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Green Dots
998 posts
Green Dots
@GREEND0TS
Web3 marketing distribution & advisory. Clients: @Mantle_Official, @SuiNetwork, @WalletConnect & more. Our research: https://t.co/NjFv6DCBrn
Muur Fam Katılım Aralık 2021
227 Takip Edilen2.2K Takipçiler
We did a deep GTM analysis of Web3 neobanks.
The strongest teams are not winning through better cards alone.
They are winning through payment trust, referral mechanics, creator-led distribution, public proof, and activation design.
If you are building a Web3 consumer product, this is worth reading ↓
research.greendots.agency/web3-neobanks-…
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Green Dots retweetledi
If you're building in crypto / fintech, this jpeg will save you a lot of money.
Save it + read the full research ↓
research.greendots.agency/fintech-user-a…
Stacy Muur@stacy_muur
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Since inception, @stacy_muur has always insisted that @GREEND0TS should rely on data and research.
Data → Knowledge.
And our knowledge is public.
Sign up for Green Dots Research ↓
research.greendots.agency/#/portal/signu…
Stacy Muur@stacy_muur
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In 2026, founder growth is becoming one of the clearest marketing advantages for companies that sell complex products, create new categories, or operate in low-trust markets.
Not because every founder needs to become an influencer.
Most should not.
The real reason is simpler: people need a source of trust that feels harder to copy than a feature set.
This is what founder persona gives.
Stacy Muur@stacy_muur
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Btw, @StaniKulechov and @GAmitej
Wdyt about creating a wallet for donations for DeFi United?
We have lots of people in this space who will be happy to donate (including myself), but our figures will be much lower (not worth a big ann post, haha).
We're many, though!
Kelp@KelpDAO
Kelp and @aave have been working closely with ecosystem partners since April 18 to coordinate a recovery effort for rsETH holders. We want to share some factual statements about where we are, progress made, and the next steps. @ether_fi @ethena @LidoFinance @golemproject @inkfndhq @tydrohq @Mantle_Official @fraxfinance and layerzero have each committed in best capacity. We greatly appreciate their contributions. More announcements to follow. The initial shortfall from the incident was 163,200 ETH. Kelp recovered 40,300 rsETH (~43,000 ETH), while the @arbitrum Security Council secured another 30,700 ETH. Following these recoveries, the remaining shortfall stands at approximately 89,500 ETH. Of that remaining gap, confirmed public commitments from Mantle, Stani, EtherFi, Lido, Golem total 43,500 ETH. Kelp has been in direct conversations with partners in this effort to formalize the contributions. rsETH holders come first, and that’s been our priority since day 1. We will continue sharing updates as further commitments are confirmed. DeFi United.
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Influencer marketing is here to stay.
Here are 5 reasons why ↓
1. It is now part of a broader marketing mix.
2. Strong KOLs still bring trust, attention, and mindshare that ads alone often do not.
3. A good KOL can deliver multiple times across a campaign, not only once.
4. Teams are pairing influencer campaigns with SEO, targeted ads, and PR.
5. Influencer marketing is shifting from short-term visibility to a repeatable growth layer.
Influencer marketing still matters, but the strongest teams are no longer using it alone.
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Green Dots retweetledi
Some DeFi products are difficult to understand.
Many teams still market them to broad retail audiences, which creates a product-audience mismatch from the start.
That makes KOL campaigns underperform, not because creators are ineffective, but because the strategy is often too broad, too short-term, and poorly measured.
The pattern usually looks like this:
→ 55% targeted broader retail
→ 60% only ran paid marketing around major events
→ 40% did not track acquisition costs
That is why low KOL efficiency often says more about campaign design than creator marketing itself.
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Green Dots retweetledi
Here's some Web2 data showing what companies actually spend to acquire 1 customer ↓
eCommerce → $274
Education → $806
Fintech → $1,450
Legaltech → $299
Proptech → $518
Security → $805
Transportation & Logistics → $483
Meanwhile, crypto bros are still budgeting $10 per user, lol
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@Hec_77 And they still can apply. If we see some great researchers, we ignore follower counts
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@GREEND0TS What about removing that threshold of 3k followers? There're top researchers providing high Quality content and deep research who are still under 2k followers
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@GREEND0TS And if the number of followers is lower, but the Scores are higher than many 5k accounts, can I apply?
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Marketers are leaning toward long-term KOL relationships over short-term ones.
Monthly retainers and ambassadorships are now among the most common ways teams work with creators.
There’s so much information moving across X every day that single posts get forgotten fast.
If you want to build attention, repeated exposure matters.
Longer-term structures give projects:
→ consistent visibility
→ room to build familiarity
→ more repeat exposure
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Imo, that’s a great opportunity if you’re research-heavy and want to deliver something beyond paid shills.
I’ve been working with @GREEND0TS for a few years now – and imo they’re one of the most creative agencies in crypto.
Recommended.
Green Dots@GREEND0TS
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What do teams really look at when choosing KOLs?
In our marketing study, 66% of projects said they focus on a KOL’s reputation, while 56.6% said they look closely at the quality of the content and research already posted on the profile.
Reputation usually signals trust. Strong content shows that a creator has built an audience for the right reasons—not just by farming engagement.
Smart followers matter too.
37.7% of teams said they look at this as well, because it helps show whether a creator resonates with real, relevant people—not bots, inactive followers, or parody accounts.
We’ll share a separate list of crypto-focused tools for this soon.
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Crypto projects that don’t track properly will most likely fail.
Even if a team doesn’t track everything perfectly, they’re still ahead of teams that don’t track at all.
Why?
Because even partial tracking gives you a better read on your audience, user behavior, and what is—or isn’t—working.
And in crypto, there’s a lot to track:
multiple wallets, CEXs, DEXs, onchain actions, attribution gaps, and user movement across platforms.
It gets messy fast.
But if you don’t start somewhere, you’re already behind the teams that do.
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53% of marketing teams spend only around key events.
The problem is that this rarely builds real momentum.
When you market only around a TGE or a mainnet launch, people see you once on the timeline, then move on.
A short spike in attention isn’t the same as sustained awareness.
And on CT, where people get hit with thousands of posts every day, one-time visibility disappears fast.
Projects already think hard about repeat mechanics inside the product to keep users engaged daily or weekly.
Marketing should work the same way.
If you keep showing up, reinforcing the narrative, and giving people reasons to notice you over time, you have a much better shot at building familiarity, trust, and eventually conversion.
A longer-running narrative usually does more for growth than a single burst ever will.
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Having the best product doesn't guarantee success.
Here's how to build a world-class sales team, based on @a16zcrypto theses ↓
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The biggest gap in Web3 marketing right now is this: teams are buying visibility, not building distribution.
Half of the teams in our research operated with paid budgets below $50K.
At that level, marketing often turns into a one-time push around a launch, TGE, or announcement.
At the other end, about 10% of teams deployed $800K+ in paid marketing.
But the budget gap is not the whole story.
Teams with more money are usually better at coordinating distribution across channels and creators over time.
That said, bigger budgets ≠ stronger retention.
We have seen products like @HyperliquidX and @JupiterExchange build strong user stickiness through product quality and community, not just paid reach.
Product quality and distribution are what turn attention into users.
Source: Green Dots Marketing Study 2025–2026
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The market does not trust products alone anymore.
Trust is shifting from the product itself to the people behind it.
In our 2025–2026 Green Dots Marketing Study, 63% of teams said they plan to invest in founder personal branding.
When founders stay invisible, teams usually have to rely more on external creators to build legitimacy. That often costs more and feels less authentic.
That is why founder branding is becoming a bigger priority.
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