Ebony Marketing Systems

We're excited to share our newest, free resource to the #MarketResearch community: a Quick Guide to marketing to Asian Americans and Pacific Islanders in 2021! Download the full guide now at ebonysystems.com/quick-guide-ma…. #MRX #MulticulturalResearch #MulticulturalMarketing

#Surveys have messaging value, even if you don’t get a response. You are telling your customer that you don’t take them for granted. We share some guidelines for survey frequency on the Ebony blog: ebonysystems.com/survey-frequen… #MRX #MarketResearch #MulticulturalResearch

Despite the increasing urgency from stakeholders of all kinds for corporations to take on a more significant role in social change, many leaders are vastly unprepared or unaware of these expectations. hbr.org/2022/09/how-co… #MRX #MarketResearch #MulticulturalResearch @HarvardBiz

It’s the golden rule of #marketing: know your #targetaudience. Having a diverse marketing team can bring perspectives and #insights. Learn more: ebonysystems.com/communicating-… #MRX #MarketResearch #MulticulturalResearch #MulticulturalMarketing

@Adweek shares #insights on what works in #multicultural communication, where brands frequently make mistakes and how cultural nuance can mean the difference between stories that resonate & stories that fall flat: adweek.com/sponsored/how-… #MRX #MulticulturalResearch #BrandStrategy

Building an authentic brand is an ongoing journey without an endpoint - organizations should be mindful of engendering trust and that it’s a collaborative effort with all stakeholders that they shouldn’t engage in halfheartedly. forbes.com/sites/forbesco… #MRX #MulticulturalResearch

Understanding others’ perspectives has always been paramount in #marketing. To get #empatheticmarketing right, it needs to be personalized and genuine. @HarvardBiz shares more: hbr.org/2022/10/how-to… #MRX #MarketResearch #MulticulturalResearch #MulticulturalMarketing #Insights

When customers are more satisfied with a company, the company sees increased revenue, profitability, and even higher stock prices. But how often should you take #surveys? We share some guidelines: ebonysystems.com/survey-frequen… #MRX #MarketResearch #MulticulturalResearch #BrandStrategy

General #marketing is in the past, and the accountability to represent today's consumer lies with all marketers. How can marketers challenge themselves to drive more #inclusion? @Adweek shares more: adweek.com/brand-marketin… #MRX #MarketResearch #MulticulturalResearch #Insightss

If your brand is overlooking the #LGBTQ+ community in your #marketing efforts, you are leaving a huge customer base untapped. Our new guide will help you understand how to genuinely appeal to LGBTQ+ consumers 👇🏿 ebonysystems.com/quick-guide-ma… #MRX #MarketResearch #MulticulturalResearch

In the age of social media, every company is at risk of accidentally causing offense and going viral for the wrong reason. We offer 3 tips for how to make things right: ebonysystems.com/how-to-make-th… #MRX #MarketResearch #MulticulturalResearch #MulticulturalMarketing #BrandStrategy

Is your #marketing strategy inclusive of all identities? The majority of Americans will soon be non-white, made up of all sorts of diverse backgrounds, cultures and mixed race origins. prweek.com/article/180220… #MRX #MarketResearch #MulticulturalResearch #MulticulturalMarketing

If your brand is overlooking the #LGBTQ+ community in your #marketing efforts, you are leaving a huge customer base untapped. Our new guide will help you understand how to appeal to LGBTQ+ consumers genuinely. ebonysystems.com/quick-guide-ma… #MRX #MarketResearch #MulticulturalResearch

"#Multicultural #marketing has to be part of the growth process for any company. It's where we're seeing the majority of the growth in consumer segments." forbes.com/sites/glennllo… #MRX #MarketResearch #MulticulturalResearch #Insights #MulticulturalMarketing #BrandStrategy

If your brand is overlooking the #LGBTQ+ community in your #marketing efforts, you are leaving a huge customer base untapped. Our new guide will help you understand how to genuinely appeal to LGBTQ+ consumers 👇🏿 ebonysystems.com/quick-guide-ma… #MRX #MarketResearch #MulticulturalResearch

"Having honest and forthright conversations will engage more people in the process of creating the world around us." Read more, in @adage: adage.com/article/opinio… #MRX #MarketResearch #MulticulturalResearch #MulticulturalMarketing #BrandStrategy #UncomfortableConversations

How can the use of ethnographic methodologies prevent branding disasters? Our President Kai Fuentes shares more, for @GreenBook: ebonysystems.com/our-president-… #MRX #MarketResearch #MulticulturalResearch #Insights #MulticulturalMarketing #BrandStrategy #Ethnography

Are you drowning in data but still thirsty for insight? The path to a rich #DataAnalysis starts well before #DataCollection. Learn how to separate the signal from the noise, on the Ebony Marketing Systems blog: ebonysystems.com/separating-sig… #MRX #MarketResearch #MulticulturalResearch

Hispanics feel underrepresented, almost invisible, on TV — and that should be a concern for marketers missing out on what could be effective campaigns to Latinos, @ana_aimm shares: nexttv.com/news/hispanic-… #MRX #MulticulturalResearch #MulticulturalMarketing #HispanicHeritageMonth

The modern American demographic & cultural landscape has #multicultural segments at the center. To survive and thrive, spending on multicultural segments needs to be non-negotiable. forbes.com/sites/forbesbu… #MRX #MulticulturalResearch #MulticulturalMarketing #BrandStrategy

What tools are you using to create and keep current the portrait of your ideal customer? Gathering #competitiveintelligence can yield invaluable #insights. Learn more, on the Ebony blog: ebonysystems.com/gain-competiti… #MRX #MarketResearch #MulticulturalResearch #BrandStrategy