Getty Images VisualGPS

Pets are shaping the future of wellness 🐾 VisualGPS reports a 73% increase in pet searches from CPG brands, signaling how central pets have become to wellness and lifestyle narratives. What does that mean for brands? bit.ly/41YWxas 📷 Maria Korneeva, 1630163213

Since 1926, Route 66 has symbolized freedom, resilience, and the spirit of adventure. 100 years later, its legacy of neon signs, roadside diners, small towns and endless horizons still shapes the American travel story today. From transportation and car culture to road trips and legendary highways, Getty Images’ archival and creative libraries expand the freedom of the open road as well as automotive history. Beyond this, Getty Images’ VisualGPS research platform reveals that travel’s visual landscape is undergoing transformation. Travelers no longer just choose destinations—they choose emotions. Social media aesthetics, streaming culture, and gaming have turned atmosphere, identity, and “vibe” into the new compass points for travel inspiration. What does this mean? Visuals must evoke how a place feels, not just how it looks—emotions-first immersive storytelling that highlights unique experiences, cultural exchanges, and otherworldly adventures. Route 66’s 100th anniversary reminds us that the journey matters just as much as the destination. Explore more with Picture This Nation: America’s 250th, a curated storytelling resource hub by Getty Images’ content experts ➡️ bit.ly/4vg5DNr Stay tuned for more content and inspiration throughout 2026 | #GettyImages #PictureThisNation #Editorial #Archive #Creative | @GettyCreativity 📸: Getty Images

This #AAPIMonth, explore how to make authentic AAPI representation go beyond stereotypes and surface-level inclusion. gettyimages.com/visualgps/crea…

Explore the shift towards sensory-led travel visuals in our latest VisualGPS video article. gettyimages.com/visualgps/crea…

From studio‑lit sameness to expressive individuality, beauty visuals are evolving. See what the data says about where audiences are headed next: bit.ly/41AUcSP 📷 Catherine Falls Commercial, 1419986600

From movement to mental health, pets are redefining what wellness really looks like. Here’s why personal care brands should be paying attention 👉 bit.ly/41YWxas 📷 Andy Sacks, 990209-009

Are you feeling the chaos? ⚡️ Audiences are anxious. AI is everywhere. And “safe” creative just doesn’t cut it anymore. @GettyImages spoke with brand leaders about what actually breaks through—clarity, craft, and a strong visual point of view. gettyimages.com/visualgps/crea…

Beauty doesn’t live in a vacuum, it lives in communities. Micro‑moments, shared rituals, and lived culture are redefining what resonates. Explore what’s shaping the next era of beauty visuals: bit.ly/41AUcSP

When every second counts, trust is built fast. Step inside the real moments where paramedics deliver care with calm and confidence. gettyimages.com/visualgps/crea…

Sustainability visuals have evolved as audiences seek real action over symbolic messaging. This Earth Day, explore the future of #sustainability storytelling with VisualGPS 👉 bit.ly/4sPEq1B #EarthDay

There isn’t just one way to picture this nation. It lives in the quiet corners and the crowded streets. In front porches and fire escapes. In neon-lit diners, desert highways, backyard barbecues, and city stoops. It’s in the places we come from and the spaces that make us feel like we belong. From the Pacific Northwest to Key West. From the rocky edges of Eastern Maine to the vibrant streets of East LA— and every place and story in between. This is a nation shaped by millions of moments, perspectives, and lived experiences. Getty Images’ vast creative library hosts millions of high-quality images and videos that represent the spaces, places, and faces of everyday life—all driven by real-world insights and expertise from our expert Creative team and thousands of content creators. Through close collaboration with partners, ongoing creative trend analysis and custom-created visuals and collections, Getty Images works with brands and marketers to tell more impactful stories of modern day. Bringing together generations of visual history, Getty Images presents Picture This Nation, a curated storytelling resource hub that equips brands and organizations with the content, insights and resources to accurately and meaningfully commemorate America's 250th anniversary. Find the American story only you can tell - with Getty Images ➡️ bit.ly/4vg5DNr Stay tuned for more content and inspiration throughout 2026 | #GettyImages #PictureThisNation #Creative | @GettyCreativity

What if the way we showed AI felt less intimidating and more intuitive? Explore a visual series exploring that exact shift: bit.ly/4sgtDxm 📷 J Studios, 2260455572

Where salt air blurs the line between pool and ocean. 🌊 📷 2210434910

Younger audiences are pushing back on perfection. Older audiences are stepping into the spotlight. Discover why beauty visuals rooted in real lives are driving deeper brand connection across Europe. gettyimages.com/visualgps/crea…

What do "Severance," TikTok POVs, and brand authenticity have in common? Visual aesthetics and the power to connect. Explore the shift shaping social right now and discover how brands can evolve their storytelling 👉 bit.ly/4mg1apX 🎥 Mark Andersen, 1022673114

As finance becomes more tech‑driven, consumer anxiety is rising. The right visuals can help explain complexity, reduce fear, and build trust. Here's what brands need to know 👉 bit.ly/4b0vCPL 📷 J Studios, 1817672568

Exercise, community, routine...sound familiar? 🐾 Pets already deliver what many wellness products promise. See how animals are reshaping the personal care conversation. 🔍 gettyimages.com/visualgps/crea…

Hand‑selected by our editors, this gallery is curated to elevate your next idea 👉 bit.ly/47WaDwB

Explore 250 Years of Americana Lifestyle and Storytelling... The mythology of America has shaped global storytelling for generations. Yet the true America extends far beyond familiar symbols. It reflects a diverse range of experiences, perspectives, and ambitions. From everyday rituals, including small town parades, local food spots and nightlife to landmark moments, such as landing on the moon and indelible speeches and tragedies, these ideals and narratives have shaped the American experience to what it is today. Bringing together generations of visual history, Getty Images presents Picture This Nation, a curated storytelling resource hub that equips brands and organizations with the content, insights and resources to accurately and meaningfully commemorate America's 250th anniversary. Find the American story only you can tell - with Getty Images ➡️ bit.ly/4vg5DNr Stay tuned for more content and inspiration throughout 2026 | #GettyImages #PictureThisNation #Editorial #Archive #Creative

Introducing Picture This Nation... For 250 years, the story of America has unfolded across cities, communities, movements, and everyday lives. Some moments changed history. Others quietly shaped culture. Many are still waiting to be discovered. As the United States approaches its 250th anniversary, storytellers across industries and organizations will be exploring the nation’s storied past and how to tell their story in their own unique way. At Getty Images, we’ve spent decades documenting these stories. Through one of the world’s largest privately owned archives and a global network of photographers and videographers, we help creators bring the complexity of American history, culture, and identity into focus. Today we’re launching a new visual resource hub designed and curated by our content experts to support storytellers in their journey to accurately and meaningfully commemorate this milestone. The page provides special curations, collections, data-backed resources and custom production capabilities to help brands, filmmakers, agencies, publishers, and cultural institutions drive storytelling that represents and build trusts among audiences. Find the American story only you can tell - with Getty Images ➡️ newsroom.gettyimages.com/en/getty-image… Stay tuned for more content and inspiration throughout 2026 | #GettyImages #PictureThisNation #Editorial #Archive #Creative