Gameplan Creative

@PuckReportNHL @icethetics It’s really not funny.

⚠️ REPORT: Details emerge of rumored NHL “Hometown Remix” jersey program, set to launch in September for 2026-27, via @icethetics. The collection features #Isles fisherman look + #FlaPanthers **pink** sweater + other jersey color details YouTube link👇 youtu.be/6fx2cY2zr-U?si…

@PuckReportNHL @icethetics They better be joking. These are trash.

@WhiteHouse Total surrender by Trump.

@MakersofSport @dgarciadesigns @ToddRadom @usopen @Fanbrandz @sportslogosnet @WilsonTennis Starting with the optic Wilson color in place of the canary yellow. The bright color trend never went away. See that color on many sports apparel lines.

@GameplanChicago @dgarciadesigns @ToddRadom @usopen @Fanbrandz @sportslogosnet @WilsonTennis Time for a rebranded after 8 years!

@usopen Tennis has unveiled a new corporate logo designed by Chermayeff & Geismar & Haviv. Would like to hear initial thoughts from our followers and respected associates? @ToddRadom @Fanbrandz @torchcreative @sportslogosnet @MakersofSport @PhilHecken

@RTaub_ @Drive4Five_ Dick’s Sporting Goods clearance rack.

A prototype Islanders jersey from 2021 popped up on Instagram yesterday. Assuming this was potential for the Reverse Retro program that season. Thoughts? 📸: rattrickjerseys/IG via @Drive4Five_

linkedin.com/posts/thomasfo… I got a Cult following! Cool!😎

@GameplanChicago @usopen @ToddRadom @Fanbrandz @TorchCreative @sportslogosnet @MakersofSport @PhilHecken Really disappointing logo to come out of that firm. You could make a case for the mark being “okay.” Can’t say the same about the type.

@dgarciadesigns @ToddRadom @MakersofSport @usopen @Fanbrandz @sportslogosnet @WilsonTennis 8 years later, flaming ball still hits differently than the updated icon. When you engage a corporate identity agency, Chermayeff & Geismar Haviv to tackle an obvious sports branding assignment, you sacrifice authenticity that resonates with your core audience.

@GameplanChicago @ToddRadom @MakersofSport @usopen @Fanbrandz @TorchCreative @sportslogosnet @PhilHecken @WilsonTennis Here's a write up by the designing agency: cghnyc.com/work/project/u…

@ToddRadom @MakersofSport @usopen @Fanbrandz @TorchCreative @sportslogosnet @PhilHecken Always easy to second guess a finished brand ID project. As client, I would have demanded ball element match exact @WilsonTennis optic yellow which is both unique and speaks to energy and a youthful (emerging) fanbase. Had to serve up an example. Thoughts?

@usatodaysports Staunch Democrat, Donnie.

President Donald Trump shares a message about Kyle Busch, calling him "a true talent who loved NASCAR and its fans." usatoday.com/story/sports/n…

@ChinoDolla813 A beauty!!!

@GameplanChicago Here is the white Tampa Bay Buccaneers one 🏴‍☠️🏴‍☠️

I have a few more great examples. The Bulls “horny B” logo almost became an official Bulls secondary logo…

@GameplanChicago Got this as a gift when I was visiting my aunt in Orlando back in 95. The Magic “M” with the stars floating off like it did on the basketball logo

@dj_bte Black and white TV 📺 sucks ass.

You see how beautiful that’s looks !!!!!!!!🖤🤍🙌🏾🗽

@Uninstructed718 One of the very best of the New Era 5950 Collection!

@SportsDIYguy Many of the designs were rushed and not really flushed out as core important additions to the primary branding. A few exceptions which were 🔥 !!!

@GameplanChicago Those were HOT for a while. I remember most of them from the catalogs I used to collect.

@Shakabrodie @Uninstructed718 @NBA Some other oldies.

@GameplanChicago @Uninstructed718 @NBA Sick! Appreciate you, dude!!!

A GRAIL HAS BEEN ACQUIRED!!

@Shakabrodie @Uninstructed718 @NBA

@Uninstructed718 Here’s the “away” cap from 1991…?

@Uninstructed718 And this was before the NYK Knicks subway token secondary logo was adopted. We were firing on all brand cylinders in those wonderfully creative ‘90s!

@Uninstructed718 This a rarity! Great find. The overall New Era construction is so different!