Franz Sauerstein

@CoryDobbin @TaylorHoliday I see your view of this matter.

@FranzSauerstein @TaylorHoliday It's a summary of one side of the scale he described. The beauty of interpretation is that it doesn't need to be word for word to mean the same thing or something similar

If you need to adjust bids or budgets, you're a bad media buyer. No grey area. That's it. Skill issue bros. Sorry.

@CoryDobbin @TaylorHoliday That's not what he wrote? ^^

Respectfully, there was no nuance in your post. It was very clear that what you were saying was absolutist with enough wiggle room to make it sound articulate. We know what you're saying - don't trust a media buyer that regularly adjusts bids and budgets (one side of the spectrum you described). What am I missing?

@michaelpatron0 Then the move is the trenches. :-)

@FranzSauerstein Keep...unless China tariffs stay forever then I don't really have a choice, lol.

So the last 2 weeks I have 100% been working IN my business instead of ON my business. I feel like things go much better when I am in the trenches so what is the move? lol.

@zachmstuck @seanfrank Morbid.

@seanfrank ICE is on their way to your house right now

RFK I SWEAR TO FUCKING GOD, GET HIM TO LOWER THE TARIFFS OR ILL EAT THE WHOLE BAG

@michaelpatron0 That's great.

@FranzSauerstein Yes, margins are wildly different and so our the price points which feels like it makes everything a bit trickier. We are getting a change log together now to hopefully give some clarity.

Marketing KPIs for one of our DTC brands. What sucks? What am I doing wrong? What should I be tracking or not tracking? Some random notes: I wanted to compare my CPA of Meta, Google and Affiliates. In general my CPA per affiliate performs much better but the issue is...

@michaelpatron0 I have a template for this exact thing - but it's in German. :D

@michaelpatron0 All thoughts, no prescriptions. Brevity is due to platform. No further ideas because of lack of knowledge of actual brand, situation, goals and product.

@michaelpatron0 Do you want random thoughts?

sales - not really sure what the long term plan is to increase this. IDK, just some random data.

@dhh @GregMolnar You say it as if that cycle were a fact, not a talking point. :D

@GregMolnar This it the root of "Good men -> Good Times -> Weak men -> Hard times" historical cycle. Good times, peaceful times, convinces us that there's no need for strength. Until that sentiment is shattered by a return to the historical norm (war).

"Europe must heed the rude awakening from our cowboy friends across the Atlantic. They may be crude, they may be curt, but by golly, they do have a point. Get jacked, Europe, and you'll no longer get punked." world.hey.com/dhh/europe-mus…

@peeplaja Yep. It's worth to think about it, though. Axe grinding, cutting trees. Highly appreciate your content!

@FranzSauerstein Sure being actually different / having a product advantage is huge, 99% don't tho.

If you are in a competitive space (e.g. task management tools) and you're a lesser known challenger brand... - you have to win on price (buyers expect it) - you need 1:1 feature parity (buyers fear you don't) To simplify, the winning strategy is to explicitly state that you are just like but half the price.

@kurtinc 8 Wrong traffic

6️⃣ White-on-white Add to Cart buttons 7️⃣ Hard-to-read text

Top 5 CRO killers we see in Shopify stores: 1️⃣ Confusing main menus 2️⃣ Widgets smothering CTAs 3️⃣ Bloated 10MB+ homepages 4️⃣ Vague value props 5️⃣ Too many external links Clean it up. Convert better. 💰

@Mama_arbeitet @MatthiasOehlsc1 Lörrach

@Mama_arbeitet @MatthiasOehlsc1 Na, dann gibt's ja Weibliche...

@kurtinc @nickd @shoptalk Clever. The lp is great, too.

i had an 'american psycho' moment with @nickd's business card at our @shoptalk dinner last night. the font, the weight, the sheer perfection... i’m still not over it

@kurtinc @Jaguar the ad and the car is - from a strategist's perspective - just so well done

the @Jaguar rebrand concept car is 100% the batmobile from the animated series