
This is what happens when creativity meets community. 🤝
A few months back, our creator community and visual content directors from Getty Images and iStock got together for Create by Getty Images Australia and headed to Byron Bay to produce content around three of the most in-demand themes in the ANZ market: Real Estate Auctions, Grey Nomads, and a dedicated Summer Christmas production — one of the region's most valuable seasonal concepts, consistently ranking among the top searched and downloaded categories across ANZ.
Over several days, 14 creators from Australia, New Zealand and Asia came together across four locations to bring these stories to life — from the emotion and anticipation of property auctions to the freedom, adventure and connection at the heart of the Grey Nomad lifestyle.
The scale said it all 👉 32 models, 14 unique scenarios, and a new rich library of images and video built specifically around local customer demand.
Our Summer Christmas sets brought a distinctly Australian flavour to the season — capturing the warmth, colour and outdoor spirit that make it so unique in this part of the world.
More than anything, Create Australia was a reminder of what happens when talented creators come together.
The collaboration, creativity and local insight on display have resulted in content that's not just visually striking, but deeply reflective of the stories, lifestyles and moments that resonate across ANZ.
Don't miss the behind the scenes and to learn more about Create by Getty Images click here: gettyimages.co.uk/create-event
#CreatebyGettyImages
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