

A Edgecliffe-Johnson
2.7K posts

@Edgecliffe
Semafor's CEO Editor. Formerly @FT. Writing in a personal (but not too personal) capacity. https://t.co/IlVpVlQ8ES






















"The faster we get to a yes and the faster we get to a no, the more effective we are in getting the business turned around." — Brian Niccol, CEO of Starbucks, speaking with @Edgecliffe and Penny Pritzker on the first episode of The CEO Signal, a new show from Semafor. Watch the full conversation: youtube.com/watch?v=N8Majs…

“How do we just get back to the basics of Starbucks?” Starbucks CEO Brian Niccol on stepping into one of the most closely watched turnarounds in business. From the first episode of The CEO Signal, a new show from Semafor. Watch the full conversation: youtube.com/watch?v=N8Majs…





