Grimlavamancer🦁

We're hiring a professional Head of Creator for Dupe.com Location: East Coast (NYC Ideal) Salary: $150k-$200k Equity: $250k-$500k If you're a beast at running a UGC agency but want to pivot your career to a startup with extremely valuable equity + fast moving/demanding/accomplished team, this is a good time to look at Dupe and hit me up in my DMs for a generational op. ----- Dupe is building the front door for intelligent and confident shopping on the internet. It's the first consumer brand in the AI commerce era. Launched in April 2024, we're already doing what most shopping apps only talk about: actually saving people money at scale. We’ve been featured on The Today Show, built an extremely viral brand, and are now pulling over a million people a month into our product. You’re going to build a world class, repeatable, and scalable organic content machine and in doing so, you’ll become one of the few hands-on technicians directly responsible for building ecomm’s first AI native consumer brand (a $5T market). Your Mission - Build a best-in-class creator program others want to copy - Scale to 50+ high-performing creators in 90 days with repeatable systems - Design comp that turns creators into earners (retainers, bonuses, affiliate, milestones) - Foster a community that drives organic advocacy - Own content strategy: scale winning formats while enabling creativity - Make Dupe a top destination for UGC creators across platforms Day-to-day responsibilities - Lead weekly calls, 1:1s, and reviews — act as coach + morale driver - Coach creators on hooks, storytelling, CTAs, delivery, and authenticity - Build scalable systems: briefs, onboarding, workflows, and training content - Own approvals — enforce legal guardrails without slowing output - Design and optimize creator incentives (bonuses, leaderboards, milestones) - Run fast A/B tests across formats and platforms; turn insights into action quickly - Build and manage affiliate program (assign pages, track GMV, drive monetization) - Stay ahead of trends and translate them into content strategy - Report performance and strategy to exec team - Manage budget to drive strong ROI from creators You must demonstrate - Built and scaled UGC creator programs-networks, not one-offs - Strong coach: can quickly diagnose and improve creator content without discouraging them - Skilled at sourcing creators early (Side Shift, TikTok Shop, Discord, etc.) - Designed performance-based comp that motivates top creators - Deep understanding of authenticity (“FaceTime effect”) and how to develop it - Built engaging, high-retention creator communities - Systems-minded: briefs, onboarding, approvals, comp - built for scale - Strong, up-to-date instincts across TikTok, IG, Facebook, and Shorts