Emily

Introducing: the Customer Salience Summit A brand-new, one-day industry conference exploring how insight teams can deliver long-term value and nurture new cultures of customer-centric decision making. Discover more and get your tickets: flx.mr/49Q2kS5 #mrx #CSSummit

Introducing: TextMR. FlexMR's new integrated qual data analysis tool on InsightHub, providing AI-powered qual analysis in minutes. Use generative AI to quickly analyse custom data and reveal impactful insights. Find out more: flx.mr/3Hm6ep5 #mrx #insights #dataanalysis

I'm crawling out of the woodwork to share this fantastic opportunity! Join a brilliant company and work with some of the best insight experts in the industry - you'll be making an impact from your very first day. Find out more in the post below! #mrx #hiring #research

It's nearly time to find out the winners of @TweetMRS's awards ceremony - we're thrilled to be shortlisted for the 'Agency of the Year' award, so watch out for FlexMR's delegation and best of luck to all the finalists. Read on: flx.mr/3uxWhl8 #mrx #mrsawards #insights

Market research helps foster positive emotions in customers and consumers, just by showing that the brand cares to better itself by getting to know its customers better. Learn more: flx.mr/PowerOfPositiv… (via @_FlexMR) #MRX #Insights #Strategy

Customer Salience is a new strategy based on decades of thinking and one overarching goal - to ensure stakeholders think about customer insights whenever they make a decision. Watch the video to learn more: flx.mr/45Ko3aY #mrx #customersalience #strategy

Who's going to the @TweetMRS B2B Summit? Catch Charlotte Duff, as she and @BritishGas_UKB's Stuart Hotchkiss explore how they transformed a piece of high-impact pricing research from InsightHub into long-term action. Learn more: flx.mr/3PidTZe #mrx #b2b #insights

How likely are your stakeholders to think about customers when making business decisions? Our new webinar, available to all AURA members and hosted by FlexMR's Non-Exec Advisor @RussellDanny, seeks to answer that very question. Sign up now: flx.mr/3OUglG3 #MRX #AURA

Hybrid market research involves combining qualitative and quantitative methods to deliver robust insights that can inform strategic decision-making - so how do insight experts design hybrid research experiences? Find out now: flx.mr/3DuO42C #mrx #qual #quant

We're celebrating @pd_hudson as this month marks 25 years in #mrx - Paul is the driving force behind our success, and so we had a little surprise to mark the occasion: a certificate, a beer for each year of his career, and a delicious cake. Congrats, Paul! #insights #25years

55% of research respondents participate specifically because they want to share their opinion - using this with other motivation tactics can keep members engaged in research for longer. Learn more: flx.mr/46SDiAG #mrx #participantexperience #strategy

Online research panels are key sources of insight for customer-focussed firms, especially those in more sensitive sectors such as debt management - Lowell is one such company. Learn more in our case study now: flx.mr/3rggrOV #mrx #insights #strategy

Asynchronous focus groups facilitate great thought-provoking conversations - but how can insight experts manage and moderate these focus groups for maximum impact? Find out now: flx.mr/3JQO68D #MRX #FocusGroups #Insights

Last week, we took up the challenge to collectively walk from John O'Groats to Lands End to raise money for @SJHospice - in this week we have walked over 920,000 steps and made it to Shap, Cumbria. Well done, team! Support the cause: flx.mr/3qVZkSk #mrx #fundraising

We had a wonderful time at @SJHospice today! Such a beautiful place, a wonderful cause and a great opportunity to help out the local community. If anyone would like to follow along or donate, @_FlexMR are raising money this year, all of which is going to St John’s Hospice.

It’s FlexMR’s Community Day today - so after a morning of company updates in @FraserHouseHub, we are off to @SJHospice for an afternoon of volunteering! Make sure to follow us to keep up to date with our progress and photos. #mrx #volunteering #stjohnshospice

What are the applications for current-state open artificial intelligence in market research? I tested ChatGPT using @_FlexMR's Open Ideas insights community to see how well the AI can write a survey. Find out how it did now: flx.mr/ManvsMachine2 #AI #MRX #Insight

I loved writing this article! This was published in 2021 and the topic of impactful participant recruitment is still very much relevant today in 2023, with lots of discussion highlighting different considerations and challenges. #mrx #mroc #participants #recruitment #strategy

It’s FlexMR’s Celebration Day 2022! This morning we’re all gathered to look back at the massive amount that we have achieved in the past year, and then ahead to future exciting projects and goals. #mrx #insights #celebration #retrospective

Empathy is a skill that we’re all born with, but it is particularly useful to insight experts when crafting unique marketing and market research experiences. In the new MRX Lab episode, @CJ_24K explores the power of empathy with Rob Volpe. Listen now: flx.mr/3u9I62r #mrx