Ed Latimore
119.2K posts

Ed Latimore
@EdLatimore
Hwy boxer (14-1-1) | Keynote Speaker | Author of Hard Lessons From The Hurt Business: Boxing and The Art of Life | Sponsored by @rebelhealth_




Reading is a good thing but it’s not a hobby. Many are confused by it. It doesn’t require anything of you. For most people it’s pure consumption.





Bro dodged the vax 🕊️🕊️🕊️🕊️🕊️🕊️ But bro fell for Reta 🕊️🕊️🕊️🕊️🕊️🕊️ Pour one out for bro




The Illusory Truth Effect The illusory truth effect is a cognitive bias where repeated information is perceived as more truthful, regardless of its actual accuracy. Familiarity is mistaken for credibility, meaning hearing a statement multiple times—even if false—makes it more believable. This phenomenon is driven by processing fluency, where familiar information is easier to mentally process, thus making it easier to believe. Given how social media has rendered our attention span to something that can only be measured in nanoseconds, it's no wonder that people believe anything they see a headline about. Combine this with cognitively lazy approach of "journalistic" websites simply c̶o̶p̶y̶i̶n̶g̶ syndicating other stories, and it's no wonder this happens. If it aligns with a person's world view (confirmation bias) and it makes them emotional (emotional suggestibility), then you can be guaranteed they won't even think to question it. This is how you get groups of people defending a subjective interpretation of reality as if it's objectively accurate. We are doomed, because the ONLY fix for this requires so much work and confronting erroneous thoughts a person has invested energy into, that it won't happen. And you can't even train kids to do this because most people don't realize this happens and they don't want to believe it's happened to them. "It's easier to fool people than convince them they've been fooled." -Mark Twain

In disaster response I watched this destroy operations. Wrong information repeated in briefings became assumed fact. Nobody questioned it because it aligned with what they already believed. Add social media speed to that dynamic and you have a population that is increasingly impossible to course correct. The hardest part is not learning the right thing. It is unlearning the wrong thing you have already built your decisions around. The antidote is deliberate critical thinking taught early and practiced constantly. That work is deeply uncomfortable and most will never do it because it requires admitting they were wrong in the first place.
















