Geoffrey ✦ Ad Creatives for Meta & TikTok
13.3K posts

Geoffrey ✦ Ad Creatives for Meta & TikTok
@Geoffreyhurth
Scaling Health/Beauty DTC Brands w/ Winning Creatives | $100M+ in Ad Spend | Ex-Aston Martin, Tinder, LVMH, Accor, Renault
Miami, US Katılım Mayıs 2011
424 Takip Edilen10.6K Takipçiler

These AI claymation ads are crushing it on Meta right now 🤯
Images, videos, voiceover, music, captions: all made entirely with AI.
Perfect for DTC brands and agencies who want ad creative that actually stands out in the Meta feed instead of blending in with every other UGC talking head and static image.
If you're running the same creative formats as everyone else — UGC, statics, carousels — and wondering why engagement keeps dropping and CPMs keep climbing...
Animated ads break the entire pattern:
→ They look like nothing else in the feed, so they stop the scroll
→ They work as paid ads on Meta AND organic content on TikTok, Reels, and Shorts
→ You can produce them in-house without hiring freelancers or booking a studio
→ One workflow covers claymation, Pixar, anime, Wes Anderson miniature, retro cartoon, synthwave, and hyperrealistic CGI
The workflow uses Claude for all the creative assets, Nano Banana Pro for image generation, Kling 3.0 for animation, Gemini to rewrite the voiceover to match the footage, ElevenLabs for voice, Suno for music, and CapCut for the final edit.
Eight steps, one finished ad.
I'm giving away every single prompt I used to create this video for free.
Want all the prompts?
> Like this post
> Comment "CLAY"
And I'll send them over (must be following so I can DM)
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Figma MCP + Claude Code
140 ads in 11 minutes. 👇
Same brand colors.
Same fonts.
Same layout rules.
Because the AI reads my actual Figma file
Here's the problem with AI-generated ads:
They look like AI-generated ads.
Generic colors.
Wrong fonts.
Off-brand everything.
You spend more time fixing them than you saved.
Figma's MCP server changes this.
It lets Claude Code read your real design system — your brand variables, typography styles, components, spacing tokens — and generate creatives that actually match your brand.
Not "close enough."
Exact match.
Here's the workflow:
1/ Set up your brand kit in Figma
Define your colors, fonts, and spacing as variables.
Name your layers clearly (not "Rectangle 47").
Build one master template per ad format.
2/ Connect Figma to Claude Code
One command in your terminal.
Claude reads your design system and learns your brand rules.
You do this once.
3/ Give it a brief
Product, audience, goal, key benefit, offer.
Ask for 10 variations with different hooks: → Problem-aware → Benefit-led → Social proof → Direct offer → Curiosity gap
4/ Scale across formats
Take your best variations and adapt: 1080x1080 for feed.
1080x1920 for Stories/Reels.
1200x628 for link ads.
10 creatives become 30 in minutes.
5/ Iterate on winners
When Meta tells you which ad is winning, feed that back in and generate 10 more riffs on the winner.
Different secondary text, color emphasis, CTA wording.
This is how you compound creative testing.
What this replaces:
→ Designer making variations manually in Figma — hours
→ Agency charging per revision — $$$
→ You resizing the same ad 4 times — soul-crushing
What it costs:
→ Claude Code: free to start
→ Figma paid seat: you probably already have one
→ Meta Marketing API: free
The brands winning on Meta right now aren't running 3-5 creatives.
They're running 30-50+, cycling weekly.
This is how you keep up without a full creative team.
Comment "Figma" and I'll send you the full setup guide + copy-paste prompt templates for every ad type.
(must be connected)

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I connected Claude directly to my Meta ad account.
Meta ads MCP full guide 👇
No CSV exports. No copy-pasting into ChatGPT. No pivot tables.
I just ask questions in plain English and get live answers from my actual data.
The technology is called MCP (Model Context Protocol).
It lets Claude read your live Meta ad data and take actions —
pause ads,
move budgets,
flag problems
— all from a single conversation.
Setup took 10 minutes. No coding.
Here's what I can do now:
1/ Morning performance check
"Show me yesterday's performance. Flag anything where CPA is 20% above my 7-day average."
Done in 30 seconds. Used to take 20 minutes in Ads Manager.
2/ Creative fatigue scan
"Which ads have frequency above 3 and CTR dropped 20% in the last 14 days?"
Claude pulls the data live. No export needed.
3/ Budget reallocation "Move $200/day from my worst ad sets to the top 3 by ROAS."
It makes the changes.
You confirm before anything goes live.
4/ Audience breakdown
"Break down my best campaigns by age, gender, and placement. Where am I leaving money on the table?"
Instant.
No custom reports.
No spreadsheets.
5/ Campaign creation
"Create a new campaign targeting women 25-44 in the US, interested in skincare, $50/day budget."
Launches in PAUSED status.
Nothing spends until you approve.
How to set it up (4 steps):
→ Get Claude Pro ($20/month)
→ Pick a managed connector (Pipeboard, Adzviser, or Madgicx)
→ Connect your Meta Business Manager through OAuth
→ Paste the connector URL in Claude's integration settings
That's it.
Test with: "List all my active Meta ad accounts."
If you see your accounts, you're live.
One critical warning:
Never use browser extensions or scrapers that simulate clicks in Ads Manager. Meta will flag and ban your account.
Only use connectors that go through Meta's official Marketing API.
Pipeboard, Adzviser, Madgicx — these are safe.
Total cost:
→ Claude Pro: $20/month
→ Connector: free tier available
→ Meta Marketing API: free
Under $20/month for most accounts.
I manage my entire Meta ads operation from a single chat window now.
Comment "MCP" and I'll send you the full step-by-step setup guide

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Hooks are the 80/20 of ANY ad.
But a TON of brands get it completely wrong.
After generating $100M+ on Meta ads, I built a system for creating and testing hooks that actually stop the scroll.
And now, for the next 48 hours I’m giving it away:
✔ Our 25+ page guide I give away internally to my team
✔ 50+ stealth-style hook examples used in 7–8 fig ad accounts
✔ A swipe file of 500+ viral hooks & headlines that stop the scroll
Want it? Like + Comment: “HOOK” and I’ll sent it over.
(Must be following)

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These 10 Claude Code skills are completely insane 🤯
Competitor audits, creative briefs, 20 hook variations, ad copy, static ads, and weekly performance reports.
All inside Claude Code.
Perfect for DTC brands and agencies who are still prompting Claude from scratch every time — re-explaining your brand voice, re-describing your brief format, and spending 30 minutes before Claude even starts doing useful work.
If you're running the same creative workflows every week but starting from zero in every Claude session...
These skills eliminate the entire loop:
→ Competitor Ad Research Agent: Drop a brand name, get a full creative audit: hooks, messaging angles, ad formats, CTAs, and "steal this" angles. No more scrolling the Ad Library for an hour.
→ Creative Brief Generator: One prompt, complete brief in your exact template. Hooks, concepts, visual direction, brand voice: all loaded from your own files.
→ Hook & Script Writer: 15+ hooks categorized by type (curiosity, problem-agitation, result-first, social proof). Full 30-60s scripts with hook → problem → mechanism → proof → CTA baked in.
→ Ad Copy Variation Engine: Feed it one winning ad, get 20 variations: each targeting a different persona and pain point. Same structure, different angles. Creative fatigue solved.
→ Weekly Report Writer: Drop in your Meta ads CSV. Get the narrative summary, anomaly flags, creative fatigue alerts, and recommended next steps. The report nobody wants to write, done in 60 seconds.
→ Creative Fatigue Detector: Flags ads before they die. CTR trending down, frequency climbing, conversion rate dropping: caught in hours, not after three days of wasted spend.
No re-explaining your brand in every session.
No inconsistent output across your team.
No prompting from scratch when the workflow is the same every time.
10 skills., copy-paste straight into your Claude Code.
They just work.
Want the full Skills Pack for free?
> Like this post
> Comment "SKILLS"
And I'll send it over (must be following so I can DM)

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I just built a $10K/month creative strategist inside Claude Code 🤯
Give it your competitor Facebook page URLs → it scrapes their ads, watches every video with AI, and delivers a data-backed creative brief with 10 ad concepts in your brand voice.
All inside Claude Code.
Perfect for DTC brands and agencies who are still manually scrolling the Meta Ad Library, screenshotting ads into Google Docs, and guessing at what's working.
If you're spending hours every week pulling competitor ads one by one, watching videos to figure out the hook, copying notes into a brief, and rewriting concepts from scratch every time...
This system eliminates the entire loop:
→ Apify scrapes your competitors' active ads from Meta Ad Library (video + image)
→ Downloads every creative asset locally
→ Gemini watches each video and analyzes the hook, angle, visual format, copy framework, CTA, and emotional trigger
→ Runs the full batch and finds the patterns that repeat across 3+ ads
→ Claude generates 10 ad concepts using the proven mechanics, matched to your brand voice
No manually scrolling the Ad Library.
No screenshotting ads into docs.
No guessing which hooks are actually working.
What you get:
→ Individual creative breakdowns for every competitor ad (7 dimensions each)
→ A pattern report showing which hooks, formats, and triggers keep repeating
→ 10 ready-to-brief ad concepts traced back to real competitor data
→ A reusable system — new competitors, new brief, same pipeline
The research that takes your team a full day now runs in 15 minutes for ~$3 in API costs.
Built 100% in Claude Code with Apify + Gemini.
I put together a full playbook showing you can build the entire thing step-by-step from scratch.
Want the playbook for free?
> Like this post
> Comment "ADS"
And I'll send it over (must be following so I can DM)
English

Claude Code + Nano Banana 2 is f*cking cracked 🤯
I built a system inside Claude Code that researches any brand, writes 40 ad prompts from scratch, and fires them all to Nano Banana 2.
One brand name + one URL = 40 production-ready static ads.
All inside Claude Code.
I took @alexgoughcooper's brilliant framework and automated the whole thing inside Claude Code.
Perfect for DTC brands and agencies who need high-volume ad creative without briefing a designer or spending hours in Canva.
If you're finding winning ad concepts on Meta and manually recreating them one at a time in Higgsfield — copying prompts, pasting product details, tweaking aspect ratios, downloading, organizing...
This system eliminates the entire loop:
→ Give Claude a brand name and URL
→ It researches the brand's fonts, colors, packaging, and photography style
→ Builds a Brand DNA document from scratch
→ Fills in Alex's 40 proven ad templates (headline, us vs them, testimonial, UGC, review cards, stat callouts) with brand-specific details
→ Fires every prompt to Nano Banana 2 with your product photos as reference
→ Downloads finished ads into organized folders with an HTML gallery
No Higgsfield.
No manual prompt filling.
No copy-pasting between tools.
What you get:
→ 40 ad formats filled with your exact brand colors, fonts, and copy
→ 4 variations per format so you pick the best output
→ Product photos passed as reference so the model matches your real packaging
→ A reusable system — new brand, new folder, same pipeline
Built 100% in Claude Code with Nano Banana 2.
I put together a full playbook & Loom video showing the exact process to set this up yourself.
Want access for free?
> Like this post
> Comment "NANO"
And I'll send it over (must be following so I can DM)
English
Geoffrey ✦ Ad Creatives for Meta & TikTok retweetledi

Nano Banana + Manus + Arcads + OpenClaw = ai content factory.
We built a fully automated system that repurposes, localizes, and launches winning TikTok Shop content across hundreds of creator-style accounts.
It’s so effective it feels like running Facebook ads in 2008.
- CPMs as low as $0.10
- no reliance on paid ads
- no ghost creators
- no wasted samples
- no lost time
The $300/monthly tech stack which replaced $50k+ budget:
- manus for product research and viral script ideas
- cruva for recently viral content ideas from competitors
- Arc Ads for images
- Arc Ads for video
- phone posting network for automated posting
Here’s how it works:
•Each AI Agent spins up a TikTok Shop–ready creator avatar and profile, built to sell my products through shoppable videos.
•Agents are prompted to research the niche, scrape winning TikTok Shop videos, and rebuild them with new hooks, angles, and UGC-style visuals tailored to the brand. Content focus is on the product’s benefits, not fake customer testimonials.
•They create and post daily using my tech stack onto the affiliate accounts
No touchpoints. No delays.
Just shoppable videos going live and GMV compounding every week.
Then we use an MPS (Multi-Platform Swarm) approach:
once the concept works, we deploy hundreds of AI Agents to flood the niche with variations that all drive back to the Shop and Amazon listing.
I’m giving you access to the full stack — the ai workflow, ready to plug into your TikTok Shop today.
Comment “Workflow” and I’ll send you everything.
(must be connected)
PS – Repost for early access to the full TikTok Shop content factory system.

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DON'T DO MORE ADS ❌
Creative diversity is the most misunderstood phrase in performance marketing right now.
And it's why 80% of health brands are wasting half their creative budget.
Everyone's parroting "make more ads" without understanding what Meta's algorithm actually rewards.
Let me explain:
"We need 20 new ads per week to beat creative fatigue."
Wrong.
You need 20 different ads.
Not 20 more ads.
Here's what actually happened when Andromeda launched:
Meta started fingerprinting creative at the concept level—not just the asset level.
That means if you're testing the same UGC creator saying the same benefit in 5 different kitchens, the algorithm sees them as duplicates.
You're feeding it creative spam, and it's throttling your reach.
Real diversity means covering the full funnel with format + message synchronization.
Here's the framework that's working for brands spending $100K+/mo:
TOF (Unaware → Problem Aware):
→ Brand hero concepts to build recognition
→ Influencer/UGC for social proof discovery
→ Founder story for authority positioning
→ VO storytelling to hook cold traffic
MOF (Solution Aware):
→ Problem-solution UGC testimonials
→ Before/After transformations
→ "XX Reasons Why" educational breakdowns
→ POV testimonials showing real experience
BOF (Product → Most Aware):
→ Social proof mashups (wall of testimonials)
→ Value-for-money comparisons
→ Offer + urgency statics
→ Buy X Get X conversion drivers
That's not "creative diversity."
That's messaging synchronization across awareness stages.
Andromeda doesn't reward more ads.
It rewards algorithmic learning across the full buyer journey.
If your creative matrix doesn't map format to funnel stage, you're just making noise.

English

.@WildRefill is running 800+ live ads right now.
And not a single one is relying on a hero SKU or one-size-fits-all message.
We just broke down the funnel of one of the most deliberately segmented brands we've seen.
→ Every message positioned around a specific personal care outcome
→ Every angle tailored to a unique lifestyle need
→ Every ad mapped to a distinct persona
This is persona-led growth, done properly.
Not "here's our refillable deodorant" → but "here's how you stay fresh for 24 hours without aluminum, plastic waste, or sticky residue."
We've broken down the ads of 10 of their personas:
People who want convenient, refillable personal care products
People on the go who need portable convenience
Solution-aware consumers interested in new or limited, Instagrammable deodorant editions
Women who want to stay fresh during warm weather
Women who want to avoid sticky underarms
People who want long-lasting freshness (24+ hours)
Solution-aware consumers ready to switch to Wild
Women looking for aluminum-free deodorants
Women with sensitive skin
Women who want long-lasting freshness (24+ hours)
The breadth of messaging and persona variations feeds Meta's Andromeda system with high-volume, diverse signals, improving delivery efficiency and incremental reach.
Want to see our breakdown?
1. Follow with me @Geoffreyhurth
2. Like and Comment "WILD" and I'll DM you.

English

We’re looking for a heavy hitter to lead Creative Strategy.
We are scaling an 8 figure jewelry brand, and we need the brain behind the content.
I’m not looking for someone to just coordinate UGC creators.
I need a holistic strategist who understands how brand equity and direct response work together at this volume.
If you’ve helped a brand scale to this level and you're ready for the next one, DM me.
English
Geoffrey ✦ Ad Creatives for Meta & TikTok retweetledi

Prediction: In the AI age, taste will become even more important. When anyone can make anything, the big differentiator is what you choose to make.
paulgraham.com/taste.html
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@JakubSzunyogh Bangers results!
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@kamal_razzak Gemini is my video decomposer
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