Fredrik

RevenueCat vs. Superwall fuck it I’ll explain the difference basically: revenuecat is your WIFE stable + lots of history, and you trust her you have decent sex (paywall targeting/experiments) but you know you can rely on her to pick up the kids and make you dinner (reliable data, no outages) superwall is your FUCKBUDDY more exciting + fun, but unpredictable crazy sex (paywall targeting/experiments) but her cooking is mid and she sometimes ghosts you (outages/bugs) my advice: if you are just getting started, go with the fuckbuddy. get married later. superwall’s whole UI will handhold you to what matters early on - today’s sales, paywall view rate, a/b tests, etc. these are most important when you’re getting started but when you outgrow the juvenile (but necessary) hookup phase… when you have meaningful MRR, thousands of subscribers, MMP setup, etc. you must take yourself seriously and get married revenuecat’s UI will handhold you to what matters most as a big app - subscription states, normalized revenue, customer cohorts, etc. and it’s just more reliable (crucial if you run an MMP) also, you can marry revenuecat and make superwall your mistress. this is what i do. and i currently spend most of my time with superwall because revenuecat confuses me notes: this whole post is haram used for illustrative purposes only do not cheat on your spouse i don’t condone adultery or casual sex also i respect tf out of women and acknowledge husband/lover could work here just as much as wife/mistress equalitymaxx additionally: most of what i said is with respect to the *UIs* of revenuecat and superwall you can run great paywall targeting/experiments in revenuecat and also get solid revenue data visualizations in superwall but the way they prioritize these in the UI has a real impact on how you use these products. and therefore, how you approach monetization choose wisely

when you scroll X and see people making $10K, $100K, $1M a month remind yourself: - it could be fake - their margins could be <10% - its possible, it just takes time - you are seeing the top 1% - the algo doesn’t show you the “grind” that got them there when it feels like everyone but you is winning, remember these things efforts compound exponentially - it’s very slow at the beginning, but there is an inflection point where it all starts coming out of nowhere the people that lose are the ones who get frustrated in the “grind” and give up don’t be a loser

Fuck it just 5x'ed the price of my app and made the on boarding longer Lets see what happens lol

the dumbest trick that makes UGC videos go viral: I have seen videos go from 3,000 views to 800k+ on Instagram Reels with a 0.2 second change adding an audible stim in the first 0.5 seconds this seems like the most folklore thing ever, but I've seen multiple accounts that are TRAINED to do this. every video starts with this. - sipping on water (so you hear the ice) - slamming the phone down - clicking a pen I've tested this myself, too. Our videos where someone is LOUDLY typing on the keyboard perform, on average, signficantly better on Instagram Reels of course, the video still needs to be well made, and I think this is more applicable to Reels, but in general audio keeps users hooked in notice the pen click at the beginning of this Polymarket video (full Lightreel breakdown with multiple videos and creators in replies)

16 years old, $5k MRR, built in 6 days

Most people on app marketing twitter are trying to learn from people who are incentivized not to tell them the truth if someone cracked paid ads, UGC, organic, phone farms, etc. to the point where it prints real money, the useful part is the exact setup the niche, creative angle, attribution, workflow, account structure, whatever that’s the edge they’re not posting it for free so 500 devs can copy it so what you get is the stuff that sounds useful without the parts that actually make it work