Edward Canning

Both Facebook and Google tell me that they are pivoting away from attribution modelling towards econometrics for evaluating effectiveness. Potentially, this has big implications.

Interesting to see how the default advice on how to optimise paid social has totally flipped in last 18 months. Everyone social expert now seems to come back to two guiding rules: - Go broad. Avoid overt targeting/re-targeting - Focus most resource on creative Plus ca change...

Wearout is definitely hugely overplayed in campaigns that reach lots of people and have limited frequency. But it absolutely exists in more tightly targeted, high frequency and less creative types of advertising. I think this study isn't the slam dunk many seem to think it is.

Terrific night at @PANIofficial awards - and fantastic to see @Liberty_IT’s Find Yourself campaign bring home the gold! Massive congrats to our agency partner @Nav_Blue and all the organisations that were recognised - it’s fantastic to see the vibrancy of the industry in NI 👏

I've gotten a number of requests to create a single thread of my "How it started / how it's going" ad series. So here it is. twitter.com/janthonylong/s…

This is one of the funniest pieces of live radio you’ll ever hear. And the animation adds an extra layer. #Radio #GerryAnderson

We've done our own mini-budget (check out kamikwasi.tax)

"You get abnormal and disproportionate returns by a combination of activities (channel synergy, creative impact & fit), rather than just throwing more money into the bucket and saying, ‘Just go buy me more eyeballs’. " contagious.com/news-and-views…

This from the Spectator hasn’t aged well…

@thetenzer Plus ca change…….

Fortune favors the bold

Whoa there JPMorgan, really going out on a vague limb here.

@DavidGFool Got to be Stratford

Myths on marketing in recession analyticdashboards.wordpress.com/2020/04/10/myt… via @koenhpauwels

Algorithms are powerful new agents of double jeopardy marketingweek.com/algorithms-are…

Looking for what’s next? @LeMarquisOfAndy thinks he has the best job in the world. We're now recruiting - #ReachBeyond at Liberty IT. bit.ly/3vr1YPN to learn more.

A @CIMinfo_Ireland event for our local studying members + ACIMs 👇 Sign up to this FREE Zoom to discover how to become a Chartered Marketer! We'll also hear about the journey to Chartered status from 2 local marketers, Maria McKeever & Andrew Hollywood. cim.co.uk/event/113854/

We're happy to help @coownershipni enable people to own their own homes, and to help @KeepNIBeautiful make this a cleaner, greener and better place to live.

We’re proud to support @Liberty_IT's outdoor campaign, you can’t fail to see them up there! The best tech workplace is hiring, so look up and Be Seen. Search Liberty IT jobs for more information.