GTB

.@WPP is proud to ride with @Ford for 80 years. We’re honouring today’s anniversary by sharing one of our first pieces of work together 👇

Your Ford is more than a form of transportation, it’s where life happens. LISTEN WISELY, our latest campaign for the Southeast @Ford Motor Company dealers, introduces the all-new 2023 Escape and tells the story of how one woman receives just what she needs to crush the day.

We can accomplish great things by working together. “Unidos Stronger” is our latest work with California @Ford Dealers, aiming to increase Hispanic market share performance in the state through a story of family strength. #GTBatWork

More on the Detroit Experience Studio: DES is a free 10-week immersive program for Detroit’s Black and brown high school students to explore creative careers and build skills in marketing, advertising and design via an experiential curriculum.

Congratulations to the Detroit Experience Studio for winning the DE&I Student Program category at @AAFNational #MosaicAwards. GTB is a proud partner to this incredible program. vmlyr.com/awards/pair-ma…

.@WPP's Rob Reilly on creativity, collaboration and world-changing work in conversation with @LBBOnline👇 ow.ly/Bpgz50PEnjO

GTB Studio is a DIY video production platform that allows Dealers to utilize National and Regional produced assets for marketing at Tier-3. Learn more: studio.gtb.com

This week at the 2023 Ford Grassroots Dealer Meetings, @WPP Ford North America Chief Business Officer – Regional Client Lead Beau Smith and the GTB team debuted GTB Studio.

We’re thrilled to welcome Danylo Kryvorotov (@danylokry) to the GTB team! He is working with our creative department as our copywriting intern.

“The Key to Survival,” a series of commercials that mimic survival shows created in partnership with Northwest @Ford Dealers, won Silver in the Regional TV category at The @TellyAwards! Congratulations to our clients and team. fal.cn/3yVBD

After ten weeks of dedication and commitment, 18 students in the second class of the Detroit Experience Studio (DES) have successfully completed the program! A graduation celebration was recently held to recognize these amazing students' accomplishments. #WPPRacialEquityProgramme

The Key to Survival — Ford Explorer SUV

The Key to Survival — Ford F-150 Truck

In our latest work for Pacific Northwest @Ford dealers, we created a series of commercials that portray people who initially seem like they’re in peril, but can easily escape to civilization with “The Key to Survival” — their Ford parked nearby. #GTBatWork fal.cn/3ylW4

Bear tracks, distant animal howls, and the need for shelter are all common themes in “survival" reality shows. These storylines got a twist in our latest campaign for @Ford dealers in the PNW. Learn more about the work, which is an @adage Editor’s Pick. fal.cn/3y029

Thanks to @nudd and @adage for highlighting our new @Ford campaign! @GTB_Tweets

If you’re addicted to watching people freak out alone in the wild, you’ll get a kick out of GTB’s new campaign for Ford dealers in the Pacific Northwest. ow.ly/1mxe50O6jER

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Thank you, Veterans.