Becolourful

We need to stop calling strategy strategy. No-one wants 'strategy'. What they want is effectiveness. Results. Change. Think of strategy as 'effectiveness planning' and it helps both clients and creative teams get it. How could anyone say 'No, we don't need that!' ?

I never know how to spell it, it is Gillian Keegan or Gillian Keegone? #ToriesOut #UKElection2024

Wait, people are still on here? That's hilarious.

@HanburySt New Cross is still as classy as ever then. (Good price though.)

Spotted in New Cross.

@GavinWren Spa day 😊

What would you do to celebrate a big success - with one limitation - no alcohol or food?

Who do I know in Sheffield? I've a free afternoon coming up in town and would love to meet some creative peeps.

Super proud that our latest project has been featured in The Subtext, an online magazine "showcasing the most exciting and inspiring copywriting": thesubtext.online/all/sister-mar… #brandvoice #toneofvoice #copywriting

@RobMeyerson 😬

@ZoeTypelark Dog portraits at the Wallace Collection.

Anyone know of any interesting / weird exhibitions coming up in London? Needing a museums all day long day…

*IN THE PRESS* toot toot📣 Loved collaborating with Leigh on the brand voice for her new creative agency. Check out the whole interview to read about her fascinating take on 'vice brands'.

Why so serious? Rediscovering the joy of brand strategy. #brandstrategy #brandstrategist linkedin.com/posts/emily-pe…

@mikedotsullivan I think they're called 'Americans'

@bravenewmalden Pretend it's Haagen Dazs.

@clayton_phillip I can't watch this because the book was so good, and it just wasn't Tom Hanks in my head 🤷‍♀️

I finally watched 'A man called Otto' and it was as though I was looking at myself — It's precious. "Social media journalist, what the hell does that even mean?" 😂

@StratScorpion I'm much uglier.

How strategists see themselves

New work! Thanks to the Motto team for bringing me on board for brand strategy and verbal identity for Goodnotes. See it here: linkedin.com/posts/emily-pe… #brandstrategy #toneofvoice #brandstrategist

@Andre_Spiteri The Siiiimpsonsssss!!!

Name a more iconic theme song than The Addams Family. There isn’t one. I won’t be taking any further questions at this time.

@kat_boogaard And repeat.

Client: "We'll get you the brief next week!" Me a week later: "Do you have the brief?" Client: Me another week later: "Any update?" Client: Me a few days later: "Just checking in..." Client: Client two months later: "HERE'S THE BRIEF CAN WE HAVE THE DRAFT TOMORROW?"

@SamanthaAnderl Joy.

Freelance pals, What’s your #1 goal for the rest of the year?

@janthonylong 😬

How it started / how it's going.

@markpollard As a 49 yo strategist with a over 20 years in the role, you'll have to forgive me for disagreeing. It's just not my experience – or what I see in my world. If your data refers to employed roles in ad agencies, that's not the whole story. (I have never worked in an ad agency.)

@EmilyPenny It’s statistics, friend. Also I find your comments constantly dismissive. Weird vibe.

5 things I wish I knew before becoming a strategist: 1. Strategy is a coping mechanism for a hectic brain 2. The career doesn't last that long 3. Great planning happens at great creative agencies 4. Strategists are my people 5. People will use my strategy traits against me