned to make content nobody learned to make content that sells AI video ads are just the new version of "we post every day" with nothing to show for it

Too many people are obsessed on creating AI video ads. Too few people are obsessed on making them actually convert.

@business everyone's focused on Canva vs Adobe wrong fight the real threat to Canva is the 22 year old who just prompted their entire brand kit into existence in 4 minutes using a tool nobody's heard of yet

Canva, which built a global following with intuitive design tools, is turning to AI to stave off competition from a new wave of startups with glitzy features bloomberg.com/news/features/…

More college students are building startups instead of getting beaten down by a bad job market bloomberg.com/news/articles/…

@business people think students are getting more entrepreneurial they’re not they’re just less delusional about corporate life why beg for a job that barely exists

Create that app. Create that blog. Create that book. Create that video. Create that brand. Create that business. Become an Asset Creator.

@StockSavvyShay adobe and nvidia building agentic marketing workflows means the brief goes in and the campaign comes out that's not a better photoshop. that's a different headcount conversation at every agency and brand team on earth.

$ADBE and $NVDA announced a strategic partnership to reinvent creative and marketing workflows with AI. Adobe’s Firefly models will integrate Nvidia’s accelerated computing and research to power next-generation creative, marketing & agentic AI workflows.

My friend hired a marketing agency for a $25,000 project The agency hired a freelancer off Upwork to do all the work for $2,500 The freelancer paid a $25 subscription for an AI tool to do the project The marketing world is wild right now

@TTrimoreau in my experience, and what has worked best is search campaigns work best when they reach people already looking for your solution. use the keywords your ideal customers type, very important broad awareness comes later, once your funnel is functioning.

What’s your best strategy to make Google Ads work for a SaaS?

retargeting ads aren’t optional anymore

@business they launched the beginning of the end of anonymous online access and most people are reading it as a story about teenagers

Ireland has launched a test phase of its digital wallet, including an age-verification feature to keep teenagers safer online bloomberg.com/news/articles/…

@jameshyujinlee the marketing industry spent years arguing AI couldn't do the nuanced relationship work $3 and a CSV full of perfectly matched creators just ended that argument quickly

Started using Manus for UGC creator outreach. We've been getting into Meta Creator Marketplace and I needed to find creators that match our exact ICP. I asked Manus to find 100 qualified creators who have experience producing UGC content that match our persona. Guess how much it cost? $3 Manus came back with a full CSV with invitation links + personalized outreach messages for each creator. The quality of creators they found actually matched our exact customer profile.

@markdmei that gap is where great marketing lives. use the tool. keep the empathy. don't confuse the two.

What AI can't do for your email marketing: → Understand your customer's deepest pain points → Replace market research or customer interviews → Handle the nuance of sensitive customer communication → Build your brand strategy AI amplifies can not replace human creativity (yet). Use it to work faster. That's it.

AI marketing suite for Claude Code github.com/zubair-trabzad…

@MarketingMax when a client says cheaper, listen closely. they already hired cheap and failed. you’re fixing it. price reflects that.

Met with a potential marketing client. I went over how I can help grow his newsletter, improve his offer, and monetize his list way better than he’s doing now. Then I gave him my price. He objected. “My last guy did all this for only $500 a month,” he said. “Why don’t you just use that guy?” He paused. “I had to fire him for not getting any results.” Exactly.

@isumitallup clock it

@DigitalDashDiva Well said

Everyone I talk to is trying to crack content. Better hooks Better strategy Better engagement Meanwhile... The people I know who are actually booked out are in DMs having real conversations with 5-10 people a day. The secret strategy everyone's looking for is just talking to people like a human. Consistently.