Alan Duvall

@anzedetn I’m the same, can’t look at an Ad or sales person without “fixing them” in my head

Today I caught myself doing it again. My wife and I are finishing up the house, and we were out picking mattresses. At some point, I realized I wasn’t even listening as a buyer anymore. I was analyzing the salesperson. She kept talking about features, materials, layers, and all the technical details. And I kept thinking about what this actually means for me and why I should choose this one over the other. I had to ask question after question just to get a simple answer. Then, if I’m driving and I pass a billboard, in 2 seconds, I already know if it’s a good one or not. That’s just how I go through my day now. I’m always analyzing ads, and it’s become my second nature at this point. I enjoy marketing more than I probably should. (And @alexgoughcooper I’d probably make a good guest on your next podcast - just saying)

@ZedNilm1 It’s deeply personally and hyper targeting to show someone a picture of their prescriptions. And that one is top 3 most prescribed in America . Very well done!

"Fix Yourself at the Cellular Level" This brand is printing. Cortisol Community. 19 active ads. Deep-science hook that makes surface-level solutions feel pointless. "Cellular level" — two words that make every other supplement feel like a band-aid. You're not fixing symptoms. You're fixing the SOURCE. That's a completely different value proposition. Most wellness brands treat symptoms. Cortisol Community positions itself as the root cause solution. The stress/cortisol market is emerging fast. This brand wins by going deeper than anyone else — literally to the cell — and making everything else feel shallow. NOW GO FUCKING PRINT 🔥 I use @GetHookdAI to spy on 70M+ winning ads. They scrape 110,000+ brands daily on Facebook.

This is what makes me bulllish on $meta and X ai Meta and xAi (twitter ) have way more data

@roasroi telehealth

5 Winning Telehealth Ads - If you ever wondered how telehealth winners look like, here are examples from last year - not our ads, and not active for several months now, we analyze and try to either improve or get a completely new spin on them follow, retweet and comment "telehealth" and I will send link in DMs

50% of all relationship advice on Reddit is “leave.” 15 years of data, 52 million comments, and the trend line only goes one direction. A researcher filtered r/relationship_advice down to 1,166,592 quality comments and tracked what people actually recommend. In 2010, “End Relationship” sat around 30%. By 2025, it’s approaching 50%. “Communicate” dropped from 22% to 14%. “Compromise” collapsed from 7% to 3%. “Give Space” fell from 25% to 13%. Every category that requires patience lost ground every single year. The one category growing faster than “leave” is “Seek Therapy,” which went from 1% to 6%. The subreddit is slowly learning to say “this is above my pay grade.” Train a model on this dataset and it would absolutely tell people to break up. The training data is 50% “leave” and climbing. The model wouldn’t be broken. It would be accurately reflecting what 52 million commenters actually believe about your relationship. A 50% prior that you should leave, a 14% prior that you should talk about it, and a 6% prior that you need a professional. That’s not LLM psychosis. That’s the median human opinion on your relationship, backed by the largest advice dataset ever assembled.

We raised $64M for this moment: Introducing Bustem. Bustem scans the internet to find and eliminate 100% of counterfeits RT + comment “SCAN” and I’ll send you a list of every scammer targeting your brand 🫵

But only if you don’t fall into victim mentality

@MrNeverSell How does kaz own that much when he wasn’t paid any ?

Here are the current top 10 shareholders in $OPEN:

People say trust online is at a all time low , but with the correct words and positioning , trust in many ways may be at an all time high …

Wait until you test AI street interviews …

!! This

I can't stop thinking about local newsletters. A guy in Annapolis, Maryland started a free email newsletter about local events. No journalism background. He's an engineer. 23,000 subscribers. In a city of 40,000 people. ~$300,000 in revenue last year. From a newsletter about things to do in Annapolis. A 23-year-old in Winnipeg did $60,000 in his first two months of monetizing. @MikeyPesto , a guy in the Catskills did $32,100 last month. The model is stupid simple. Curate local events, restaurant openings, things to do. No politics. No crime. Just fun stuff for families. Send it once a week. Businesses pay to advertise because the open rates are 50-70%. The industry average is <20%. Subscriber acquisition cost? $0.50 to $1.00. Revenue per subscriber? $10-$12 per year. That's a 10-20x return. I don't know where else that ROI exists. Now here's why I'm stoked on this: I'm building a roofing company. Marketing in roofing is brutal. You're bidding against national brands on Google Ads with bottomless budgets. You're posting on social media where you don't own the audience and the algorithm can tank your reach overnight. So I'm going to start a local newsletter for my market. Build the audience. Build the trust. Then Rally Roofing advertises in its own newsletter. For free. To people who actually open the email. My marketing spend doesn't go to zero, it goes NEGATIVE. Other businesses pay me to run ads alongside mine. I wrote the whole breakdown in this week's issue of The Rally. [Link in first reply]

“If you are distressed by anything external, the pain is not due to the thing itself, but to your estimate of it; and this you have the power to revoke at any moment.” — Marcus Aurelius

I’m in love with this sentence: “The best math you can learn is how to calculate the future cost of current decisions.”

My therapist told me this, and it changed my life: “You're not healing to be able to handle trauma, pain, anxiety, depression. You're used to those. You're healing to be able to handle joy and to accept happiness back into your life.”

@drewfallon12 Head down,,, no hype .. just printing with AI creative …

the fall of icon and cluely in the same weak is candidly healthy don’t chase hype. there is no get rich quick. head down, execute, be patient namaste

When chamath said to buy google and sell Facebook, he was speaking from a very bitter place having sold fb too early . I continued to buy $meta

@pmitu After stating the problem , “this is why you should trust me”

Bad marketing: • Here's my product • These are the features Good marketing: • Here's your problem • This is how you can solve them • These are the benefits of using the product • This is how it can help you • Here is what you can achieve Bookmark it and never forget

Iteration is extremely extremely extremely UNDERVALUED on YouTube. I call it squeezing the final drop of lemon juice out of the lemon , you can check vidtao and see many direct response YouTube ad titans reprinting million view profitable ads with iterations. But meta does need different concepts

Long day? Climb into the bath tub and spend 3 hours soaking in this conversation with me and eComs Lex Friedman: @markbrazil youtu.be/RHJSO4eVJVA?si…

@JoeJMarston Prompt

We're giving away the prompt we used to make this AI UGC video. Getting Sora 2 to output hyper-realistic, consistent footage isn't just about the tool. The prompt has to be structured in a very specific way... character description, cinematography, camera motion, lighting, dialogue, audio, authenticity keywords. Get it wrong and the footage looks off. Get it right and everything downstream becomes easier. We’re sharing the exact Claude template we use as step one of our AI UGC workflow. It takes a basic brief (who the subject is, where they are, what they're saying, what device it should look like, their accent) and structures all of that into the exact format Sora 2 needs automatically. It sits at the start of a full workflow that runs through Sora 2 for the hook, ElevenLabs for voice cloning, ChatGPT for subject consistency, Nano Banana for B-roll generation and Kling for animation. The whole thing is broken down in the latest D2C Diaries episode. But this prompt is the foundation. Without it, the rest of the workflow is harder than it needs to be. If you're building in this space or testing AI UGC for your brand, this is worth having. Retweet this post and comment PROMPT and I’ll send it over.