




DESIGN BRIEF FRAME 1 for Graphic Designers FRAME 2 for Ui/Ux Designers Brand Name: HerCircle Tagline: Track your cycle, connect with your circle. Target Audience: Primary: Females aged 14–40 (who value wellness, body literacy, and authentic community connection.) Secondary: Adults Male looking to track their daughters and Partners cycle. Industry: Femtech ( Technology and women health) Brand Personality: HerCircle is a period and cycle tracking app designed for modern women who want more than just dates on a calendar. Beyond accurate cycle predictions, it’s a vibrant community where women share stories, tips, and support. Whether you’re tracking ovulation, understanding mood changes, or connecting with others who understand your journey, HerCircle keeps you in sync with your body and your tribe. (Similar to flo) Submission: 15th August, 2025.


















































