Flywheel Strategy

Last week we hosted a room full of founders and operators for an honest conversation about #AI and consumer trust. The big takeaway: nobody has this fully figured out yet. That is what makes the conversation worth having. Full recap on the blog -> flywheelstrategy.co/ai-ecommerce-t…

Update: spots are filling for our AI + e-commerce discussion in NYC on 3/9 RSVP before we reach capacity ➡️luma.com/f4ab92bs Papa Luc’s Provisions will be bringing the Haitian bites Haiti has always been abundant. This Monday, you can taste it #ai #ecommerce #nycevents

We’re hosting a conversation in #NYC on the #AI tradeoffs #ecommerce leaders cannot ignore. ✨ Smarter Bets 🗓 March 9 | 6:00 PM 📍 @Mejuri Flatiron #AI is accelerating personalization. Trust is the real constraint. RSVP → luma.com/f4ab92bs #AI #Ecommerce #NYCEvents

✨Ask Flywheel Anything! Too many teams feel stuck...not from lack of effort, but from a lack of operational strategy. Misalignment, rework, and burnout are invisible symptoms. Let’s talk about how to fix it. 🔗 Join the convo March 3rd at 11 am EST→ luma.com/f6n2t2dl

Great marketing systems don’t just make work faster — they make teams calmer. Before your next launch: Keep what works Fix what slows you down Stop what adds noise A simple ops reset can change everything. Read more here -> flywheelstrategy.co/operations-res…

Less than 24 hours before #Boston's biggest #ecommerce pitch competition begins! Join us tomorrow and be a part of the future of ecommerce's next big break ->luma.com/hd1zo32y?tk=6g…

🚀 Excited to share that we'll be on the judging panel for the Arcangel $100K E-Commerce Pitch Competition on 1/31 in #Boston 📢 Founders + startups, join us for high-impact pitches, networking, and great insights 👉 luma.com/hd1zo32y?tk=6g… #ecommerce #pitchcompetition

Want #AI to drive real #ROI — not more chaos? Join us Dec 9 at 1pm ET. We’ll cover: • People + process + AI alignment • Workflow systems that reduce burnout • Real segmentation + ops ROI • How to integrate AI into daily work RSVP here -> linkedin.com/events/theflyw…

BFCM is live — and we’re peeking behind the curtain 👀 Check our IG Stories through Monday for real-time highlights of standout Black Friday & Cyber Monday campaigns. Follow the realtime roundup here ➡️ instagram.com/flywheelstrate… #MarketingTips #Ecommerce

Good luck to every #DTC brand this #BFCM season. You’re about to do 4 weeks of work in 4 days & we see you. 👀 Here's a guide to help your marketing + creative teams stay sane during the rush: flywheelstrategy.co/holiday-rush-c… Deep breaths. Smart ops. High conversions. Let’s go.

Wrapping up Day 1 of @WebSummit with sharp insights from @antonosika on @Lovable's rise in the #AI race. 1) Cut through the noise → Build one thing extremely well. 2) Know you’re on track → Users say: “It works just how I expected!”

🗓️ Next Thurs 2pm ET We're talking about how to keep marketing ops calm + organized through the #BFCM rush: creative changes, shifting priorities, tracking + comms. 💡Office Hours w/ Alexis Hurewitz ⬇️ Spot are limited: luma.com/5xpvojut #MarketingOps #CreativeOps

What a week at @Techweek_ ! Highlights from Builders x Backers 👇 🐘 “Elephants, not just unicorns” — profitable, capital-efficient founders are winning. 💬 Fundraising starts with clarity of story. 🤝 Corporates & strategic partners are redefining early-stage capital.

Still buzzing from @Techweek_ ⚡️ Founders + investors are all in on what’s next. Shoutout to @shoplineapp CWL for sharing sharp insights on leadership + growth in our #BuildersXBackers event Join future convos around funding and founders → flywheelstrategy.myflodesk.com/rsk2zpaswk #TechWeek

Our founder, Kate, is speaking at @Techweek_ 2025! 🎤 Builders X Backers: The Next Wave in Venture 🗓 Wed, 10/8, | 9–11 AM ☕ Breakfast +coffee+swag We're sparking a new conversation about building in today’s world of venture 📍 RSVP now → partiful.com/e/wZYhcPtqNB7u…?

We’re hosting an @Techweek_ event in San Francisco 🚀 🎤 Builders X Backers: The Next Wave in Venture 🗓 Wed Oct 8 | 9–11 AM PT ☕ Breakfast + 🎁 swag + 👥 panel Hosted by Flywheel Strategy, Collective Women’s Leadership + @shoplineapp . RSVP → partiful.com/e/wZYhcPtqNB7u…?

Oct Office Hours are LIVE 🚀 Hosted by Caroline, with 14 yrs scaling brands like @TOMS + @ourplace across the globe. On 10/2, join the convo and tackle the biggest Q4 questions for marketing leaders: 🎯 Holiday campaigns 🎯 Brand consistency 👉 Join: luma.com/5iop4dwn

🕒 Creative teams lose ~3 weeks a year searching for disorganized files based on a study by @Canto. Don’t be part of the 33% that is lost in the disorganization. 👉 Read Alexis' 5 proven ways to organize files & boost marketing ops collaboration: flywheelstrategy.co/5-ways-to-orga…

“Social media is a symptom of success, not a tactic.” – @sethgodin We attended @usertesting's Connect Tour & left with a reminder: Leadership means knowing the benefits and challenges of what we bring to the market. Which of these quotes challenges YOUR perspective? 👇

Our marketing measurement virtual workshop on Sept 19th is full—but the waitlist is open! ⚡️ Featuring: 📷 Ravi Sharma,@FlywheelStratCo 📷 Kirk Nielson, @TapInDigital 📷 Ted Coxworth, @TapInDigital 📷 Sign up here:👉 luma.com/fvcwy5ad