Exitfy

@PascalZeMarshal 👋

A lot of agency founders on my TL, which is good. But where are the ecom brand founders at?

@PascalZeMarshal 👏👏

Tomorrow’s a big day for NovaaLab! We’re launching the Novaa Back Pad. Huge thanks to our amazing team 💪 Let’s melt some back pain away!

@PascalZeMarshal When are you scaling YouTube? 👀

Build a brand people love. Referrals + repeat customers do the heavy lifting. Pay for the first purchases CAC. Let the customer handle the rest. That’s how you scale profitably.

@PascalZeMarshal Meta's quarterly show 😅

We quickly recovered from Meta's quarterly show, but as for the geopolitical tensions, the impact is already showing. Manufacturers already mentioned that the next order of inventory will be more expensive for several products. Making good progress regardless!

@PascalZeMarshal Chicago Bulls deal is gonna carry I guess

We walked away from a $1M deal with a major US sports team this week. The math was clear: Capacity: We’re at 100% capex for the next 3 months. Focus: Our "North Star" is scaling our paid ads content factory to hit $20M this year. Risk: Staying the course gives us an 80% chance of hitting our goal. Taking the deal drops those odds to 50%. The hardest part of growth isn't saying "yes" to deals. It's saying "no" to shiny objects. Current goal is to protect our focus.

@PascalZeMarshal 🚀

Back in the game.

@PascalZeMarshal getting carried away sometimes

If you're in Ecom/DTC make sure to allocate some of your time to AI. Claude, OpenClaw, Manus, whatever you vibe with. Running a brand can feel overwhelming, but you'll thank yourself later.

@PascalZeMarshal 😂😂😂😂😂

Ecom brands watching Meta massively overspend.

@PascalZeMarshal 😂😂😂

Marketers realizing their time is coming too.

@PascalZeMarshal Killer mindset 🎯

Brands that obsess over competitors hit 6 figures. Brands that obsess over ICP hit 8 figures. Before NovaaLab hit 8 figures, I mapped every fear, pain, and obsession of our customers. I learned what keeps them up at 2 AM. What makes them click "buy". What makes them ignore ads. Everything. Once I understood that, scaling stopped being guesswork.

@PascalZeMarshal You're not the only one

I probably see more than 10 tweets a day dunking on LinkedIn.

@PascalZeMarshal Super ironic if you think about it 😂

AI was meant to take designers’ jobs. Instead it became their best marketing tool. The real irony is that AI posts are bringing designers more clients than ever.

@PascalZeMarshal That one post on X scared everyone 😅

So is everyone scared to connect Manus AI to their ad accounts?

@PascalZeMarshal It's not talked about enough on X especially in the ecom space

One of the most "boring" growth channels in ecom generated us: - $1.7M in 8 months - 6 ROAS And we’re not stuck cycling 400 ads every week. The channel? Affiliate programs. If you don't launch and optimize your affiliation program, you sleep on a massive pile of money. And best of all: it's effortless, the affiliates are doing all the work.

@PascalZeMarshal Used to it now

Shopify down for the 782342th time this month

@PascalZeMarshal 🤣🤣🤣

Ecom founders opening Ads Manager during geopolitical tensions.

@PascalZeMarshal Main LLM?

Big milestone at Novaalab: AI recommendations just surpassed Instagram as a purchase driver. Discovery is shifting from social feeds to intelligent recommendations. We’re definitely riding the AI wave 🏄‍♂️

@PascalZeMarshal Quit too early

The ecom graveyard is full of people who ___________.

@PascalZeMarshal Landing page expert here I DM’d you

Looking for an expert in landing page optimization. Also, looking for an experienced video editor. (Referral bonus included)

@PascalZeMarshal A lot of this AI talk is noise

Everyone is going AI. We’re going human. Doctors. Athletes. Sports teams. Influencers. Real people. Real stories. Real results. However, when I log on X, it feels like we’re betting on the wrong side. But the results tell a different story. Thoughts on this?