Pascal Le Marechal

My ecom journey building NovaaLab: 2020: $234K 2021: $1M 2022: $4M 2023: $7M 2024: $10M 2025: $14M (total) On pace for $20M in 2026.

A lot of agency founders on my TL, which is good. But where are the ecom brand founders at?

I think it’s because they haven’t really ‘pivoted.’ The goal has always been to offer a solution that goes beyond pixels and attribution.

@herculesdey Agreed.

@PascalZeMarshal Some ecom will become useless with AI, but AI won’t kill ecom.

Is owning an ecom brand actually AI-proof? Or will AI agents take over with their own brands too?

(Twitter's video quality is just impeccable 😮‍💨)

Tomorrow’s a big day for NovaaLab! We’re launching the Novaa Back Pad. Huge thanks to our amazing team 💪 Let’s melt some back pain away!

@Exitfy Soon soon

@PascalZeMarshal When are you scaling YouTube? 👀

Build a brand people love. Referrals + repeat customers do the heavy lifting. Pay for the first purchases CAC. Let the customer handle the rest. That’s how you scale profitably.

@TaylorHoliday @Seanfrank @iamshackelford @Jaredorkin @stevenborrelli @SJohnson_89 Haha wtf guys. Amazing acting skills! Now I want to learn more.

More isn't always better. Better is better. Forecast more accurately, grow contribution more consistently all while saving money with the Prophit Engine from CTC. Big love to the boys: @Seanfrank @iamshackelford @Jaredorkin @stevenborrelli @steviej @SJohnson_89 for the acting brilliance. This one is a love letter to the DTC x community.

@DalyDee___ Besides automation, can they actually compete and own brands?

@PascalZeMarshal AI can't take Ecom brands away but it can help automate some tasks make the work easier

@wearetheselect Yep. Most miss the bigger picture.

Most brands diagnose traffic problems from inside the ad account. That only shows you one channel. You need to see all of them.

@brock_mammoser Profit? Nahhh, trying to avoid that at all costs

"You did $80M in revenue... but were you profitable?" I get this question all the time And honestly, it's the dumbest question in the world Do you think my brothers and I are building a bootstrapped business just for fun? We don't have VC funding We're not building for some crazy exit We are building this to make money The entire goal is profit We shoot for a 15-20% profit margin That's a healthy spot that allows us to keep growing while generating real cash flow So yes, we are profitable And I share these numbers to help other founders who are in the same shoes I was

@andreeaecom x.com/PascalZeMarsha…

I’m starting an ecom brand. What would you do if you would start from 0? Would appreciate any advice!

@KodyNordquist Customer service that saves the sale, not just responds

A few things that are actually worth the money (for DTC operators): • A founder who will record videos • Knowing contribution margin before opening Ads Manager • A creative producer you can text at 9 am and have content ASAP • Raw over studio, every time • A media buyer who tells you to pause before they tell you to scale • Flex Ads running while you sleep • An offer actually worth advertising • A bookkeeper who's seen a Meta P&L before • Email flows built past the week you launched • Honest feedback from someone managing more spend than you • A Shopify dev you can actually get on the phone with • Your break-even ROAS calculated before Q4, not during it • A peer who's two years ahead of you, not a course about it • Cash flow model for when ad spend hits, not just when revenue does • Killing a creative that's not working before it kills your account What would you add?

@Co1eem Facts

Don’t get me wrong marketing is #1 But damn, a good product makes it so much easier for you😭

@noahkagan It's more corporate and more "professional" which is why people are nicer compared to X.

Hot take - LinkedIn is for nice people. Not saying that's always best but the community here shocks me with how critical they are of... everything. Garry Tan makes some skills and instead of talking about it, people just bash it. Company launches some CMO AI thing - all posts I saw were shitting all over it. Meanwhile on LinkedIn the comments and replies are all surprisingly encouraging.

@alexcloudstar Costs are rising for the next inventory orders, so we’re factoring that in.. but overall progress is solid and strategy remains intact.

@PascalZeMarshal How's this impacting your timeline or strategy?? 👀

We quickly recovered from Meta's quarterly show, but as for the geopolitical tensions, the impact is already showing. Manufacturers already mentioned that the next order of inventory will be more expensive for several products. Making good progress regardless!

@hatman I've been waiting for 8h in this cafe with my macbook on my lap, nothing, was I lied to ?

WTF! Why are people so obsessed with MacBook?

@BlackLabelAdvsr common sense.

Men, what’s preventing you from dressing like this?