Email Essence

🚨 B2B email campaigns losing millions? These 5 mistakes cost MILLIONS! Thread 👇 #EmailMarketing #B2B

Did you know? Sender reputation severely impacts your inbox placement. Keep your email list clean and send consistently! #EmailMarketing #EmailDeliverability

Warm-up: Help anti-spam filters trust your domain before the 1st campaign! Every new domain is born with a "doubtful" reputation; recipients' reactions will shape your #EmailDeliverability. ISPs analyze content, volume, cadence, and engagement. How to warm-up a new domain? 1/ Send a few messages to known recipients 2/ Insert links 3/ Ask for clicks/replies 4/ Vary times 5/ Maintain consistency and repeat the process daily 6/ Gradually increase the sending volume Don't skip this process. Tools can help. #EmailDeliverability

Email deliverability is like sailing through rough waters: the wind’s unpredictable, but I’ve learned to work the sails. I’ve had emails vanish into spam’s black hole. Every slip-up turned into a compass. Even a battered helm keeps me on course.

@InboxAlly #InboxAlly is the most effective warm-up, spam-fix, and email deliverability optimization platform 👏🏻👏🏻👏🏻

Seido Knives needed inbox results that matched their brand quality. With InboxAlly, they achieved a record-high sender score and gained control over campaign deliverability - just in time for peak seasons. Case study 👉inboxally.com/blog/case-stud… #InboxAlly #EmailMarketing

Did you know? Sender reputation severely impacts your inbox placement. Keep your email list clean and send consistently! #EmailMarketing #EmailDeliverability

Why is domain reputation vital for the inbox and was considered the most relevant factor in 2025(*) for #EmailDeliverability? It indicates to providers whether you're trustworthy. A good domain reputation is vital, while a bad one can lead to everything being sent to spam.

What’s the "invisible inbox"? Messages like signup confirmations & technical alerts build domain reputation w/o opens! Authenticate (SPF, DKIM, DMARC), send gradually, & ensure quality. ISPs watch everything. If they hit spam, pause 24-48h, fix issues, & resume small. #EmailDeliverability

Want high reputation with low volume? Forget just opens/clicks. Filters value manual signals: replies, adding to contacts, marking as "Important". In small databases or new domains, this is gold. #EmailDeliverability

A collection of SMTP response codes returned by email servers and a guide to help you understand what the SMTP codes that various email servers respond with mean: smtp.codes #emaildeliverability

Checklist: Recover damaged domain reputation. No magic. 1/ Cadence: pause + gradual resumption by ISP 2/ Authentication: SPF, DKIM, DMARC 3/ Segmentation: send to those who engaged recently 4/ Positive signals: opens, clicks, replies 5/ Content: human tone, natural CTA Time? 1 week to 3 months. Tools help. Investigate the cause, avoid recurrence, and adopt good #EmailDeliverability practices to sustain reputation! DM to recover your domain's reputation.

Best practices for a strong domain reputation include authenticating with SPF/DKIM/DMARC, avoiding mass sending without warming, regularly cleaning lists, and prioritizing engagement. B2B companies that follow this, using the right tools, achieve lasting #EmailDeliverability.

@AndrewWriteCopy Thank you @AndrewWriteCopy !

@EmailEssence Try the book The Non-Designer's Design Book by Robin Williams. It does a fantastic job of explaining the basic principles of design.

Quick Copywriting Tip If you want to be a great copywriter don't just study copywriting. You also want to study design... So you know how to best present your copy. And marketing... So you can see the bigger picture and understand where your copy fits in.

Monitoring domain health in real-time is crucial! Tools like PowerDMARC and MxToolbox alert you to issues such as blacklists or authentication failures. This saves B2B email campaigns. I've used them and recommend them for anyone who wants solid #EmailDeliverability!

@IAmAaronWill Solid approach, @IAmAaronWill! Breaking goals into actions is like segmenting email lists. Targeted steps hit the mark better than a broad blast 🙇‍♂️

Break your highest priority goals into small actions: For example. Goals: >> Scaling to $30k/M >> Closing 3 clients a week Actions: >> Pick a niche >> Do research >> Craft an offer >> Send daily DMs >> Send daily emails >> Test multiple ads >> Optimise onboarding >> Hire VAs

@cliftonsellers @bretterik Love this, feels like building a legacy... much like planting a strong email authentication setup for #emaildeliverability. Great to see teamwork creating something lasting!

My COO flew to Alabama this week The coolest part was taking him to the land we are building our forever home on He wanted to plant some fruit trees on property (we got some pears and threw out a magnolia tree as well) Love working with this guy

@DigitalExpertOn @InboxAlly is indeed powerful and effective 👏👏👏

🚀 Our 2025 list of the Best Email Deliverability Tools is here! Say goodbye to spam folders and hello to higher open rates. Check out the top-rated tools trusted by pros 👉 digital-expert.online/en/best-email-… #EmailDeliverability

Recovering domain reputation requires patience: review SPF/DKIM/DMARC, reduce send volume, and prioritize engagement. I've helped B2B brands recover reputation this way. Use tools to accelerate the process, be consistent and adopt #EmailDeliverability best practices.

Gm to everyone chasing inbox placement! A small, engaged list beats a big, cold one. #EmailMarketing #EmailDeliverability