Good Ads Matter

Agency: @TBWAMAL Prod: @iconoclasttv Exec CD: @GregGreenberger CD: Annie Rosen Director: @TheMegaforce DoP: @MatiasBoucard Agency: Mal Editorial: Final Cut VFX: Electric Theatre Collective Colourist: Luke Morrison #GoodAdsMatter

The dynamic trio between Apple, TBWA and Megaforce has always elevated the boundaries of creative artistic expression. Their innovative and daring approach to storytelling has propelled them to the forefront of the industry that inspires and captivates audiences the world over.

In a world where the incessant buzz of the city threatens to disrupt our every moment of solitude, Apple has once again come to our rescue! Read our discussion below ↓ #GoodAdsMatter #MegaForce #Apple

Agency: @ogilvyindia Prod: @ChromePictures Exec Prod: @puneetbhatia20 Prod: Praful Sharma National CD: Abhijit Avasthi D Group CD: Sukesh Nayak Director: @iAmitRSharma DoP: Tassaduq Hussain Chief AD: @navedahmed Art Director: Aparna Sood Music: @ClintonCerejo #GoodAdsMatter

Ogilvy, of course, did what it does best & treated this campaign as more than just a commercial, more than just an advertising gimmick, and gave two infringing nations a common ground to reconcile on. And this is only the first of a sequence of five ads about the two friends!

The partition of India separated thousands of families and friends overnight, crushed millions of dreams, and scarred every citizen for decades. Watch the ad here: youtu.be/gHGDN9-oFJE Read more below ↓ #GoodAdsMatter

Brand: @British_Airways Dir.: Brandon LaGanke (@brandonlaganke) DP: Paul McCarthy Producer: Dan Lubell Production Company: EyePatch Agency: @OgilvyNY Color: Company3 #britishairways #tourism #goodadsmatter #pursuepurpose #purposestudios

British Airways has always been synonymous with bridging gaps between communities and individuals living across the globe. Drawing inspiration from deep-rooted family ties in India, BA’s touching and relatable story has touched the hearts of many.

A mother being reunited with her son after 15 years is a touching portrayal that reminds us that while it may be difficult for those who have left their home behind, it is even tougher for the ones who are left behind. Watch here: youtu.be/WPcfJuk1t8s #GoodAdsMatter

#naakamukka #chennai #thetimesofindia #goodadsmatter #pursuepurpose #purposestudios

Credits: Brand: @timesofindia Agency: JWT India Prod: Good Morning Films Exec CD: Senthil Kumar CD: Agnello Dias Producer: Vikram Kalra Dir: Shashank Chaturvedi DoP: Jason West Copywriter: Senthil Kumar Music Dir: Vijay Anthony Folk Artist: Madurai Chinna Ponnu

“Madras action hero, Flashback to comic zero, violent villain role, cut to emotional Rock n Roll, Chennai’s story of a cutout character where cinema is the nuclear reactor!” That’s right, we are going to Chennai today!

Director/Producer/Concept/Editor: @cache_bunny Agency: Keko Group VFX/CG animation: @warmnfuzzytv DoP: Rory O'Grady Drone Director: @BenoitFinck Deepfake: @drfakenstein Music Composer: @AylenOfficial #porsche #911dakar #dakarrally #goodadsmatter #pursuepurpose #purposestudios

With seamless transitions and segues, the spot replayed the entire history of the rally in a span of a minute! Stitching together every era of the rally raid, director Cache Bunny masterfully juxtaposes the first and the most recent model of the automobile alongside each other!

This film is a visual reminder of the passage of time, with the all-new Dakar racing alongside its 1984 self! To achieve this, actual footage of the new model was filmed in the desert and was underlined further with realistic split-screen CGI environments of the classic 1984 car.