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Lesson: Even small budgets can work BIG if you prioritize reach, authenticity, and measurement. Paid + organic + influencer voices = sustainable engagement. #CMN3980 #EIUFall2025 #PantherPR

@JoshuaB00607654 This budget is clear and concise , but also proves that great plans do not have to be complicated. All sides are covered and from a viewer point comes off very solid and attainable. Good job

The process was: set clear goals: put most money where impact is highest: leave room for quality content /tracking. $500 isn’t huge, but with smart choices it can create real visibility and engagement in just one week. #CMN3980 #PantherPR #EIUFall2025

I split the $500 Instagram budget into: $250 ads (boost Reels/Stories to 18–24), $150 influencers (student ), $75 content tools (CapCut/Canva), $25 analytics. The goal is simple: we will grow reach through targeted ads and authentic voices.

@MalikMorgan_ I like that you kept space open for unplanned things in the budget, I didn't even take that into consideration.

Check out this strategic and simple budget allocation for Harolds Chicken Instagram ads in Schaumburg Illinois. %50 IG ads, %14 Content, %30 Collabs, %4 Analytics, %2 Unexpected #Harolds #CMN3980 #Schaumburg

50% goes to ads (Stories + Reels = maximum reach). 20% to content creation (visuals = Nike’s brand power). 20% to micro-influencers (authentic engagement). 10% to analytics + contingency. Balanced for impact + flexibility. #CMN3980 #EIUFall2025 #PantherPR

Just built a $500 budget for a 1-week Instagram campaign for @Nike 🎯 Goal = awareness + engagement. Here’s how we’re splitting the funds: #CMN3980 #EIUFall2025 #PantherPR

This mindset fuels athletes and students alike. Success = consistency + effort. #CMN3980 #PantherPR #EIUFall2025

“Saturday’s games reminded us why discipline beats talent when talent isn’t disciplined.” Fixable errors will lead to a great season #CMN3980 #PantherPR #EIUFall2025

“Storms don’t last forever; teams grow through them.” Conflict in groups (and on the field) isn’t weakness, it’s growth. 🌩️ #CMN3980 #PantherPR #EIUFall2025

Balancing books, business, and ball. Discipline learned on the football field carries into every part of life. 🏈📚💻 #CMN3980 #PantherPR #EIUFall2025

@BParker1044 @IlliniFootball @NUFBFamily Smart strategies, I used Nike and fan engagement can really fuel a brand and a marketing plan

@kaylen_ilagan @Nike I like this brand strategy because brand engagement fuels the Nike brand. I also used Nike and essentially used motivational storytelling to engage fans and capture new ones

The brand I selected for my #SocialMediaStrategy was @Nike ! My goal was to create a social media strategy to help increase brand engagement while continuing to inspire and motivate their audience through their brand messages. #CMN3980 #EIUFall2025

@Nike One key insight: Nike gets strong reactions from inspirational posts, but less interaction with fans directly. Strategy: Pair athlete storytelling with UGC campaigns to increase connection. #CMN3980 #EIUFall2025

For #CMN3980, I built a mini #SocialMediaStrategy for @Nike on X. 🎯 Main Goal: Boost engagement & audience connection through motivational storytelling + more interactive fan engagement. #EIUFall2025

@MalikMorgan_ Nice, I compared Adidas and Nike and came to similar solutions based on the different social medias and post frequency. I'm sure you had a good time researching these brands because I sure did.

Key finding with Nike and Under Armour is that Nike does not posts Daily like Under Armour does. Instagram is where both of the brands get more engagement! #BrandComparison #SocialMediaSearch #CMN3980

@Nike @adidas Nike’s inspirational tone = more shares/retweets. Both could get more traction by using trending hashtags but both brands are so successful they may rely on creating their own trends #BrandComparison #SocialMediaResearch #CMN3980

@Nike @adidas Nike posts less often but uses storytelling + inspiration Adidas posts more frequently, leaning on product promos + hashtags Nike audience = praise & motivation. Adidas audience = more product questions & suggestions. #BrandComparison #SocialMediaResearch #CMN3980

I monitored @Nike and @adidas for 3 days to compare engagement, tone, and audience response. Here’s what I found: #BrandComparison #SocialMediaResearch #CMN3980

@devonpatrick22 I like the way you broke down the target audiences of each brand. I used more of how each post called on the emotions of customers. great job

@MalikMorgan_ This is pretty dope

“Simple Skateboard Edit” + Color Grade🎨 literally just cruising around😂😂😂 #CMN3980 #EIUFall2025 #PantherPR #film #videography

@devonpatrick22 Fall is definitely the best time of year, great choice