Frank Schiraldi

A Bloomberg article today claims that harmful content viewed on Twitter is on the rise, but that’s not true. Here’s what is true – more than 99% of content users and advertisers see on Twitter is healthy. Which means only a small amount of content requires enforcement. But no matter the amount, we will keep doing whatever it takes to make this platform as safe and healthy as possible. The Bloomberg story pulled together a collection of incorrect, misleading, and outdated metrics, mostly from the period shortly after Twitter’s acquisition. It also lacks extremely important context not to mention critical updates on our progress and actions.  Over the past 8 months, we’ve made progress on reducing the spread of hate speech, proactively preventing child exploitation, and giving brands more control over where their ads appear – from adjacency controls to third-party verification. Each step of the way, Twitter has been more transparent about this work than other platforms, and groups outside of Twitter have validated our impact.  Recently we’ve expanded our Freedom of Speech Not Reach policy enforcement because we’re seeing exceptional results. For example, in comparison to a healthy Tweet, any Tweet that's labeled with this enforcement is restricted from scaling and experiences a dramatic drop in reach of more than 80%. Additionally, we proactively prevent all ads from appearing adjacent to any content that's labeled.  And in the next two weeks, we’re further expanding our ad placement controls to better support the tremendous growth of video consumption on the platform. We’re actively building pre-bid inventory filtering that will allow even more control over content adjacencies. Every other platform will tell you the work is ever done. That’s true for them and for Twitter. But Twitter’s progress is real, we’ve been transparent about it, and we’re proud of it. And we just wanted you to know the facts.

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