Evan Kypreos

Today we released the December 2024 spam update. It may take up to 1 week to complete, and we'll post on the Google Search Status Dashboard when the rollout is done: status.search.google.com/incidents/UUq2…

The Dec. 2024 core update is rolling out, and we expect it will complete in two weeks. If you're wondering why there's a core update this month after one last month, we have different core systems we're always improving. This past blog post explains more: developers.google.com/search/blog/20…

Today we released the November 2024 core update. We'll add it to our ranking release history page in the near future and update when the rollout is complete. For more on core updates: developers.google.com/search/updates…

There's a lot to unpack based on the event. First, a new search ranking update is coming soon. But that won't take any of the publisher feedback into account obviously (it's too soon). So a big heads-up that an algo update will be rolling out soon. I'm assuming a broad core update, but could be something else. Stay tuned. Beyond that, there were some wild quotes being shared by publishers that attended about when they could expect to see recovery (or not), if their content was the problem with the HCUX, and more. I'm still going through those tweets and blog posts, but I wanted to point that out...

Really engaging and interesting conference as always #Ness2024. It so interesting to get different opinions from different types of publishers. Don't optimise for Discover, Do optimise for Discover, Don't open access to AI bots, Do open access to AI bots. There's always nuance

Today we released the August 2024 core update. It continues our work to improve the quality of our search results by showing more content that people find genuinely useful and less content that feels like it was made just to perform well on Search. developers.google.com/search/blog/20…

@timothydclark Just watched the black and chrome edition of fury road and it was as good as I remembered. Hope I get a chance to see furiosa before it leaves the theatres

Managed to catch a Furiosa screening before it left theatres altogether. Do try and see it on the big screen. It’s a ripper.

I know that Google is trying to promote UGC and forums for search results, but spammers be spamming and very poor results are appearing on search @searchliaison

We’ve launched a new “Web” filter that shows only text-based links, just like you might filter to show other types of results, such as images or videos. The filter appears on the top of the results page alongside other filters or as part of the “More” option, rolling out today and tomorrow globally….

The March 2024 core update is complete, having ended on April 19. The ranking feedback form is now ready at forms.gle/SWN1sckmUfQR8k… and will remain open through May 31. We’ve also updated our Debugging drops in Google Search traffic help page here: developers.google.com/search/docs/mo…

Planning day 2 of #brightonseo talks but getting distracted by breakfast

Looking forward to @brightonseo tomorrow. LMK if you're there, I'll probably be at the main stage most of the day. I still haven't got a ticket email though...

@timothydclark Hope you weren't one of these

Welp, I guess that's your antichrist born then.

@searchliaison @lilyraynyc You’ve missed Lily’s point. Real discussions on results for e.g. travel advice or specific DIY guidance can be great. YMYL, and specifically, medical advice that’s unvetted and potentially dangerous not so much.

That unit appears automatically if the systems think it might be relevant and useful. I's not like someone said "put it first for that particular query" -- which I know you understand, but others reading this might not. That said, I can appreciate the concern and issue, and I've passed that along to the ranking team to see how we might improve the automated systems here. Related, I also know some of the SEO folks who tend to be vocal on this platform really dislike seeing more forum content in our search results. But actual searchers seem to like it. They proactively seek it out. It makes sense for us to be showing it to keep the search results relevant and satisfying for everyone. We explained more about the value last year here: blog.google/products/searc… As with any change to our ranking systems, nothing is perfect. There will be issues that come up, as I talked about in the past: x.com/searchliaison/… So our goal will be to keep improving things forward, and constructive feedback like this is appreciated.

Serious question for you @searchliaison: For 6+ years, and throughout the QRG, Google has shared that YMYL queries - presumably like "weight loss" - require the highest levels of E-E-A-T. For 6+ years, we've seen sites like the CDC and Harvard ranking prominently for these queries, plus Google's own "symptom search" knowledge panel, which was also supposedly curated using information from the Mayo Clinic and Harvard. Why, then, is it ok for Google to add a "Discussions and Forums" carousel above all of these E-E-A-T-driven medical results when we are seeing very clearly how Reddit is being overtaken by affiliate spam and scammers? This is not the only such YMYL query where Discussions and Forums ranks so prominently. Isn't this a big dangerous for Google?

@searchliaison @rustybrick @lilyraynyc @Marie_Haynes @glenngabe @si1very @OriZilbershtein I work in SEO and my wife is a midwife, can we add another new circle to the venn diagram?

@rustybrick @lilyraynyc @Marie_Haynes @glenngabe @si1very @OriZilbershtein I've concluded the overlap of those who know SEO and those who watch Call The Midwife is precisely me.

Storm coming? When is the next confirmed Google search ranking update? seroundtable.com/next-confirmed… commentary from @searchliaison @lilyraynyc @Marie_Haynes @glenngabe @si1very @OriZilbershtein and more

@couldstrafe That’s interesting. I wonder if search volumes are low, but it seems an opportunity for review sites and publishers to make some affiliate 💰

@EvanKypreos I tried to google best black friday deals here in Portugal. And despite the fact that there are black fridays sales, nobody seems to cover them.

Good luck to all writers and editors working hard this #BlackFriday to highlight good deals for people. First year I'm not covering it in a decade. Remember, not everything is a deal just because there's a big % reduction. That's often total BS.

Noticed a big drop in core web vitals URLs across dozens of disparate domains I have access to. This isn’t good drops and poor goes up. They have just reduced by up to 50%. Has anyone else noticed this or knows why it’s happening? @rustybrick this is just one example

Our generative AI experiment in Search gets its largest international expansion yet. We've opened up access to 120+ countries and territories, and added support in Spanish, Portuguese, Korean and Indonesian. Learn more ↓ goo.gle/3StX4h5

@searchliaison @lilyraynyc In the meantime while there are clear perpetrators why not a manual spam penalty? I’ve been seeing this site doing this for weeks and weeks. Seen sites get manual penalties for a lot less than this horror show…

@lilyraynyc We're aware of the concern. Sometimes we take some time exploring issues to ensure we have a good, scalable solution.

Yeah this a seriously bad look @searchliaison