Gemma Joyce
2.9K posts

Gemma Joyce
@GLJoyce
Head of Content @Brandwatch. Powered by pizza
Brighton, England Katılım Ocak 2013
1.9K Takip Edilen1.1K Takipçiler

It’s so nice to be back in person at #BWMasterclassUK today AND get to talk about one of my favourite subjects - data-driven storytelling 🤓

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"Stories Stick, Facts Fade": How to Tell Better Stories With Data | Gemma Joyce, Head of Content at Brandwatch
Speaker handle: @GLJoyce
Creativity & Storytelling Recap 📝
✅ Stories have power – use them wisely
✅ Automation is your friend
✅Boring to write, boring to read
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@willmcinnes Haha we got a rescue pup recently - so much love, so much joy, so much poo on the soft furnishings.
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🎉 We have an exciting announcement to make 🎉
Brandwatch has acquired the influencer marketing platform @PaladinSoftware.
Our CEO Ulrik explains what this means for customers and our social suite:
brandwatch.com/blog/brandwatc…
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It's our first interview of 2022!
We kick off with @Brandwatch's Head of Content, @GLJoyce, who shares:
➡️ How she got started at Brandwatch
➡️ What gets on her nerves in the industry
➡️ Her advice for aspiring content writers
digital-freelancer.org/blog/interview…
#MarketingTwitter
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Another seriously impressive report from #brighton based @Brandwatch looking at social media data analyzing millions of data points to understand how#hatespeech targeting people living with HIV/AIDS has evolved online 2019 - 2021
brandwatch.com/blog/online-se…
#LGBTQ #Queer #WAD2021

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@bnnstr Thanks Kristian, a big team effort! Hope all is good with you :)
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🛍 Consumer Trends for 2022 🛍
We've released a mammoth report looking at the trends you need to know for 2022, with a focus on:
💵 Shopping
🥳 Socializing
🧠 Mindsets
💼 Workplaces
👩⚕️Health
Read it now and get ahead of the curve: brnw.ch/3HM8HrI
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@GLJoyce This could be a fun case study for a hyperlocal trend.. (though I'm really mentioning you to rally the office!)
Calum, the Snickering Hound@calumbkr
Brighton dwellers (and more importantly, Brighton drinkers)—hop down to the Plotting Parlour this week where my wife (who is NOT a pro bartender) has a cocktail on the menu (the Pine Barrens), having won Round 1 of a mixing comp. She's against 3 pros—& don't you love an underdog?
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I'm hiring! If you're a writer looking for a new challenge in the #tech industry, come and join the brilliant @Brandwatch content team:
jobs.jobvite.com/careers/brandw…
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Today @Brandwatch and @DitchtheLabel are releasing a report on online hate speech. It's a difficult read but by quantifying online hate mentions we hope to raise awareness around the fact that it's real, it’s hurting people, and it’s been getting worse. brandwatch.com/reports/online…
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