Oscar Garza

Ugh, on a Sunday. But I've had a coffee so here we go. Attribution broadly describes analytics approaches to giving credit to an advertising source (channel, publisher, etc) for generating an action (visit, conversion, etc). 1/7

Confidence doesn't come from being right often. It comes from being wrong often.

@aripap Finally some recognition.

Trying something new. Auto posting about the top person in advertising news every Sunday.

@aripap Lol

The fan mail has arrived!

TIL @kaybaileyhutch and I have the same birthday

@airgups23 @BradAT They're tied for 1st.

@BradAT What constitutes a "leading AI startup"?

30% of F500 companies are paying customers of a 'leading AI start up'. This feels about right. Maybe even a little low? What do you guys think?

@BradAT @douglauretano Not on my team ;)

@garza @douglauretano Sadly, says a lot about Agency culture.

Oscar has a point.

@aripap @marketecturetv Verizon or Oracle. Less serious, Baskin Robins

Which company would be the funniest acquirer of @marketecturetv ?

@douglauretano @BradAT Exactly. Parts of the ecosystem are irrevocably busted. Most buyers don't get to the granularity you're talking about because they were never taught. Most buyers are taught how to set up and run campaigns without understanding the "atomic" level of the craft.

@garza @BradAT Yet the promises of bidded media don't match reality. Legacy programmatic funnels nearly all bids to the same 20% of unique impressions leaving >50% completely inaccessible. Managing countless supply paths to the same imp is deemed worthy of infra costs while unique access is not

@adamheimlich @Myles_Younger A hypothesis that can be disproven with evidence. But instead of seeking contradictory evidence the client sets are being led by sales people for "right ad, right person, right time". At least for now (the last 20 years) that's been incredibly inefficient. Sorry. Just havin a day

@garza @Myles_Younger I think there's reasonable concern that someone else is realizing enormous efficiency gains

I think our industry over thinks advertising. We spend a ton of time, money, and resources optimizing to the minute. Weight in reach matters. Measurable audience penetration matters. Advertising takes time. We've all lost patience because of the promises of bidded media.

@Myles_Younger You're probably in the best position to answer this. Why do we still think this way? Why does 90% of the industry still seek this? Why don't clients put a stop to it?

@garza Preach

@aqkraft AI is only as useful as human supervision allows.

Agentic advertising is moving fast. But what happens when the AI hallucinates or its context drifts? The answer: humans. More in Kraftisms 25 - The "Are You Sure?" Button open.substack.com/pub/kraftisms/…

@EricTilbury_RTB Soon

@garza I didn’t!!! I need to, we know when it’s closing?

@EricTilbury_RTB I hope you checked out Compleat Strategist in NYC. Apparently they're closing. Historic store.

@robleathern Casual gaming. LLMs can walk you through unity no problem.

What’s a good summer coding project for a junior in high school that could make them some ‘burrito money’? Eg a category with a shallow moat/little differentiation. I’m thinking “AI engine optimization” (SEO for LLMs) but explain why I’m wrong?

@airgups23 @Myles_Younger @marketecturetv @aripap Aww y'all are awesome.

@Myles_Younger @garza @marketecturetv @aripap

Thanks to @marketecturetv @aripap and the whole team. Great show. Enjoyed the REAL talk about the industry and spots of innovation with smart people that populate many generations of ad tech.

@aripap @robleathern @ww_us @kargo @chapell68 @FreeWheel @PubMatic @AdalyticsHQ I immediately started checking all my devices

@robleathern @ww_us @kargo @chapell68 @FreeWheel @PubMatic @AdalyticsHQ It was pretty bleak

Day 2 of #MarketectureLive mega thread 🧵 kicking off strong with @jowyang talking about advertising to agents!

My son Gabriel wanted to honor @TheRealStanLee for his school Wax Museum project. We're a Marvel family and he was very excited. He's got a little excelsior pin to boot.