JonasEcom

$14k/day on Pinterest dropshipping right now. Goal: $45k/day by EOY. 100% Pinterest + Google. No branding obsession. No funnels. Just volume and quality at scale. Here's the model 🧵

New record, ended the day on 19k across all stores. Could’ve been 20k if it wasn’t for one of the stores dipping hard currently 🤷‍♂️ Need to scale by another 130% till EOY to reach my goal 🫡

@Yovnes100 Whenever you can use videos

@JonasEcom02 What works best in your experience on Pinterest, images or videos?

Testing around with a new campaign type right now. We started launching this campaign type 2 weeks ago and already did tracked ROAS 2.48 on 264€ spend yesterday alone. If it continues like this we should be able to get this campaign type to 500-800€ daily spend with good profits. This is the crazy part when on scale. Testing one new campaign type, potentially up to around 800€ spend on it, Roas 2. Upside: Extra 10k profit per month, just by doing this on one single store. This comes on top of everything this store is already doing. The even bigger upside: I spend 0 of my own time on these campaign types. When having a working system, making little operational improvements is where the money is at. You can ALWAYS squeeze out more juice. ALWAYS.

Normal scaling is just 20% 1-2 per week. What could also work is duplicating an existing campaign and keeping the same budget, or even duplicating an existing campaign and doubling the budget whilst duplicating. All methods can work, depending on campaign performance and ad account

@JonasEcom02 That's great bro, how do you scale campaigns? With $20 budget or $5 budget per campaign?

Some customers are crazy man haha

Yeah CPMs can eventually go down on campaigns, that is generally speaking true. But what they always neglect is the amount of investment it takes to run just one campaign on 20$ for 14 days without checking Roas. If you are on scale and launching a lot this is pretty much impossible to do profitably. Thats what I meant with doing damage control btw, they are playing dumb and are not really helpful, trying to stall until it (hopefully) gets better

@JonasEcom02 This is the exact problem im having targeting the US Market. High CPMS & High CPCS It's pretty hard now. I have also talked with my pinterest account manager and she always say give it atleast 14 days and higher budget (20$ min) without doing any changes.

Pinterest has a major CPM problem. You probably already know if you run ads there. Random CPMs 10-25x higher than normal across our ad accounts. Except for one specific campaign type. Those CPMs sit at €0.56 on average. The contrast is wild, most campaigns running €2-85 CPM, this one type running €0.56. I've had calls and email threads with my Pinterest Account Manager about it. TLDR: Either this is exactly what they want, or they're doing damage control until they find a fix. Reading between the lines: they're trying to push advertisers toward one very specific campaign setup. This has been affecting our performance since early February. It's also why we're shifting future growth to Google. No point crying. Here's what we do to navigate: Step 1: Protect scale, accept lower margins, monitor profit closely. Multi-month performance dips are normal on Pinterest. We see this every year. Don't freak out, don't blow it up, but also don't bleed. Step 2: Adjust where it makes sense. We don't throw out what's worked. We narrow down. Focus right now: distribute adspend 10% more efficiently. Kill faster. Scale harder. Concentrate on the campaign types still working. Running deep analysis with Claude on this. Some statistics knowledge helps if you also plan to do this yourself haha. Next 7 months: Reinvest profits into Google → 20-30k/day by EOY from google. Keep Pinterest at 15-20k/day depending on momentum. That's 5 Google stores doing 5k/day each till EOY. Ambitious but doable.

@EmanuelEcomm We are trying it on 5€ and on 25€ right now. Seeing which ones perform better . Don't want to reveal it yet, still testing around

@JonasEcom02 Interesting! what type of campaign it is? did you created it with high budget from the start?

100% true for Pinterest ads. I have ran countless ad accounts over the past years, every single one behaves differently. There is no „secret sauce“. You have to use a base strategy, and then adjust individually based on data. Treat each ad account differently and individually, and let them optimize in different directions. For some of our ad accounts beauty products print, for others it’s home decor, for others it’s fashion, etc. -> doesn’t mean you can only run these types of products, but the hitrate will be higher if you track and understand your data. At scale, this all simply becomes a game of efficiency

Spend the whole Saturday analyzing my entire Pinterest ad account to find performance inefficiency with Claude. Ended up with a 61 page document. Shit it too crazy

@ecomwithbai @ecomstam Lmao nah pint algo is cooked. Have had multiple calls with my Pinterest rep about this the past weeks. Also people in my network all have this. makes testing products so hard rn

Pinterest $166 cpms are wild or am I cooked? 💀 @JonasEcom02 @ecomstam

@EmanuelEcomm I would make a new campaign for products that have gotten an ATC but not checkout. To force some spend on those. Make a list of all pins with ATCs and no sales, and then work your way through the list and add 5-10 pins per campaign.

@JonasEcom02 This is impressive! What do you mean by Volume on the ATC part? I have alot of pins with tons of ATC but they don't always convert. In this case what should i do? Duplicate just 1 time in 5$ campaigns or maybe more than once?

How to spot a Pinterest winner early. Three signals tell us a pin is worth scaling: 1. ATCs but no sales yet. Buyer intent is there. Just needs volume. 2. 3+ sales with a good ROAS. Proven concept. Ready to amplify. 3. Crazy ROAS on low spend. Probable winner hiding in the noise. Once a pin hits any of these, it gets pulled into the scaling system. New campaigns launched around it daily. Then we hunt for hidden gems with a simple filter: •€5-75 ad spend •3+ checkouts (last 7-30 days) •Sort by ROAS That filter surfaces the absolute gold. Ads doing 10-30x ROAS on tiny spend. These products get grouped, launched into fresh campaigns, and pushed with more spend aggressively. Focusing on these pins is the easiest way to scale up quickly.

@JurrianEerden How many products do you have in the GMC? If it’s just 100 zombie products I think you can easily do 10-20 per day for a week and you are chilling

@JonasEcom02 When would you define your GMC as aged? I have one store where I want to make the feed way more lean as we're also progressing with a multifeed strategy. There are now around 100 zombie products that needs to be drafted

How many products do you maximum draft/archive at the same time to not harm the GMC?

@ecom_rickx How do you manage backend with these large OV orders? Whats your target overall refund %?

I don't know many people doing €50K+ days with only product pages. Collection pages are how you scale hard in fashion. A product page shows one dress in one color. You give 1,000 people one option. A collection page shows 20+ dresses in multiple colors. Same 1,000 people, 50+ options. The math is obvious. Single product pages work for problem-solving items like orthopedic shoes. For fashion always run collections. Higher AOV. More choice. More conversions. If you're running product pages and wondering why you can't break €5K days, that's why. Switch to collections. Watch your AOV jump.

Running these typa products with video ads on pint -> free money There used to be a brand holding a copyright on this, but I believe it expired. Just do your research first 😁

@thomasraynott Nice man! What niche ?

new store Roas getting better. Today almost 4 roas. Any idea why Youtube campaigns don't track sales?

@ecomusapay Works for a Germany company?

@JonasEcom02 Let me know if you need payment processing

17k day today. Gn8 🫡

Very similar thing applies to Pinterest ads too. If you are testing large quantities of products, make sure to always check the ad level and segment for high potential products that got lost in the masses. I usually filter on the Ad level by >3 checkouts, spend <50€ and sort spend. Adjust timeframe depending on how many products you have (7/14/30 days) Group these and launch them daily -> free money.

@EcomStuff Fashion ?

14 derniers jours avec un de mes clients sur Pinterest: ROAS 5,66 pour +28k de CA DM si tu veux qu’on gère ton Pinterest de A à Z 📩