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Victor Godsk
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Victor Godsk
@EcomVictor
Email & SMS marketing that *actually* maximizes revenue for ecommerce brands | $50M+ generated for clients | Free email guides → https://t.co/JviBXJjq3B 🚀
Denmark Katılım Mayıs 2015
466 Takip Edilen6.2K Takipçiler
Victor Godsk retweetledi
Victor Godsk retweetledi

We're seeing big success with this strategy for more aggressive brands we manage email for 👀
Sending two emails on day 1 of the welcome series.
Email 1 (immediate):
Deliver the offer + brief brand/product USPs.
Email 2 (~4 hours later):
Plain text email reinforcing the benefits + slight urgency on the offer.
Works like a charm. Easy extra conversions.

English
Victor Godsk retweetledi

Look at where your brand's revenue comes from.
That's where most of your email efforts should go.
80% of revenue coming from repeat customers?
Put more effort into optimizing post-purchase flows, cross-sells, replenishment reminders, etc.
80% of revenue coming from new customers?
Put more effort into optimizing pop-ups, welcome flow, abandonment flows, etc.
Don't just copy what other brands do.
Prioritize what actually drives YOUR growth.

English

Brands with 50,000+ email subscribers wondering why email "doesn't perform well for them"
Then I check their Klaviyo account...
Last campaign sent: 12 days ago
Welcome flow: 2 emails long with boring copy
Abandoned Cart flow: 3 emails spamming discounts
Last A/B test: 4 months ago
Pop-up copy: Sign up to receive updates
Do the basics and do them well. That'll get you 80% of the way, always.
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