METRO

First look at J.Crew x Lee I wonder why they felt compelled to make it look even remotely similar to the direction of Buck Mason x Lee from last year Not claiming they are the same, you can see for yourself But I would think it's a mistake to invite such comparisons if I were J.Crew

Really important for any Meta advertisers, but most will probably miss this. If you're not already monitoring the gap between link clicks and clicks (all) on your Meta ads, you should be. The most common example I see is ads with lots of comments getting like 2x clicks all vs link clicks, and the algo over attributes conversions to those easy cheap clicks. This update to click attribution will be unnoticeable to most, but I'd expect this to have a tangible difference on larger brands. The more you spend on Meta, the more easily the ML system learns to find cheap ways to get attributable "conversions". Overall, I'd expect some bigger advertisers using click attribution to see some budget shift away from some of their clickier ads. I think everyone will benefit from this overall. Good move from Meta.