Florence Broderick

Hats off to my fellow Londoners. Lovely people have given me a seat after seeing my Baby on Board badge every time. In Madrid this weekend, I did 6 trips & not a single passenger gave up their seat (despite the bump). @metro_madrid - hay que hacer un pin para las embarazadas!

.@shawp13 and I (as devout jaffa cake fans) decided to try out the jaffa cake McFlurry at @McDonaldsUK. Unfortunately it's a 4 out of 10 from us. The lack of cake sponginess was disappointing. The chocolate drops are more biscuity and don't give that jafftastic feeling.

The East Brent village hall team threw a splendid party for King Charles' birthday yesterday. Homemade cakes only made by an exceptionally dedicated team of volunteers! Happy birthday @RoyalFamily! 🎂🎈🎉🇬🇧

.@fever_uk disastrous organization at the @OVOArena for the Planet Earth concert today. We arrived 30 minutes early, yet the queue system was so chaotic that we didn't get in until 15:10 (40 minutes after the show started). Lots of angry ticket holders!

@helenmakesmaps You're just so brat

Just told a colleague I was going to suggest some "very demure, very mindful" changes to their map and it's official, it's time to quit TikTok.

🫶 Eres una 𝐆𝐔𝐄𝐑𝐑𝐄𝐑𝐀. ❤️‍🩹 Ya volviste, y lo volverás a hacer. 👑 Para nosotros, TÚ eres la 𝐂𝐀𝐌𝐏𝐄𝐎𝐍𝐀. ❤️ @CarolinaMarin

@HarryStebbings This is why I never go to Orée, always selling croissants (at London prices) that are clearly from the day before 🤦🏼‍♀️It has never happened to me at Gail's, and I love their loyalty app.

Fun fact: I have an obsession with cinnamon buns. My mother and I walk London every Sunday and try a new one. Today, we tried Fabrique, to much anticipation and excitement. Verdict: 4/10: not fresh, clearly yesterday’s. Not nearly as good as Ole & Steen.

@wreeve 🤦‍♂️

Another nail in the UK stock market's coffin, sigh

This is a dangerous mindset that founders need to avoid: All you need is a good product and it will sell itself. At the beginning, one of my biggest misconceptions as an engineer turned founder was thinking that your product is your only competitive advantage. I never stopped to think that sales could be a competitive advantage. In the early days at AppDynamics, we managed to grow to several million dollars in annual revenue, primarily by landing a few big accounts like Netflix. But a fellow CEO pointed out the obvious: If we ever hoped to cross the $100 million threshold someday, we needed to get scientific about sales. For other founders who want to embark on a sales education, here are some steps I took: - Accept that sales actually matter. Once a company starts growing, sales, marketing and distribution are as important as the product itself. - Commit to learning — If a software engineer can learn programming, they can learn sales. That said, I won't sugarcoat it — learning sales is a years-long process and isn't something you figure out in a day. - Study the competition — I studied companies similar to mine that were 3-5 years ahead: How did that company run its sales process, and what kind of salespeople did it recruit? - Lean on experts — We were fortunate to have hired John McMahon, a top authority on enterprise software sales, for weekly whiteboard sessions. Eventually, I also hired a VP of Sales which was one of the best decisions I made as a founder. Sales should never be an afterthought and while this education requires significant time investment, it's well worth it.

@javisantana Welcome! Come say hello at Big Data LDN!

Llegar a Londres y sentirte el fulano más de provincias de todo victoria station al ver que puedes pagar el metro con la tarjeta de crédito. Abrazo al senior product manager que lo diseñó

Absolutely loving watching @jamesmartinchef 's Spanish Adventure 🇪🇸 Watching Gordon, Gino & Fred clown around in their "Viva España" show was quite the opposite - painful how it's all about them & not about the food or the wonderful people they meet around Spain. Well done James!

@jatorre COME ON ENGLAND 🇬🇧🇬🇧🇬🇧🇬🇧 ⚽⚽⚽

#vamos España!!! Getting ready for a great final just before starting holidays.

Taylor Swift made more FCF from one arena show than $SPOT made in its entire 17 year corporate history. IPO her.

@helenmakesmaps She's you Helen. You're awful.

@FloBroderick Yes! Hopefully Salma Hayek turns up soon to save us

It's not fun here anymore

@hectorgeograph Black Mirror :P

Dato tan interesante como escalofriante. Unas 25.000 personas ya se han insertado un pequeño chip con tecnología NFC o RFID debajo de la piel de la mano. Pagan, abren cerraduras electrónicas, encienden y llaman desde el móvil. Lo ponen hasta en las tiendas de tatuajes.

@auren They can smell the hot sauce on the skin....a nice chance to try something spicy 🌶️ 😛

heard that mosquitoes are attracted to people with certain blood types. But any chance European mosquitoes are attracted to different people than American ones? (I get bit ferociously when in Europe)

@inakib Looked at this recently as I was wondering if this might be a way around the post Brexit migration restrictions for young Spanish talent looking to come to 🇬🇧: qz.com/2153193/whos-e… But as you point out, Spain is absent there 😔 Sad knowing how much young talent there is in 🇪🇸

Nuevo ranking global de universidades 2024: la primera universidad española no aparece hasta la posición 149! Y después de conocer un poco más durante estos últimos dos años, no me sorprende. topuniversities.com/university-ran…

@HarrietNotton Me too. Really bad today! No idea which pollen it is. Met office says: Peak season for grass pollen. Nettle, dock and plantain pollen also in peak season. Fungal spores: Cladosporium at increasing risk.

This plus now having an allotment to look after = me looking very much like this guy - day in, day out 🥹

Loved the opening presentation from @Jacco_vd_Kooij on how the golden age of SaaS is over at the #PavilionCROSummit2023. Time to *really* think about unit economics.