The Last Party Cookie 🎉🍪

AdTech companies most often mistake for Pokemon: 1. Magnite 2. Amobee 3. Sonobi 4. Webbula 5. RapLeaf 6. Kenshoo 7. Bombora 8. Choozle 9. Navegg 10. Zeotap

oh my fucking god bruh

It has come to my attention that on this week's pod I misstated what the "D" in EBITDA stands for. Apologies, we all know it stands for dildo.

“happy to hop on a call” i would actually rather join a 14th century monastery

@Therran I'm surprised that Lotame and LiveRamp went to the same buyer. You think they paid $2B for Habu?

I guess...they were the last of the Big 3 Holdco's to buy a data collaboration partner. The number is eye watering to be sure.

@HatesAdtech But always accompanied by shared commiseration. Gotta pay the troll toll

@humanpropensity yea -- but there are few companies i encounter in the wild where people drive business to them. any integration with anyone in the space often involves a discussion about supporting rampID as a lingua franca.

I can’t believe it took someone this long to lock up the defacto programmatic user id data asset. I kept wondering why all these companies searching for differentiation didn’t put a ring on it. Can you imagine the chaos you can cause for your competitors if you suddenly tank the id delivery for their campaigns?

@aripap @oliviaakory Lol if data companies thought their usage reports were inscrutable before...

@oliviaakory Didn't you read the press release? This is enabling the agentic future!

Very curious to hear what brands are using liveramp for these days. I used it for user identity enrichment / matching / targeting back in the day before Apple blew up that world with iOS 14.5. I can’t think of many use cases now that the world has moved to broad targeting + conversion optimization. Will also be interesting to see what WPP, Omnicom/IPG, and Havas do given they'll now be paying a competitor for Liveramp.

@EricTilbury_RTB A lot of hot farts on my LI feed for the next 8 months

Publicis bought liveramp? Any predictions on this?

I regret to inform you that Ask Jeeves is dead. The site closed yesterday. Web 1.0 lost another founder. Ask Jeeves: 3 June 1996 - 1 May 2026. Send no memes.

Can't wait to tell the gang coming back from Possible what's Probable

The Index Cloud logo looks like it's going to open up Excel

You ever see the back of a twenty dollar bill... on the SSP??? indexexchange.com/2026/04/21/int…

The Montreal Expos are exiting the baseball space. During Q2 and Q3 2026, we will transition to acquiring high-performance GPU assets. This is all part of our long-term vision to become a fully integrated GPU-as-a-Service (GPUaaS) and AI-native cloud solutions provider.

@AdtechGod @TimVHook @viant_tech @NowhereLikeNow @TVisionInsights "sat down" ... ATG HAS A BUTT EVERYBODY

Breaking News 🚨 I just sat down with @TimVHook , CEO at @viant_tech and @NowhereLikeNow , CEO at @TVisionInsights to chat about Viant's acquisition of TVision and what they’re aiming to build next and most importantly.. why? We cover everything from how attention metrics are shaping media buying and where TV measurement could be heading next.

Lol Disney+ is running full episode cartoon ads on YouTube kids content because they know it's being used as a baby sitter.

Really hope the Artemis II launch is actually the most elaborate Rickroll in human history.

The real headline: TTD ranked lower than YahoooooOOOOOOO! (aka Yahoo so I can find this Tweet again in two years)

radical candor