ESCP - MSc Biopharmaceutical Management

The #Marketing and International #Communication students were glad to have @EricPhelippeau, currently VP of the #Healthcare #Communication Festival. Through his course, we discovered the importance of #brand image, brand #platform and #innovative visual identity. Thank you Eric!

We had the pleasure of meeting the @IBM_France Watson Health team composed of Lucile Lim, pharmacist and Lead Healthcare & Lifescience; Laeticia Farah, Consultant Digital Transformation; Younes Zitouni, Consultant Analyst Developer and François Cammagnac, Healthcare consultant.

We had the chance to meet Denis Hello, currently Vice President and General Manager of @AbbVieFrance. During his presentation, we talked about Abbvie's #pipeline, its #strategic direction and most importantly, the #patient with Abbvie Care.

🇬🇧 We had the pleasure of spending three days with Stephane Regnier, a #health #economist and #pricing professor. Stephane presently works at Lundbeck in #Copenhagen, where he is in charge of evidence-based value analysis and HEOR. Thank you for all that you have brought to us!

⁣We had the pleasure to meet two amazing people from Medtronic: @florentpap business unit manager and @FlorianOrld product manager NMS. We tackled the importance of the medical #technology today and we were able to present our solutions to boost the SNM #marketing in France.

We had the pleasure to meet Rania Braiteh, in Sales & Marketing at @JNJGlobalHealth in Dubai and an MsM alumna, as well as Chadi Saba, Head of Early Strategy & Medical at @Novartis, Dubai. They provided us an exposure to the pharmaceutical industry in the Middle East. Thank you!

We had the opportunity to meet @rocheerick Roche, who is currently Senior Vice President and General Manager of @TevaSante Pharmaceuticals in Russia. He talked about #mediacrisis he went through as General Manager of Teva France.

We had Delphine Dubois as our professor of multi-channel strategy and communication. Currently Chief Innovation Officer at Healthcare Consultancy Group, she presented us the different ways to define a #communication #strategy using different channels as well as being #innovative.

We were honored to have had Dr Nicholas Deakin as our professor of #corporate #finance in the #healthcare sector. We covered with him the impact of Covid on healthcare activities, the healthcare valuation and discussed biotech and digital health funding #opportunities. Thank you!

Are you interested in the #healthcare #business? The MsM is made for you, don't hesitate any longer and apply! 🤝 There are only 3 days left to apply for the 1st registration session.

Our professors of #Sales and #Marketing #Effectiveness, Guillaume Renier and @RomainLasry, were a pleasure to work with. We established #forecast #strategies of a launching and delisting product based on their teachings. Thank you for your generosity and sharing knowledge! #iqvia

We had the pleasure of meeting Nadine Besson, MsM alumna and current Director of Alliance Management at Gilead. Nadine explained to us the use of #partnerships in a #growth #strategy but also how to build successful #alliances.

We had the pleasure of having Abbés Cadi-Tazi as our Competitive Strategy and Marketing Excellence professor. He taught us through group work how to achieve a #competitive #intelligence and a #positioning strategy for a pharmaceutical product.

We met Alan Watt, Chief Scientific Officer at NodThera Limited. Alan shared with us the various lessons he has learned from his different experiences. We now have a lot of insights on #leadership and #positive #communication: essential assets to work in a team.

We had the great honor of meeting Kirsty Calow and Robert Edwards from @CPLLifeSciences. They introduced us to the company they work for in the #UK: a group specialized in the #recruitment of #talents for life sciences companies around the world.

We had the privilege to welcome Jad El Khoury, MsM alumni and currently Global Healthcare Change Program Leader at @ASTRAZENECAUK. He explained to us the role of #medical #affairs through his experiences and the upcoming #trends and #challenges within the healthcare environment.

We had the opportunity to participate in the 7th edition of the HDI Day organized by the @HCDataInstitute. This edition focused on ways to develop #trust and involve citizens in #health #data.

We were lucky to have Marie-Hélène Plainfossée as our #Human #Resources professor. She introduced us to special people such as Bruno Laforge, Elodie Batout-Badaire and Benoît Serre. We also had the opportunity to take a #personality test: the #MBTI to understand us better.

We had the privilege to spend 2 days with @haenlein. We discovered customer value management and talked about the interest in #artificialintelligence to help companies manage their relationships with their customers. A special thank you to Mr. Haenlein!

We had the pleasure of meeting Dr. @NajiGehchan, MD, alumnus of the MSM and Global Brand Development Leader at @LillyPad USA. He gave us his point of view on the (r)evolutions in the #healthcare world and the specifics of the #Americanmarket. Thank you Naji for your availability