Ethan
570 posts

Ethan
@EJBBL
Talking about British Basketball / Marketing BSc / Freelance Commentator / Freelance Sports Journalist




‼️ "The fact that BLL has entered into creditor arrangements with two of its largest creditors, indicates that BLL is no longer able to carry out its functions as operator of the British Basketball League. The BBF Board has therefore unanimously agreed to terminate the Licence with immediate effect."


There you go. It’s over. And everyone in British Basketball who ignored the multitude of warnings about 777 and the state it has left the BBL in should be utterly ashamed of themselves






🧐 THE 777 AGENDA AND HOW THE BBL HELPED THEM - EXPLAINED 777 Partners’ #BritishBasketball masterplan for 🇬🇧🏀 was never, ever about growing the sport sustainably in the UK or allowing the league and game to thrive. Despite their many protestations to the contrary, 777 was never interested in the holistic side of our sport. They wanted to build the @LondonLions and @londonlionsw into a sellable asset by competing at a high level in Europe and potentially buying the Copperbox Arena. That was all they were interested in and the BBL, by taking investment money, afforded 777 every means to execute their plans given the extra sway they had in the centre of the league’s power base - the board. The #BBL (@britishbasketm) allowed 777 to buy a 45 per cent stake for £7million in order to facilitate the investment firm’s goal (which in itself is crazy, imagine Man Utd owning nearly half of the Premier League!) but, admittedly, the vision - although it will never come to fruition because of the firm’s widely-reported financial impropriety - was well thought out. Here is how it happened: Firstly, 777’s buyout was conditional on BBL granting 777 exclusive franchise rights to the area of London - meaning NO OTHER London team would be able to compete, despite it being the demographic hub of basketball in the country and the city with the most potential to organically grow the game. Fostering a rivalry within the nation’s capital would surely be a way to do that, you would think - but, as I say, it wasn’t part of the plan. 777 then got the BBL to remove the salary cap from the league and persuaded the BBL board to increase the number of US players to five per team, meaning they could focus on paying millions of pounds to high-profile US talents such as Sam Dekker - who was paid more individually than a number of clubs’ entire salary bill, very much stifling the sense of competition within the league. 777’s primary ambition was to build a successful London team which could compete at the top level of European competition, which they managed for a short space of time. Owning the club also provided a useful means for Josh Wander to enter rooms with decision makes at top-tier domestic football clubs, eventually leading to the failed bid for Everton… once the money had all run out (if it was ever really there, read @JosimarFotball for more on that). But now that it’s abundantly clear 777’s empire turned out to be built on spurious funding from allegedly unscrupulous sources, as was warned by a select few, our game is facing an unprecedentedly damaging financial collapse and - should the allegations prove true - a wholesale reputational wipeout.



No EuroCup for Lions?! Damn.

You want a basketball team to be viable in London? Get Arsenal or Spurs to start one and somehow convince BOTH their investors and fans that it won't take money away from the football operation. Given that it definitely would and fans aren't dumb, that's not happening.
