A "booking.yeah" situation..? Aussie insurance brand Youi uses "you.insured" and "you.connect" in its branding. Not real gTLDs. Maybe a lead for the application consultants? Finders fee to the usual account.
The window is open.
ICANN (Internet Corporation for Assigned Names and Numbers) opened the New gTLD (Generic Top-Level Domain) Application Round today.
You have until 12 August at 23:59 UTC. 105 days. One window.
This is the third time in internet history a new layer of root-level real estate has gone on sale.
1995: .com.
2012: .app, .nyc, .google, .bmw.
2026: whatever you can build.
The companies that won the 2012 round didn't apply the day the window opened. They had legal, technical, registry, and compliance teams in motion six months before. The $227,000 ICANN evaluation fee was the smallest line item.
If you're still waiting to "see how it goes" — the people who win this round started six months ago. The next window is estimated for the 2030s. Estimated, not promised.
⏱️ 105 days. No late entries.