Emanuel
40 posts


@EmanuelEcomm i’m not even scaling meta is just inconsistent with spend. but i’m gonna post about profit one of these days. my personal life busy today
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@JonasEcom02 Yeah exactly. Idk what's going on but hopefully it gets better
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Yeah CPMs can eventually go down on campaigns, that is generally speaking true.
But what they always neglect is the amount of investment it takes to run just one campaign on 20$ for 14 days without checking Roas.
If you are on scale and launching a lot this is pretty much impossible to do profitably.
Thats what I meant with doing damage control btw, they are playing dumb and are not really helpful, trying to stall until it (hopefully) gets better
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Pinterest has a major CPM problem.
You probably already know if you run ads there.
Random CPMs 10-25x higher than normal across our ad accounts.
Except for one specific campaign type. Those CPMs sit at €0.56 on average.
The contrast is wild, most campaigns running €2-85 CPM, this one type running €0.56.
I've had calls and email threads with my Pinterest Account Manager about it.
TLDR:
Either this is exactly what they want, or they're doing damage control until they find a fix.
Reading between the lines: they're trying to push advertisers toward one very specific campaign setup.
This has been affecting our performance since early February.
It's also why we're shifting future growth to Google.
No point crying. Here's what we do to navigate:
Step 1: Protect scale, accept lower margins, monitor profit closely.
Multi-month performance dips are normal on Pinterest. We see this every year. Don't freak out, don't blow it up, but also don't bleed.
Step 2: Adjust where it makes sense.
We don't throw out what's worked. We narrow down.
Focus right now: distribute adspend 10% more efficiently. Kill faster. Scale harder.
Concentrate on the campaign types still working.
Running deep analysis with Claude on this.
Some statistics knowledge helps if you also plan to do this yourself haha.
Next 7 months:
Reinvest profits into Google → 20-30k/day by EOY from google.
Keep Pinterest at 15-20k/day depending on momentum.
That's 5 Google stores doing 5k/day each till EOY.
Ambitious but doable.


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@JonasEcom02 Hopefully it works well for you brother! keep us updated
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@EmanuelEcomm We are trying it on 5€ and on 25€ right now. Seeing which ones perform better .
Don't want to reveal it yet, still testing around
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Testing around with a new campaign type right now.
We started launching this campaign type 2 weeks ago and already did tracked ROAS 2.48 on 264€ spend yesterday alone.
If it continues like this we should be able to get this campaign type to 500-800€ daily spend with good profits.
This is the crazy part when on scale.
Testing one new campaign type, potentially up to around 800€ spend on it, Roas 2.
Upside: Extra 10k profit per month, just by doing this on one single store. This comes on top of everything this store is already doing.
The even bigger upside: I spend 0 of my own time on these campaign types.
When having a working system, making little operational improvements is where the money is at.
You can ALWAYS squeeze out more juice. ALWAYS.

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gpt2.0 + a product image is a cheat code for amazon listings
most brands make product creatives way too slowly
one hero shot
one benefit graphic
one lifestyle image
then they wait weeks to test another angle
the edge is speed
take one product
use ai to map every buyer reason
portable
easy to clean
usb-c charging
travel-friendly
smoothies anywhere
healthy routine
then turn each angle into a full listing image stack
same blender
different reason to buy
that’s how you test visual promises fast
rt + comment "listingkit" and i’ll send the full setup
(follow for dm)

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@JonasEcom02 I'll try it, Hopefully it boosts my sales. Thanks for the great info i really appreciate that
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@EmanuelEcomm I would make a new campaign for products that have gotten an ATC but not checkout. To force some spend on those. Make a list of all pins with ATCs and no sales, and then work your way through the list and add 5-10 pins per campaign.
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How to spot a Pinterest winner early.
Three signals tell us a pin is worth scaling:
1. ATCs but no sales yet.
Buyer intent is there. Just needs volume.
2. 3+ sales with a good ROAS.
Proven concept. Ready to amplify.
3. Crazy ROAS on low spend.
Probable winner hiding in the noise.
Once a pin hits any of these, it gets pulled into the scaling system.
New campaigns launched around it daily.
Then we hunt for hidden gems with a simple filter:
•€5-75 ad spend
•3+ checkouts (last 7-30 days)
•Sort by ROAS
That filter surfaces the absolute gold.
Ads doing 10-30x ROAS on tiny spend.
These products get grouped, launched into fresh campaigns, and pushed with more spend aggressively.
Focusing on these pins is the easiest way to scale up quickly.

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@JonasEcom02 People charge money for this info
Thank you for sharing
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@BrawkEcom That's Decent. Which country are you targeting right now?
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Petit résumé du mois d’avril toujours en full Pinterest, les 100k étaient pas loin 🥲
Le ROAS est pas fou mais j’ai pas bcp bossé sur le shop durant le mois, l’avantage de pin c’est que ça reste stable
Les CPM on sacrément augmenté à cause de la période, je suis passé de ~$1 à ~$4
J’ai pu voir avec Pinterest directement pour les problèmes de tracking, (sur certaines campagnes Pin m’affiche +3 de ROAS alors que TW m’affiche 1,8) faut que j’essaye leurs recommandations
Si ça marche je ferai un post plus détaillé (si j’y pense)
En ce moment je m’occupe juste du sav et de l’administratif et le shop tourne à 650€ de benef brut par jour, la vie est belle mdr
Semaine pro je repart au Vietnam, ça va être encore un peu chill le temps que je m’installe, mais après on va passer aux choses sérieuses 🔥

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@alecsandrull Sounds good! However how does the cod works? How can I manage it outside the saudi arabia?
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There’s a country in the middle east where ecom operators are printing money and nobody talks about it because they don’t know how COD works
Saudi Arabia.
32 million people. Highest mobile spend per capita on earth. 50% of orders are cash on delivery.
That scares off every western operator because they think COD means people don’t pay.
In Saudi it’s the opposite. COD conversion rates are 2-3x higher than card payments because buyers trust the transaction more.
The trick is your confirmation rate. You need a call center that phones every order within 30 minutes to confirm. Confirmation rate above 85% and you’re printing.
The operators running Saudi right now are doing $150K+/month on products that stopped working in the US 2 years ago.
While you’re testing your 47th product for american consumers paying $16 CPMs, there are entire regions where your 2023 dead product is brand new.
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@JonasEcom02 this is one of the most saturated products, Almost every single dropshipper i know is selling it . If you still manage to make money with it! then i think there is some potential for other saturated products.
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@squuashhh @kuponktur oh that's decent then, maybe you have a winner
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il y a un mois, jour pour jour, je découvrais le monde de l'ecom avc un tweet de @kuponktur. d'abord sceptique, j'ai fini par me lancer en me disant que moi aussi je pourrais peut-être avoir de beaux chiffres. m'y voici, pas à pas j'apprends, et le sait, pinterest m'attend 🔥🔥

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@JonasEcom02 keep the good content up!! waiting to see bigger numbers with google too :)
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@JonasEcom02 2 years on pint - 6 figures in ad spend.
Still learning new things every day, the hard part is becoming really profitable
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@EmanuelEcomm Appreciate it brother! How long have you been in the game?
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I posted about this exact store last year when it did not even 1k/day.
On my profile I layout almost the entire strategy.
Haven’t posted for a while, was busy scaling the entire business.
We had to make slight adjustments over time to the strategy, but same principle.
Still general products, still Pinterest only, still going strong.
March + April was a slow period, now goal is to push to 20-30k/day during summer 🚀
Planning to pick up posting a bit more again 🫡

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