@yarslav which one do you think is more important: title or thumbnail? I think thumbnail because that’s what my eyes see first, and only after a thumbnail catches my eye I read the title
things I had to unlearn after 4 years of doing thumbnails:
1. more detail ≠ better design
→ at feed size nobody sees detail, they see one shape and one claim
→ viewers give it <3s, see if it's interesting or not, and decide
→ even if they decide to click, 9 times out of 10 they'll forget what the packaging was even about a few minutes later
2. pretty thumbnails ≠ good thumbnails
→ pretty gets compliments from other designers, effective maximizes views from the impressions you get
→ I used to value design over anything else. the numbers beat it out of me
3. finished thumbnail ≠ job's done
→ upload day isn't the final destination. you still need to run tests and optimize the packaging to its full potential
→ some of my best wins happened weeks after upload because I had to adapt to what the data was showing
4. talent ≠ the moat
→ speed, communication, consistency. talent is maybe 4th on the list
→ talent might get you hired once, the rest is why they keep you
5. ctr ≠ a good measure of packaging success
→ ctr is one of the most noisy metrics in your youtube studio dashboard. it depends on video topic, timing, audience, and more
→ if a video starts gaining traction, it reaches people outside your core audience, naturally fewer of them click which leads to higher views but lower ctr
6. big channels ≠ proven packaging
→ millions of views can still be a flop if the channel averages millions. check if it's an outlier for THEM, not just a big number
→ the real gems are small channels that suddenly went viral. big channels play it safe, while new trends usually start at the 'bottom'
7. experience ≠ certainty
→ 4 years in and my gut STILL loses tests I was sure about
→ if "just knowing" was real, I'd be winning every test by now. I don't. nobody does
→ trends change, audiences change, data changes. you have to keep testing and adapting
8. more hours ≠ better thumbnail
→ it was never about the hours you put in. a 20 min thumbnail that's genuinely interesting can easily beat one you perfected for 6 hours
→ polish can't add curiosity. if the concept is weak, more hours just make an expensive weak concept
9. "the algorithm" ≠ the enemy
→ youtube doesn't judge your video, it measures how humans react to it
→ "the algorithm buried me" usually means people saw the packaging and didn't want to watch the video
10. content ≠ king
→ quality is nearly invisible until someone clicks. discovery is a product of packaging, always was
→ the best video nobody clicks is a dead video
11. thumbnail ≠ packaging
→ packaging is the thumbnail AND the title working as one unit. they always get judged together
→ title is just as important (if not more) than the thumbnail
12. HUGE channels ≠ organized
→ I expected the biggest channels to run like media companies, but I saw the same mess at 10M+ subs as in a 10K sub channel
→ the mess doesn't shrink as the channel grows, it just gets more expensive
→ (this one annoyed me so much I had to build @feedzyio for my clients lol)
this took me 4 years of client work and 3+ years of my own channels to learn
save it so you don't have to waste years of your life learning it yourself
This thumbnail is an INCREDIBLE example of social hacking
The channel has nothing to do with AI. It’s a religious channel
But they added the text “Smarter than GPT” and got attention from completely different niches
You can do the same by using things people already recognize
🚨Hiring: YouTube Thumbnail Designer(crime niche)
I’m looking for a thumbnail designer who gets CTR psychology, not just good design.
This is paid work: $25 per thumbnail.
📩Don’t DM. Drop your 3 best thumbnails in the comments below. If your style fits, I’ll DM you.
Thumbnail Tip Tuesday - 4
MEETING VIEWER EXPECTATIONS:
even the top creators are starting to say traditional Thumbnails are losing their absolute power
why? because youtube's autoplay feature is taking over the feed
people are now watching the first 5 seconds of your video while scrolling, often before they even fully process the design you spent hours perfecting
this means those opening seconds are basically your NEW Thumbnail. if nothing exciting is happening, they keep scrolling and your CTR drops
For Example: look at the 3 Thumbnails below from creators who have completely mastered this new reality
they know the secret isn't just a great static image, it's about making the Thumbnail a seamless visual bridge into the video's opening shots
nail that 5-second bridge, and audience clicks will rain from the sky!
100 days, 100 thumbnails
day 16/100
another redesign. Since previous thumbnail repeated the title, I tried making it complementary with a before vs now
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#youtubethumbnail#thumbnail
REFUNDS FOR THE ITALIAN CONCERT 🇮🇹🇮🇹
Apologies, there has been a slight misunderstanding regarding the dates. We would like to clarify that, according to the RCF Arena, the refund process began on July 1st.
Remade a thumbnail for 'WannerAcademy'
Title: 'The $100 RPM Platform Every YouTuber Is Ignoring...'
What do you guys think?
- DMs are open for commission
100 days, 100 thumbnails
day 17/100
redesigned a thumbnail for @romayrohyt
GOAL: create curiosity by using an information gap through naming one of the solutions and blurring out the others
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#thumbnail#youtubethumbnail