Flora Kelly

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Flora Kelly

Flora Kelly

@ESPNFlora

Hi, I'm Flora | SVP @ESPN Research | bringing you thoughts on fans, sports & media trends

Katılım Ekim 2009
506 Takip Edilen30.6K Takipçiler
Flora Kelly
Flora Kelly@ESPNFlora·
On Saturday viewers watched 1.9 billion minutes of men’s college basketball across 19 live games – a single-day regular season record for ESPN. Growth was driven by Michigan/Duke at 4.3M & Arizona/Houston at 2.4M. Great momentum for the sport during a Winter Olympics weekend.
ESPN PR@ESPNPR

This past Saturday, viewers tuned in for a HISTORIC day of #NCAAMBB 🏀 @umichbball-@DukeMBB | 4.3M avg. viewers 🏀 @ArizonaMBB-@UHCougarMBK | 2.4M avg. viewers 🏀 ESPN’s most-consumed day of regular season men's college basketball on record (1.9B minutes watched)

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Austin Karp
Austin Karp@AustinKarp·
The @UNC_Basketball vs. @DukeMBB game on Saturday night drew 3.5 million viewers on ESPN, which is the best for the regular season matchup since Coach K's finale in March 2022. Also ESPN's best regular season game in 4 years
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ESPN PR
ESPN PR@ESPNPR·
This past weekend's '26 NHL #StadiumSeries DELIVERED! 🏒 Most-viewed #NHL reg. season game EVER on cable 🏒 Most-viewed Stadium Series on cable 🏒 ESPN's most-viewed NHL reg. season game on record More: bit.ly/4qQ0OaW
ESPN PR tweet media
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Flora Kelly
Flora Kelly@ESPNFlora·
Sabalenka, Alcaraz, Djokovic, Sinner, Gauff, Anisimova, Pegula & Shelton are fueling tennis’s momentum. Australian Open quarterfinals were the most-watched in nine years. Star power + depth matters.
ESPN PR@ESPNPR

2026 #AusOpen Quarterfinal action on ESPN & ESPN2 was the most-watched in 9 years 🎾 418K viewers, up 64% YoY

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Brandon Zimmerman
Brandon Zimmerman@BZSEC·
Vance from Georgia tells @finebaum that a tree fell through his house into his bedroom 10 minutes ago. When asked why he decided to stay on the line, Vance says there was nothing he could immediately do about it, and assures us that he and his dogs are OK. "I was on hold and thought, 'Well, what are you going to do? There's nothing you can do this second.'" Unfazed, Vance goes ahead asks Paul a question about LSU's transfer portal class.
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Flora Kelly
Flora Kelly@ESPNFlora·
@chris_cook26 But week in week out it is difficult to watch. I know everyone is arguing that the SEC is “mid” but IMO overreaction . One CFP doesn’t mean that. Ole Miss kept it close with Miami -as did Ohio State. Indiana was absolutely dominant.
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Flora Kelly
Flora Kelly@ESPNFlora·
@chris_cook26 Thank you for calmly disagreeing. For me a big part of “quality” is competitive games in the regular season. You have to admit many of those games were difficult to watch because they were so lopsided . No doubt some of the teams are absolutely dominating.
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Flora Kelly
Flora Kelly@ESPNFlora·
I agree with Mike on a lot, but I don’t think one title defines “product quality.” Parity matters. The SEC delivers it: more double-ranked matchups in the regular season (23 vs 12) and significantly closer games (13.5 MOV vs 19.9 elsewhere). That’s the weekly product.
Michael Mulvihill@mulvihill79

Having the best product on the field, which the B1G now obviously does, will help viewership but there are still going to be some meaningful structural advantages for SEC viewership.

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Flora Kelly
Flora Kelly@ESPNFlora·
@TVGrimReaper We are both experienced professionals and we simply have a difference in opinion. I completely respect Mike. Instead of this post why don’t you post about the difference in his comment section vs mine. Not sure anyone called him a bimbo when he posted his opinion
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Flora Kelly
Flora Kelly@ESPNFlora·
@PLamRecruiting @espn I am talking about this year but okay by my math since 2006. Sec 14x, big 10 4x, acc 3x. What’s your point.
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Pat Lammer
Pat Lammer@PLamRecruiting·
@ESPNFlora 🤡 The Big Ten has won 3 national championships in a row, @espn Flora
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Flora Kelly
Flora Kelly@ESPNFlora·
In a complex TV environment simplicity and lead-ins matter more “Sankey attributes the SEC’s audience increase to its ardent fan base…..Stacking SEC double- & triple-headers on ABC also helped build audiences, as opposed to Big Ten games shown across different networks”
The Wall Street Journal@WSJ

Two years since the two athletic conferences aggressively expanded, the SEC’s TV audiences are surging ahead of the Big Ten’s. on.wsj.com/4byoiNd

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Flora Kelly
Flora Kelly@ESPNFlora·
30.1M viewers watched the National Championship Game. An amazing number period Keep in mind that this number was reached without a Georgia/ Bama/ Michigan or Ohio State And this number was reached on ESPN’s cable networks - no ABC distribution Just let that sink in
ESPN PR@ESPNPR

The 2026 #NationalChampionship ft. @CanesFootball & @IndianaFootball delivered:   📈 30.1M viewers, 33.2M peak 🏈 2nd most-watched #CFBPlayoff title game 📺 2nd best cable telecast ever 🏆 Most-viewed non‑NFL sports event since '16 World Series Gm 7   🔗 bit.ly/4pXIyLE

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Austin Karp
Austin Karp@AustinKarp·
Just a reminder: The Pop-Tarts Bowl (8.696 million viewers) was slightly higher than the Golden Globes last weekend (8.660 million)
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Keşfet

@UNC_Basketball @DukeMBB @finebaum @chris_cook26 @TVGrimReaper @PLamRecruiting @espn @richarddeitsch