Kate Goodnough-Johnson

@binghott @ashvinmelwani the exclusions are as tight as I can get them. I noticed that CPNNR had been climbing since I started using incremental. not a surprise that i’m paying more to reach that audience but need to be more mindful of CAC over the next couple of months. going to test 7dc in acq for Q2

@GoodnoughKate @ashvinmelwani Why not just add exclusions?

What are you using?

@binghott @ashvinmelwani I had an account on it for about 6 months but switching back to standard. net new reach efficiency was considerably impacted during those 6 months. def worth testing but just keep a close eye on that!

@ashvinmelwani Why wouldn't you use it? I don't mean this question for everyone, but specifically you, for Obvi

@gabydvj rent the runway

where do people get wedding guest dresses these days. do NOT say reformation don’t you fucking dare utter that word to me

@ashvinmelwani @herrmanndigital @cmikulin following

@herrmanndigital @cmikulin Are you adjusting attribution Settings accordingly now?

Meta has rolled out their updated attribution settings to many accounts yesterday. This resulted in 30-50% increases in CPA in platform. But Northbeam showed zero changes. If you see a banner at the top of your ads manager it was likely you were updated. Go to your attribution settings and if you see this you're on the "new" attribution. My questions are how this is going to play into optimizations. Now that Meta is reporting less conversions on "link clicks" will that impact performance and learnings? I feel the comms on this were extremely vague and poor by Meta.

@natelagos what day did this start for you?

I try not to complain too much about meta, because advertising on meta has made me rich (relatively, I’m still a poor compared to some of yall) But they rolled out a new targeting feature on our account last week without telling us CVR of meta traffic decreased by 47% My team and I have been panic-pulling levers trying to fix it, double checking every landing page, every ATC button, and I’m losing sleep over it. Our meta rep finally confirms today that they rolled this out the exact day performance tanked. We’re a brand that does everything possible to exclude existing customers from our prospecting campaigns. We even pay a separate software (Waste Not) to help make sure we’re not advertising to past customers. And then without notifying us, meta sets all of our active campaigns to target both new AND existing customers… It’s a good thing I’m already driving to the Jack Daniels Distillery because I need some strong whiskey to deal with this shit.

@TheMattBerman @openclaw @vishalojha_me @Meta ADS

I run my meta ads with @openclaw for $0/month 😱 here's the system that runs autonomously: step 1: daily health check → social-cli (major shoutout to @vishalojha_me) wraps @Meta's marketing API (token refresh, pagination, rate limits all handled) → am I on track? what's running? who's winning? who's bleeding? any fatigue? → the same 5 questions I asked Ads Manager every morning for 20 years step 2: catch dying ads before CPA spikes → @OpenClaw pulls daily frequency by ad → frequency > 3.5 = audience is cooked, CTR is about to drop → this one signal saves more money than any dashboard step 3: auto-pause bleeders + shift budget to winners → CPA > 2.5x target for 48hrs? auto-pause. no hesitation. → ranks every campaign by efficiency. recommends shifting spend. → last fri it paused an $87 CPA campaign at 3am and scaled my best performer 30% step 4: write new ad copy from your winners → agent analyzes what's working (hooks, angles, CTAs) → generates variations based on the patterns in YOUR top performers → copy modeled on what already converts in your account. step 5: upload ads directly to your account → new creative + copy → live in @Meta Ads Manager → no more downloading, formatting, clicking through the upload flow → agent handles the entire publish cycle step 6: content concepts + morning brief → spots patterns across winners and suggests what to test next → delivers everything to Telegram, Slack, wherever you want it → 90 seconds to read. reply "approved." done. input: your ad account + your target CPA output: an AI that monitors, kills, scales, writes, AND uploads your ads dozens of hours in ad manager → 1 text message I packaged the entire system as the Meta Ads Kit. 5 @OpenClaw skills: - meta-ads (daily checks + auto-pause) - ad-creative-monitor (fatigue detection) - budget-optimizer (efficiency scoring + shift recs) - ad-copy-generator (writes variations from your winners) - ad-upload (publishes creative directly to your account) giving it away free. comment ADS + like + follow (must follow so i can DM)

@indexsy indexsy

REPEAT AFTER ME OpenClaw (ClawdBot) can now replace your ecom seo agency I taught mine the ecom seo skill, it'll 1-shot audits, and fix everything as well (via Shopify CLI)... I fed it hundreds of pages of audits, and here's what it spat out Comment "INDEXSY" + bookmark this post and I'll DM you the skill (must be following)

@binghott I know 🤦‍♀️ also have been asking Motion to include these breakdowns in their reporting for years now with no luck

This tweet is 1 year old and I still cannot believe how many accounts are still not using these properly:

@mikefutia mcp

Claude + Facebook Ads MCP is legitimately insane 🤯 This MCP integration turns Claude into a full-stack ads analyst. Generates complete client reports with one prompt. Perfect for agencies & e-comm brands buried in Facebook Ads Manager data. The problem: Building client reports manually is brutal. You're exporting CSVs, calculating metrics, creating charts, formatting slides, all for data that's outdated by the time you finish. This Claude MCP setup solves it: → Direct connection to your Facebook Ads account → Pull any performance data with natural language prompts → Auto-calculates ROAS, CPA, CTR, conversion rates → Generates visual charts and breakdowns instantly → Creates formatted reports with insights + recommendations → All built in real-time from a single prompt No manual exports. No spreadsheet wrestling. No outdated reports. What you can generate: → Account-level performance summaries → Campaign and ad set breakdowns → Demographic and placement analysis → Custom date ranges and comparisons → Actionable optimization recommendations Built with Claude MCP. Want the complete setup guide? > Comment "MCP" > Like this post And I'll send it over (must be following so I can DM)

@Canerelpacino this!!!! LOVE pacdora!!

for anyone who wants to design their custom packaging or product, this is the sickest mockup tool out there: pacdora.com

@sylvinemlk will you be available on Faire? I own Puzzledly and would love to stock them

Made 20 million selling puzzles🫢🤯

@eliweisss interested

some news... 👀

@Cody_Wittick wholesale

Let's play a game: $6M brand Pet category Decent margins Zero paid ads How do they acquire customers?

@iamshackelford seeq and get bucked both have great protein waters

I’m looking for clear protein options. Preferably packets. What are we drinking right now?

@MiloOutdoorEcom @eric_seufert this

@eric_seufert Have you considered the complexity and cost of sales tax obligations for Meta? Huge pain in the neck they’d rather do without.

Social commerce seems to be struggling: Meta eliminated Checkout on Instagram and Facebook three weeks ago, and now TikTok is restructuring its Shop initiative, including a reduction in workforce. It's interesting to consider why this approach hasn't been successful. I have three theories: - Retailers (advertisers) are reluctant to use these tools, since they'd rather own the customer relationship - Western audiences haven't adapted to the Social Commerce phenomenon from the product discovery process of more traditional e-Commerce - Traditional e-Commerce platforms (including Shopify) offer better storefront management and optimization tools.

@ashvinmelwani @colinvmcguire I think the fix is using the event setup tool to add the correct product ID to each landing page. outside of that, try to get your purchase match rate above 90% - i recommend QCs the products in Shopify that don’t have FB&Insta Sales Channel enabled to see if any were left out

Sooo very curious on everyone's take on this and if this is something to be concerned about or not as much. I had a call with @colinvmcguire this morning to talk through why a certain brands ad performance suddenly started to decline, and we ended up zeroing in on something most people ignore: the product catalog signals. Since Meta is pushing every campaign into Advantage+ Shopping, the algorithm now leans (assumingly) heavily on the product or content ID it sees on each event. So it got me thinking. I dug into our pixel set up and looked into the events it was firing off throughout the funnel. What I realized was that because our funnel uses custom landing pages instead of standard product pages, the very first event Meta receives is just a plain PageView event. There’s no product information or content ID attached to it. The only time the ID shows up is when a user actually clicks add to cart or starts checkout. That means Meta only sees clear product intent for maybe 20 percent of the traffic, and it has to guess on the other 80 percent. Post‑Andromeda, ASC depends even more on those granular signals to decide which creative or audience slice to favor, so the questions that follows is... Do you need to make sure that some sort of event with product information gets fired back to Meta on the first touch point or not?

@georgewrighster some other great options that haven’t been mentioned yet: the park cafe for breakfast. sawadee for lunch or dinner (their yellow curry is FIRE)

While I was out at University of Utah in Salt Lake City I stopped by Red Iguana #1 to try some Mexican food and it was spectacular. Where else should I go while I’m here?

@rokhladnik my client and I were on a call with one a couple of months ago and we SWEAR that she wasn’t a human. 😂

Meta recently fired a lot of CSMs Worldwide and outsourced their _Meta Marketing Pro_ team in the EU to a company called Concentrix from Germany And - without being too mean - it's a mess

@ashvinmelwani no

Is anyone still running separate campaigns for TOF, MOF, and BOF?

@Jeremy_Horowitz we have used it many times and have never had a rate above 8%. no personal guarantees.

Shopify now has $1.1B in outstanding Payday loans. At these rates, I’d rather borrow money from Tony Soprano. He’d break my legs but at least I’d keep my house. BACKGROUND: - Shopify offers a loan service called Shopify Capital - It has payday loan terms: daily remittance, 20-40% rates, sometime Personal Guarantees. - They promote it to death. Shopify Capital will be the Black mark on their legacy. They need to shut it down. I’m a Shopify ride-or-die. But this product ain’t it. What confuses me about why Shopify would do this. 1) It's not a profit puppy. 2) It doesn’t push the core flywheel. 3) It’s an add-on that kills their customers. Cash financing for growing brands is really hard. But Shopify needs to completely restructure the current offering. If they keep Capital… Some non-negotiables: - No daily remittance - No Interest Rates > Prime + 10% - No Personal Guarantees (PGs)