EU-EAC CORE Programme

Your next customer may not be in your country. Digital trade is breaking borders and opening businesses to global demand in real time. Brands that embrace it position themselves for growth, visibility, and international customer acquisition at scale. #InternationalTrade

Across East Africa, mothers are shaping communities, driving progress, nurturing dreams, and powering the future every day. 🌍❤️ Today, we celebrate the strength, resilience, and quiet impact of the women who keep our region moving. Happy Mother’s Day!

@BeamForAll @MIITEUAE It is rare to see another CEO that is so involved and so active. We are all proud of you 👍👏👏

Beam Global is showcasing its off-grid EV charging and energy infrastructure solutions at Make it in the Emirates #MIITE2026 in Abu Dhabi alongside Platinum Group UAE. @MIITEUAE From autonomous vehicle charging to resilient energy infrastructure, Beam Middle East is meeting with key regional decision-makers as the Gulf accelerates investment in sustainable infrastructure. Learn more: beamforall.com/beam-global-pr… #BeamGlobal #EVCharging $BEEM

The future of business isn’t about location — it’s about digital positioning. A strong online strategy can open doors faster than a storefront ever could. #DigitalTransformation

Gen Z isn’t unemployed — they’re under-leveraged. Sitting on digital skills that haven’t been converted into real income, trade, or opportunity… yet. So here’s the real question: What’s holding Gen Z back from unlocking digital trade?

Today, we celebrate the people powering progress. Across the EAC, it’s the commitment, skill, and resilience of workers that drive impact, innovation, and regional growth. Here’s to building stronger partnerships and a future shaped by meaningful work. Happy Labour Day.

Smartphones are often seen as consumption tools, but they’re also powerful gateways to global trade. With the right approach, your device can help you reach international markets, run transactions, and scale beyond borders. Use it to export, not just scroll. #DigitalEntrepreneur

Borders in trade are no longer physical — they’re digital. Access to infrastructure and platforms now defines who participates in global commerce. Bridging this gap is key to inclusive growth. #DigitalInclusion

No demand → No traction No traction → No interest No interest → No funding Flip the script: Build demand first. #BusinessGrowth #DigitalStrategy

Still running your business offline in a digital-first world There’s a bigger market waiting online. It might be time to tap into it. #DigitalTransformation #OnlineBusiness

Forget capital, focus on distribution. Digital trade IS distribution. Your product needs to be seen to sell. #DigitalTrade #GlobalBusiness

New season, new energy. From ideas to impact—this is the time to move, build, and grow together. Happy Easter 🌿✨ #EUEACCORE

Renewal. Growth. Opportunity. This Easter, we celebrate a region rising — through trade, partnerships, and shared progress. #Easter #RegionalGrowth

Your packaging speaks before you do — especially in new markets. If it doesn’t meet the standard, it doesn’t travel. Build a brand that crosses borders, not just shelves. Is your product export-ready? 🌍 #YouthInTrade

𝟒𝐓𝐇 𝐄𝐀𝐂 𝐒𝐓𝐈 𝐂𝐎𝐍𝐅𝐄𝐑𝐄𝐍𝐂𝐄 #AI4EAC EAC Deputy Secretary General @AguerAriik reiterated that Science, Technology & Innovation are at the core of the EAC’s regional development agenda. “As we advance, we share a collective responsibility to ensure AI is developed and deployed responsibly; safeguarding data privacy, promoting fairness and transparency, mitigating bias, and ensuring no one is left behind, especially women, youth, and vulnerable communities,” he said. @mfbenda @easteco1 @iucea_info @eacgiz @RwandaICT @NEPAD_Agency @ScienceTechRw @STIsecretariat @SciforAfrica @UnescoEast @arin_africa @AguerAriik

The 4th EAC Regional #STI Conference 2026 officially kicks off today in #Kigali. Join leaders, innovators and changemakers shaping East Africa’s science, technology and innovation future. Rwanda’s Minister of ICT and Innovation, Hon. @MusoniPaula, will deliver the official opening address. EAC Deputy Secretary General @AguerAriik will address the conference representing the #EAC alongside other key leaders. Be part of East Africa’s premier STI gathering: tinyurl.com/35pfwts4 #AI4EAC @mfbenda @RwandaICT @NEPAD_Agency @eacgiz @arin_africa @AECID_es @ScienceTechRw @SciforAfrica @UnescoEast

#AI4EAC EASTECO is currently leading the development of a Regional Artificial Intelligence Strategy for the East African Community. “The Strategy seeks to strengthen regional capacity in skills, infrastructure, innovation, and governance; accelerating responsible adoption across priority sectors; ensuring equitable access for all Partner States; and enhancing the EAC’s visibility and coordination within continental and global AI ecosystems,” EASTECO Executive Secretary, Dr. Sylvance Okoth. #AI4EAC @mfbenda @easteco1 @iucea_info @eacgiz @RwandaICT @NEPAD_Agency @ScienceTechRw @STIsecretariat @SciforAfrica @UnescoEast @arin_africa @AguerAriik

#AI4EAC The Inter-University Council for East Africa, @iucea_info in collaboration with key regional stakeholders, is advancing the establishment of a Regional AI Network for Universities under the framework of the EAC AI Alliance. 🔹This Network will serve as a distributed, collaborative platform of excellence, connecting universities, research institutions and industry across Partner States to jointly advance AI research, innovation, and talent development.” IUCEA Ag. Executive Secretary, Idris Rai. #AI4EAC @mfbenda @easteco1 @iucea_info @eacgiz @RwandaICT @NEPAD_Agency @ScienceTechRw @STIsecretariat @SciforAfrica @UnescoEast @arin_africa

Lesson 1: Listen beyond words. In cross-cultural negotiation, people don’t always say what they mean directly. Tone. Silence. Timing. Body language. That’s where the real message is. If you only hear the words… you’ll miss the deal. Have you ever misread a situation ?👇

Are you reading the room… or missing the deal? Master cross-cultural communication — that’s where real power is. What’s one negotiation lesson that changed how you move? 👇