FreeWheel, A Comcast Company

There's a perception that TV advertising is expensive, complex, and reserved for companies with agency relationships and high minimum spends. @Universal_Ads is built to close that gap. David Shaw, Head of Global Expansion for UA, in the latest FreeStyle With FreeWheel.

Sylvia Tassan Toffola, Managing Director of TF1 PUB, joined Thomas Bremond, Managing Director, International at Comcast Advertising, at Cannes Lions to reflect on a decade of partnership between TF1 and FreeWheel. Watch here: freewheel.com/insights/video…

AI is lowering the barrier to building software, allowing customers to create solutions tailored to their own businesses instead of waiting for the next product release. Marketecture’s @Jackelyn_Keller joins Jeff Ellin (@FreeWheel) and Jarred Wilichinsky (@paramountco) to discuss how FreeWheel is giving customers the tools to build with AI in the first Built In/Build On conversation.

Hard to believe that it’s already been a month since we opened our doors at Cannes Lions 2026. A huge thank you to our speakers, panelists, partners, clients, and guests who helped make the week so meaningful. We’re already excited to continue moving these conversations forward.

At Cannes Lions, egta’s Director General, Katty Roberfroid, sat down with Emmanuel Josserand at the FreeWheel Beach to discuss the opportunities, challenges, and innovations shaping the future of premium TV and video. Check out the full conversation here: freewheel.com/insights/video…

Take a spin through this week's Premium Programmatic Summit in NYC! This was our best summit ever, a full day designed exclusively for our sell-side partners. Thank you for joining us, and we'll see you at the next one!

Marketecture's @Jackelyn_Keller and @JeremyBloomHere go BTS at the 2026 @FreeWheel Summit in NYC. Key topics of discussion include: the programmatic landscape, AI, commerce and retail media, and of course, CTV. Stay tuned for more coverage!

@AdtechGod 🫡

COMMENT BELOW SO ADTECH X KNOWS YOU ARE HERE! Children of AdTech please follow those who comment so we can get this mofo cranking again!

Laurence d’Août has been shortlisted for Commercial Leader of the Year at Videoweek's European Video Awards!! Vote for Laurence here: europeanvideoawards.awardstage.com/public/judging…

As demand grows for more flexible, transparent buying, Channel 4’s integration with FreeWheel Buyer Cloud is a meaningful step forward, connecting premium broadcaster inventory with seamless, data-driven programmatic buying. freewheel.com/insights/blog/…

As buyers continue to navigate Europe’s fragmented media landscape, curation has evolved to a significant strategic lever, so we asked John Joshua, Product Marketing Manager, to explain what exactly buyer's should be asking when it comes to curation: freewheel.com/insights/blog/…

Today we are proud to announce that we are strengthening a nine-year partnership with FranceTV Publicité to support the continued evolution of france.tv (France Télévisions’ streaming platform), and accelerate its digital growth strategy. freewheel.com/news/francetv-…

Just a week to go until we open the FreeWheel Beach to Cannes Lions 2026! Our first content session Building What’s Next: The Developer Playbook brings together the innovative developers who are creating new solutions on top of the FreeWheel ecosystem. freewheelcannes.com

Registration is now open for this year’s edition of Cannes Lions at the FreeWheel Beach! Join us across the week for a series of standout content sessions featuring an incredible lineup of speakers. Don't miss out: freewheelcannes.com

Programmatic efficiency starts with proximity to inventory. Less duplication. Cleaner supply paths. Better transparency. More in our latest blog: freewheel.com/insights/blog/…

AI is changing how marketing actually gets done. David Dworin, Chief Product Officer, @FreeWheel, with Mike Treon, Head of CTV Strategy, PMG, breaks down how agents, automation, and real workflows are driving performance gains. news.marketecture.tv/podcast/how-bu…

Where Premium CTV Meets Smarter Activation Jon Mansell from @FreeWheel and Dru Sil from Stagwell join @JeremyBloomHere and @sam_khoury1 from @marketecturetv at @PossibleEvent to discuss how premium CTV activation is evolving through supply path innovation, AI enabled workflows, and closer connections between agencies and publishers. Three takeaways from the episode: • FreeWheel and Stagwell are rethinking premium CTV access through curated supply and streamlined activation • AI powered workflows are helping bring more automation and intelligence to planning, buying, and measurement • Supply path optimization and direct publisher access are becoming key drivers of performance and efficiency #PreachontheBeach | @marketecturetv | The Advertising Forum | Filmed at @PossibleEvent

Back again! We’re excited to announce that the FreeWheel Beach will be returning to Cannes Lions Festival of Creativity in June. We’ll showcase recent industry advances, predict what’s next in advertising, and soak up the sun on the French Riviera. freewheelcannes.com

FreeWheel today launches Context Engine, a new AI-driven feature within FreeWheel’s Streaming Hub that helps advertisers align ads to relevant premium video content with greater ease, precision, and scale. freewheel.com/news/freewheel…

More engaging. Less intrusive. Pause ads are changing the viewer experience. Now the focus shifts to making them scalable across programmatic. Here's how FreeWheel is addressing this challenge: freewheel.com/insights/blog/…