Mr. Cole

Good morning from your Premier League champions 👋

@Arsenal @bizzleosikoya Perfect birthday gift #COYG

We did it, together.

The man who tells everyone his pain often becomes attached to the sympathy it brings. Suffering can become a social identity if it gets attention, excuses, and softer expectations. A serious man does not turn wounds into a public performance. He turns them into private intelligence and changes the structure that produced them.

My Meta ads payment from 3 different accounts has been pending since yesterday even though the initiating bank has confirmed them successful. @paga

Dave Chappelle said "i got paid 25K when i was 17 and was scared to walk around with it in a backpack cause i never had something somebody wanted. i know they would kill me if they knew i had this money. now imagine having a pussy." Give this man a medal.

🇧🇬 A young black guy traveled to Bulgaria to prove Bulgarians aren’t racist. The Bulgarians had absolutely no problem proving him 100% wrong.

I've worked with many artists over the years. But @Olamide stands in a league of his own when it comes to humility, discipline, and selflessness. This is a man who arrives at meetings before everyone else. Sometimes he would lodge close to the venue or at the venue itself just to make sure he was never late. At his level. That alone tells you everything. During OLIC 1 to 3 he didn't move like a superstar waiting to be worshipped. He was doing legwork himself. Going from place to place, grassroots promotion, personally reaching out to fans. Not just making sure they attended the concert but making sure they felt like part of the movement. But there's one particular moment that made me respect him even more. We had a meeting with a major telecom company. Their position was that because Olamide was their brand ambassador, they automatically had the right to be attached to any event he did without paying a sponsorship fee. I had eaten well that day. Drank well. And I was in absolutely no mood for corporate manipulation. 😂 The moment they finished their pitch I told them straight up that proposal would never fly. And without hesitation Olamide backed me completely. The next day they sent an email requesting a follow up meeting. With one condition. I shouldn't be present. I laughed. I knew exactly what they were trying to do. I wasn't going anywhere. As long as money and value were being discussed I would be in that room. But before the meeting I pulled Olamide aside and told him exactly what I thought. "These people don't value you. If they did they wouldn't be saying what they're saying. You're their brand ambassador and you're headlining this event. They should be paying you more, not trying to ride for free." They came back with an offer. That's what happens when an artist and their team are fully aligned. Nobody gets played.

After 20 years in this industry, let me say something clearly. A successful concert is never luck. Never. It's a formula. And most people get the formula wrong. Three things determine whether a show wins or fails. First, the artist. And I don't mean just showing up and performing. I mean full ownership. Promotion, energy, commitment, the whole thing. Because if a show flops, the headliner takes the blame regardless of what happened behind the scenes. Their name is on the ticket. Second, production. Sound, lights, stage design, the full experience. Fans come for the artist but what they go home talking about is how the show made them feel. That's what sticks. Third, marketing. This is where the real money goes. There were times marketing alone swallowed over 200 million naira for a single show. Let that sink in. Now here's the part most people don't know about. We built a model that genuinely changed things for us. Instead of paying an artist a flat fee and crossing our fingers, we made them partners. The artist agrees on their fee, reinvests it back into the show, and after the event they get their full fee back plus equity from the profits. Sounds simple right? But the results have been different. Because now the artist isn't just performing, they're invested. They promote differently. They show up differently. We've had a 100% success rate with this model and honestly it comes down to one thing. Alignment. Now the numbers. Marketing around 200 million. Production 100 to 150 million. Artist fee on top of that. A truly world class show today is at least 400 million naira all in. And even that can't cut it currently because artists have priced themselves out of the market. It's not that brands stopped wanting to work with them. It's that the math no longer makes sense. You'll keep seeing fewer commercial shows. Not because the culture is weak but because the business model is broken. Now Afrobeats itself? Not dying. Two things are keeping it strong. The internet, which means anyone anywhere in the world can access the music right now. And Nigerians themselves, because wherever we land we carry our culture with us. Food, music, identity. That travels. But the concerts? Compare what we had a few years ago to now. The drop is real and it's not the music's fault. The culture will be fine. The business model is what needs fixing.

After three years of hosting Olamide's concert back to back, my team sat down and asked ourselves one question. What's next? I suggested we approach @davido. Said I'd shoot him a DM. This was December 2016. He replied almost immediately. "Yes, I'm ready. Let's do it." What stood out from the jump was how he approached the whole thing. He took ownership of that project like it was personal to him. Not just another show. That energy made the entire planning process different. Then the event sold out. Two days before the show, we were completely done. No tables, nothing. Davido's dad called. He wanted three table tickets. I had to tell him we were sold out. He wasn't happy, asked me to work something out. I genuinely couldn't. Then Davido himself called. Same answer. Think about that for a second. I turned down Davido's father. For Davido's own concert. 😂 Then on the night itself, Eko Hotel pulled me aside while Davido was on stage and said they would shut the show down in fifteen minutes. The crowd outside was bigger than the crowd inside. We managed it. The show went on. And for context, that same night was when Wizkid and Davido publicly squashed their beef. So you can imagine the kind of energy that was in that building. It ended up being one of the most successful concerts of my entire career. We tried to do it again in 2020 but COVID had other plans. We eventually reunited in 2023 for the Beer With Us concert at Landmark Beach. Some shows are just bigger than the show itself.

AS A COLLECTIVE WE HAVE A HUGE MORAL DEFICIT. OUR PROBLEMS RUN DEEPER THAN INEPT POLITICIANS.

Let me tell you about Burna Boy Live at Eko Hotel in 2018. I don't even know where to start with this one 😂 It all started at soundcheck. Burna came in, took one look at the setup and wasn't feeling it. The original concept was something else entirely. Tunde Phoenix, a guy based in the UK, had this vision to build something like an aircraft structure on top of the stage. Burna would emerge from it, move around, the whole thing. But the space at Eko Hotel just wouldn't allow it. We had to scrap it. Burna was not happy. He started complaining during soundcheck. "This is not what I want for my first event." Back and forth, back and forth. Then at some point he threw the mic. In the direction of where myself and his mum were standing. Then walked off the stage without finishing soundcheck. His mum didn't say a word. Just quiet. I called Larry Gaga. I called my guy Gattuso, who was like Burna's godfather at the time. We needed someone he would actually listen to. Eventually Gattuso got through to him, he came back and finished the soundcheck. We convinced him to stay in the presidential suite at Eko Signature rather than go back to Fahrenheit down the road. He said he'd be back before the show. He went to Fahrenheit anyway. Openers performed. Time kept moving. One thirty came and went. Burna was supposed to be on stage. I'm asking around, "where is Burna Boy?" Still in Fahrenheit. The guests were agitated. And to make things worse, most of the table bookings hadn't paid yet. Sponsors hadn't paid yet. Everything was riding on that night ending well. He finally showed up close to 3AM. But what we didn't know was that he'd already created a scene leaving Fahrenheit. Area boys, his people, a whole crowd had gathered around him and were essentially walking him down the road to Eko Hotel. Me, Elvis, and some of my team literally walked from Fahrenheit alongside his car. Clearing the road, making sure he got there safe. When he got to Eko Signature he stepped out of the car and started performing right there in the street. For the crowd that had followed him. Just like that. Then he went upstairs, got himself together, came on that stage and gave one of the most rousing performances I had seen in a long time. Those same guests who were ready to tear me apart an hour earlier were hugging me by the end of the night. "Achievas thank you, what a show." That night lowkey took years off my life. But it ended well. 😂

I'm honestly overwhelmed by the love and response to my last post. I didn't expect it to resonate the way it did. But it told me one thing clearly, the stories matter, and the culture remembers. Before we go any further though, I need to take a step back and acknowledge some people. Because I'd be doing this whole thing wrong if I jumped straight into the stories without first talking about the people who made those stories possible. Chief Jude, CEO of Ojez Restaurant and Bar, was foundational for me. He helped me understand the business side of entertainment in a way that most people in my position at the time simply didn't get. That exposure changed how I moved. The late Johnny Nabs from Ragga Dub Chapel, Ajegunle. Wilmer bus stop. That area had something in it that I still can't fully explain. So much of what we celebrate today came out of environments like that one. And Ben Omoage, Grand Master Lee. A true veteran. The kind of person whose influence you feel long after the conversation is over. These men didn't just invest in me. They built lanes. For me, for others, for people who probably don't even know their names. That's the kind of impact that doesn't always get talked about but absolutely needs to be. Everything I'll be sharing here is built on that foundation. More stories coming. Let's keep going!

Two decades in entertainment teaches you things no school will ever put in a curriculum. I'm Ossy Achievas. I've been in this industry long enough to know where the bodies are buried, and long enough to have helped build some of the stages those bodies were buried under. lol. But seriously. I've worked with Daddy Showkey, Daddy Fresh, @official2baba, @Blackfacenaija, @Solidstarisoko, @asakemusik @davido, @wizkidayo, @Olamide, @blacksherif_, and a lot of others I'll mention as we go. Not just as a fan. I was in the room. Sometimes I was the room. What I want to do on this page is talk about the stuff that never makes the press release. How many generators it takes to power a concert. What actually goes into booking an artist. The conversations that happened before the shows you'll never forget. The people who made Afrobeats what it is today and still haven't gotten their credit. Football too. I ran the Achievas Cup, which brought out players like John Ogu and Nnamdi Oduamadi. I played a role in getting Stanley Amuzie into the Nigeria U-23 camp. That world has its own untold stories. And then at some point I walked away from all of it and moved into tech. That story is its own thing entirely. This page is going to be a lot of things. But boring isn't one of them. If any of this sounds like your kind of conversation, you know what to do.

I released a song today. If you see this on your timeline, please push a retweet button, someone who enjoys my music might be following you.

@rainhareigns stopped by our new Lekki branch at 12 Victoria Ariobeke Street and had some great things to say 👀✨ We’re open every day serving fresh, delicious meals and a full vibe experience. @yumstop_ng is perfect for small groups and hangouts — with South South, South Eastern & continental dishes, karaoke every Thursday & Friday, live sports on weekends, plus discounted cocktails & shots 🍹🔥 @AmalaSkyLagos delivers rich, authentic meals with quick service — perfect for dine-in, takeout or office lunch. 📍 12 Victoria Ariobeke Street, Lekki Phase 1 📲 09155558923 / 09155558922 / 09155558686 Come hungry. Leave happy.

@_dinomelaye Lol

National Youth Leader ADC

A country that has nuclear weapons is threatening to use its nuclear weapons on the country it won’t allow to have nuclear weapons because if they had nuclear weapons they would ‘use them.’

You voted for the war to continue. Just 17 days ago. You were one of the only people on earth that could actually stop this and chose not to. Now you tweet like you're some random political commentator. Just resign. Worthless.

I remember back in 2006 when my older brother was a 5th year medical student at Korle Bu and he caused a big family quarrel during a brief holiday in Lagos where he mentioned casually that he regularly administered blood transfusions to his patients. My dad believed that as a Jehovah Witness, my brother should decline to take part in any medical procedure involving blood transfusion on religious grounds. He didn't even want to know whether such a refusal was even possible under the terms of medical practise (it isn't) - all he knew was that 12 white men in Brooklyn who regularly spoke to "Jehovah" had decreed it so, and how dare us children from a JW family not prioritise those instructions over everything else. And because he convinced himself that his placenta was tied to these stupid Jehovah's Witnesses, he went on to lose his whole family that he spent decades building an empire for, and he died rich, miserable and alone. His first child got married and didn't even inform him because she knew he wouldn't approve. His 2nd child (my brother) invited him to his wedding and he declined because the bride was Catholic. His 4th child (me) got married and he was also absent, and he never met any of the 2 grandchildren he had before he died confused and heartbroken. And after thoroughly fucking up his life, the cult just wakes up one day and changes the entire fundamental doctrine that made him go to war with his own children. There is no way to quantify the damage that has been caused here, and even if there were, oyibo man is definitely never going to pay. As in my dad's case and in the case of every other brainwashed, spiritually lost black person, African wey no gree get sense, na oyibo go kill am. All we can do is cry over spilled milk now.