Erin Balsa

An editorial calendar is NOT a content strategy. Why do content marketers sell “content strategy” when they’re really just coming up with blog topics? 🤔 #balsays #contentmarketing #b2b #contentstrategy #contentwriter #WritingCommunity #freelance

@SamanthaAnderl "I build and execute content strategies for sales-led B2B SaaS companies that sell complex solutions to large buying teams. Or put simply, I help tech companies create content that makes them money."

Freelance & self-employed pals, Simple question. When asked what you do for a living, how do you respond?

Try Riverside 👉 creators.riverside.fm/Erin #contentmarketing #podcasting #riversidepartner

Also, I record my show on Riverside.fm. And I'm LOVING one of their four new AI features. 😍 𝗠𝗮𝗴𝗶𝗰 𝗖𝗹𝗶𝗽𝘀 😍 After you record an episode, go to the editor, click the button, and Riverside creates social video clips for you! riverside.fm/blog/magic-cli…

Name one thing beginner podcasters rarely understand. I'll go first: 𝗧𝗼 𝗺𝗮𝗻𝗮𝗴𝗲 𝗮𝗹𝗹 𝘁𝗵𝗲 𝗺𝗼𝘃𝗶𝗻𝗴 𝗽𝗶𝗲𝗰𝗲𝘀, 𝘆𝗼𝘂 𝗻𝗲𝗲𝗱 𝗴𝗼𝗼𝗱 𝗼𝗿𝗴𝗮𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝘀𝘆𝘀𝘁𝗲𝗺𝘀 𝗔𝗡𝗗 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝘁𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆. 🧵

Their other new features are great, too: - Auto-generated transcripts - Auto-generated captions - Silence remover When you eliminate busy work—like looking for files and manually creating clips—you create space to make something memorable.

@banikaur1997 @dana_nic0le @ConvertKit @lizziedavey Thanks, Bani!

@dana_nic0le @ConvertKit @lizziedavey and @ErinBalsa both have amazing newsletters and podcasts!

Do you have a podcast? @RamliJohn does an incredible job of turning conversations into actionable content - including a cheatsheet! This is a masterclass in podcasting right here, people.

@RamliJohn @get42agency I absolutely love how you highlight the insights in the podcast in so many different ways. People can take a page from your book! Thank you for having me on!

Introducing AI Transcriptions by Riverside 🤖: → Unmatched accuracy → Available in 100+ languages → Built on Whisper by OpenAI → All free of charge Try now: riverside.fm/transcription

Love hearing that my course is helping people succeed!

@amnaaslam20 @chimammeje Thank you!

10 Best Digital Products by women’s content marketers👇 1:@chimammeje 10X Topic Authority Course for Content Marketers/freelance writers 2: @ErinBalsa The research report playbook 3: Safiyyah (Saphia) Lanier The Research Like a Pro

@ericasmyname They do eventually sleep! Hang in there

@ErinBalsa Oh gosh I think two under two is just as hard if not harder. This no sleep thing is a struggle. One I know may never end 😅

Twin parenting is so intense. I’m living in extremes. I’m overjoyed, exhausted, in pain, dazed, yet super present. The other day I pocketed the tv remote and tried to pay with it (😅), but managed to sit down and write a 10k word editing training. Life is different now.

@realBrookNash Gumroad is a zero. But I’m not jaded. 😂

Okay now this is smart copy.

@realBrookNash Yup, when it comes to raw writing talent, you either got it or you don't. The experience piece is less about writing ability and more about thinking ability/connecting the dots/being more strategic.

Sort of a good news, bad news situation: Sometimes the writing samples from freelancers with less than two years of experience are much, much better than the writing samples from freelancers with 10+ years of experience.

@alischwanke I see these as two pieces of consulting. My definition would also include the piece where you assist with implementation. A consultant can do one or all of the pieces. I like the graphic in this article: hbr.org/1982/09/consul…

Ok, help me here. Some people say consulting is only a "tell you what do do" while others say consulting is "helping you find out what to do and helping you do it" Who's right here?

I legit think mom skills belong on resumes. "Led a 15-person team on three hours of sleep per night for 2.5 years" "Wrote a 40-page research report in four days while caring for a 6-year-old with the stomach flu."

@mauraball My favorite newsletters written by women are Contentment by @TraceWall and MKT1.

I did a mini newsletter audit and noticed that there aren’t a lot of women with newsletters, or at least I’m not subscribed to them. Please tag your favorite newsletters written by women! I'll curate and share a list of the best ones to follow.

@adamcgoyette @mauraball Thanks, Adam!