Andrew Gould

THREAD OF THREADS I've been writing copy and optimising conversions since 2009. Now I want to help you raise your game. Follow me to learn about: Writing Marketing Persuasion Copywriting Conversion optimisation (Continually updated) // THREAD //

“Don’t just bookmark it, read it.”

I am once again reminding you to read this book

@HuzyLegend I thought Tsushima was great so I can't wait to try this one.

@AndrewWriteCopy @AlinDragu Ahh! Ghost of Yotei! 🥵🔥

I received this amazing “thank you” package from @AlinDragu today. Ignoring the generosity of the games and the rather cool cap, what makes it special is the hand-written note. It shows how much thought was put into this. And it's something I recommend more people do.

Gentlemen. Ladies. Been told they updated the algo. Let’s test it out. Can you see this?

@danwestworld Looking forwards to it!

Making money is simple. - get good leads - write good copy - make good offers But that's far from easy. So I organised an X space with 3 experts: - @AndrewWriteCopy ($150M+ in sales copy) - @CharlieBennett ($1.5M+ in pipeline from cold email) - @iamchingregory ($64M in client revenue with offers/funnels) We're breaking down exactly how copy, email and offers fit together to build predictably revenue. Live here on X. Thursday, 16 July. Set a reminder 👇

@dylan_bridger You're most welcome. Good to hear it worked for you.

@AndrewWriteCopy Took your editing advice today: Edited in passes. First for clarity. Then for specificity. Etc. It made editing two email sequences MUCH less tedious. Thank you!

Quick Copywriting Tip “Writing is rewriting” Wrote Ernest Hemingway. Don't try to make your first draft perfect, great, or even good. Just get your ideas down. Then in the edit you can make them good, then great, and then perfect. (Well, maybe not perfect!)

@TalhaAKhawaja Yep, you need to learn to ignore any mistakes and just keep going with the flow.

@AndrewWriteCopy Agreed. If you're re-writing as you're writing, it breaks down your thought process and you can lose your momentum.

@JohnLesoine I believe it was Blaise Pascal, though lots of other have been credited with it.

@AndrewWriteCopy Who apologized for writing a long letter because he didn’t have time to write a short one?

@CarlAshton82 Yes, it only gets more and more important as the years go by and more and more people are trying to sell you stuff.

@AndrewWriteCopy Truer than ever in 2026, perhaps

In the movie Training Day, Denzel Washington's character says: “It's not what you know, it's what you can prove.” And the same's true in copy: It's not what you claim, it's what you can prove. So make sure you back up your claims. Or why should your prospects believe you?

I haven't tweeted in 4 days. And apparently the algo got an upgrade today. So that feels like a good excuse to post again! If you follow me: can you see this?

@d_copyscientist Yep, and maybe the most important element in your copy.

@AndrewWriteCopy Proof is how you make 'em believe

@ChrisLDyson @sebrozga The prequels... *blocks both of you*

@sebrozga Finally someone with a proper gif

X tweaked the algo so posts from your mutuals actually show up again. Which means my feed might stop looking like a stranger's stag do I wasn't invited to. Drop a gif or emoji below. Everyone who does, I'll DM you something special.

@ProfitsOnAPlate Yes, one of the all-time greats. And yes, I often find the first draft of anything is me finding out what I think about it.

@AndrewWriteCopy Hemingway is my favorite. Such talent. Been writing a lot of fiction lately and more and more it feels like the first draft is me telling myself the story. Every draft after that is to clarify for an audience.

@staridris72 Sound advice! And consider turning off the spelling and grammar checkers so they don't distract.

@AndrewWriteCopy As @matthewvolkwyn say: Deleted the backspace key when writing your first draft

@poisondart14 Yep, just get anything down. All you need is that starting point.

@AndrewWriteCopy Dump the raw material, doesn't matter what it looks like or even if it makes sense. You can iterate ad infinitum to sharpen it.

@benfitterman That's how I write. I find it's far easier to have something down that I can work with, than to try to write someting good from scratch.

@AndrewWriteCopy I got that from a simpson's show writer too. basically his writing strategy is to write a really crappy first version as fast as possible. then the next day he can get to the editing.

@TheCopyTitan Thanks! And I know that's been a great help to a lot of people.

@AndrewWriteCopy Yes! And use the Hemingway App.

@jehadwrites Yes, if writing gets too slick and flawless it's boring to read.

@AndrewWriteCopy The impact and the beauty are in the imperfections.